11 Best AI Tools for Sales Prospecting in 2025
Looking for a sales prospecting tool to help you reach next year’s targets? Here are some options to take a closer look at
Maybe right now, you’re manually searching for prospects and going with your gut. Or you’ve tried AI tools that promised the world but left you with a nonrefundable subscription only.
If you’re still choosing between a dozen so-called “game-changing” tools, keep reading for a closer look at the 11 best AI tools for sales prospecting that do the work and walk the walk, not just talk the talk.
The raw truth about sales prospecting (and what actually works in 2025)
According to Quotapath’s 2024 Compensation Trends report, 91% of sales teams missed their sales quotas in 2023.
Some of the most common culprits include:
- Spending too much time on prospects who don’t match their ideal customer profile
- Chasing multiple accounts without a clear strategy
- Copy-pasting or mass sending the same message to hundreds of leads
- Spamming follow-ups when a sales target deadline nears
But here’s the thing. Top-performing sales teams do things totally differently, such as:
- Research prospects based on real buying signals
- Focus on a solid list of 20 target accounts
- Find and reach out to decision-makers who can seal the deal
- Spend more time talking to interested prospects only
- Leverage audience lookalikes based on their current customers
What differentiates the low and high performers is a structured approach and a sales toolkit that’s smart enough to get the job done.
Leading sales reps with the right AI tools have seen a 74.97% open rate and 1.8x more revenue. These tools let them target their research, time their communication, tailor content, and automate what they need without sacrificing the human element.
11 Best AI tools for sales prospecting
One of the most important parts of a sales team’s toolkit is its prospecting software, which also happens to be one of the big price drivers behind the cost of a sales rep (excluding salary).
That’s why we reviewed the best AI for sales prospecting with a variety of capabilities. Some have rich contact databases with smart automation features baked in. Others focus specifically on making prospecting easier and more effective. And a few go the extra mile by letting you delegate your entire sales pipeline, from first contact all the way to booking a meeting where you can seal the deal.
But what all these AI tools for prospecting have in common is that they offer much more than just a list of contacts.
AiSDR
AiSDR is a virtual sales assistant that runs your entire inbound and outbound outreach process. It learns your company’s tone of voice, sales approach, and ideal customer profile (ICP) and acts according to your data and your email framework.
And if you don’t have a framework yet, AiSDR offers a large library of successful frameworks that you can experiment with, such as:
And many others.
AiSDR also lets you reply manually to incoming messages instead of AI, which can prove useful if you need to jump in when the stakes are high and require human creativity. But if AiSDR’s auto-pilot is enabled, it will respond to emails in under ten minutes, which can boost outreach conversion rates by 40%.
AiSDR connects to your existing toolset – HubSpot, Gmail, Outlook, Calendly, and more – so you don’t have to stress over switching between platforms or losing track of chats. Plus, it powers your prospecting with reliable data from RocketReach, ZoomInfo, and its own database with intent signals, news tracking, and search queries.
The AI assistant tackles objections, flags tricky questions so you can take the wheel, and staggers sends so that your emails land in inboxes. AiSDR even reacts and takes appropriate action with auto-replies and OOO messages, pausing outreach automatically until the lead returns to work.
What else can AiSDR do?
Here are some of AiSDR’s other features:
- Integrations with Gmail, Outlook, Hubspot, Calendly, and more
- Access to over 700 million contacts from ZoomInfo, RocketReach, and AiSDR
- Email verification triple-checked to keep bounce rates under 5%
- AI-generated contextual replies to incoming emails
- Objection and auto-reply handling
- LinkedIn outreach and text message follow-ups
- AI video replicas of your sales agents giving a custom pitch
- AI-generated videos and memes
- Automatic meeting scheduling
- Website visitor tracking
- Performance dashboard to track results of your AI-powered conversations
- 24/7 customer support with a dedicated customer success manager
How much does AiSDR cost?
These are AiSDR’s current subscription plans:
- Explore: 1,000 emails sent for $750/month
- Grow: 3,000 emails sent starting from $2,000/month
AiSDR also lets you pause your subscription if you foresee a slow month due to holidays or summer vacation.
Apollo
Apollo packs over 210 million business contacts and intelligent automation into one tool. It suits everyone: founders, sales and marketing departments, and revenue operations teams.
Apollo has more than 65 filters and attributes to help you find your perfect customers, and it keeps your contact lists fresh by updating your CRM as needed. It’s compatible with HubSpot, Pipedrive, Adobe Marketo, Relay.app, Zoho, Slack, and many more, so you can keep all your data and activities centralized.
With Bombora, an external intent data platform, Apollo researches your leads’ journey across the web and can suggest the solution they’re searching for.
It can capture up to 15,000 intent signals, track prospects’ job changes and your website visitors, and identify the key stakeholders to contact with your offer. Apollo’s AI uses your previous sales wins to recommend prospects and can point out some potentially high-value deals.
Automation doesn’t end with a list of prospects. You can take advantage of the platform’s lead scoring system, customize it according to your business targets (it will become your personal scoring model), and focus on cream-of-the-crop buyers.
You don’t need any technological know-how as everything works right out of the box.
And if you have concerns about data sourcing, Apollo takes it seriously. It’s GDPR-compliant and follows multiple security standards and frameworks (ISO 27001 and SOC 2). Scale your outreach without worrying about compliance.
What else can Apollo do?
Here are some of Apollo’s other features:
- 210+ million verified business contacts
- 65+ ways to find prospects
- Automatic CRM updates
- Smart lead scoring
- AI-recommended leads based on your past successful prospecting activities
- One-field form filling
- Smart lead-routing to reps with specific expertise
- Apollo Deals for a unified view of your pipeline across sales stages
- Apollo Chrome extension for Gmail, Outlook, Salesforce, and LinkedIn
- Deal stall notifications
- Conversation tracking and analysis
- Real-time visibility into sales team performance
How much does Apollo cost?
Apollo’s subscription plans are billed annually. These are the plans they currently offer:
- Free
- Basic: $49/month/user
- Professional: $79/month/user
- Organization: $119/month/user (3 users minimum)
Gong
Gong is specifically designed to spot high-revenue opportunities. The platform’s AI watches over 300 intent signals in customer conversations to predict which deals will close and bring in the most money.
Gong offers an impressive number of integrations (250+) with two-way synchronization so you can build a robust ecosystem around your own tech stack.
For cold calling, its AI tool auto-dials and generates call summaries. The platform supports over 70 languages. And for the healthcare industry, Gong is HIPAA compliant.
Once you’ve sorted everything and know who the key players are, you can let Gong AI handle your sales pitches.
The platform is easy to configure, but the entire process typically takes several weeks.
What else can Gong do?
Here are some of Gong’s other features:
- 300+ intent signals
- 250+ integrations
- CRM synchronization and enrichment
- 70+ languages
- Personalized content creation
- Deep pipeline visibility
- Pipeline and sales team performance analytics
- “To-do” suggestions for high-impact tasks
How much does Gong cost?
Gong’s pricing plans aren’t openly published, so you’ll need to contact sales for more information about pricing.
Clay
Clay is an AI data enrichment platform with more than ten sources to find prospects. You can integrate your CRM, whether it’s Salesforce or HubSpot, and search for leads via data providers like Ocean.io and Store Leads (for e-commerce). You can also import your own CSV lists.
The platform has an AI web scraper, Claygent, that assists with automating core SDR tasks. For example, it scans websites to find information relevant to your business so you can do fewer manual searches.
Clay monitors your targeted companies and notifies you when they hire people who match your ICP. It tracks job promotions as well, so you can be confident you’re communicating with the right decision-makers.
Plus, you can create custom, automated research paths that change based on what you discover about each lead or account.
Clay AI creates personalized sales messages, too. If you currently juggle several tools for prospecting, data enrichment, and content writing, you can ditch them and replace them all with Clay. Plus, it claims to triple your data coverage, which is totally a win-win!
Clay also aims to optimize inbound outreach by linking up and filling out missing information for sign-up forms, newsletters, webinars, and more.
What else can Clay do?
Here are some of Clay’s other features:
- Waterfall enrichment to access 100+ databases
- Automated prospect research
- CRM hygiene
- CRM signal scanning
- AI formula generator
- Lead scoring and prioritizing
- Automated form filling
- Generative AI for written communication
How much does Clay cost?
These are Clay’s current pricing plans (billed annually):
- Free: up to 100 people|companies per search
- Starter: $134/month for 5,000 people|companies per search
- Explorer: $314/month for 10,000 people|companies per search
- Pro: $720/month for 25,000 people|companies per search
- Custom pricing on demand: up to 50,000 people|companies per search
Instantly
Instantly is a sales engagement and lead intelligence tool that comes with a B2B lead database and an AI-powered CRM.
The platform prioritizes email deliverability and performs two critical checks to prepare for email outreach. First, it tests every address in your email list to verify if it’s valid and active, removing incorrect or duplicated addresses. Second, with one click, you can determine if your domain has all the necessary authentication records (e.g. SPF, DKIM, DMARC) and that they’re properly configured.
Its Campaign Builder helps you create personalized email sequences and determine the best moment to send each email. Instantly’s account rotation feature also lets you send emails from multiple accounts in a single campaign.
The platform provides an extensive resource library, including access to a complete email outreach toolkit, which has 600+ proven email templates.
With Instantly’s database, you can hunt for ideal prospects in multiple ways. You can use keywords like “tech startups in London” or “HR managers in healthcare” and watch the matches appear. The lookalike feature lets you find companies worldwide that mirror your star customers.
The platform operates on a “no results, no charge” basis. You only pay for leads you actually reach out to. And to get you started, Instantly gives you 250 free searches.
What else can Instantly do?
Here are some of Instantly’s other features:
- B2B prospect database with over 160 million contacts
- Lookalike company finder
- Website visitor tracking
- Email verification and domain setup
- AI-powered CRM
- Email sequence builder with personalization
- 600+ email templates
- Automated follow-up
- Campaign pipeline tracking
- A dedicated account manager included in the Enterprise package
How much does Instantly cost?
These are Instantly’s current plans (billed annually):
- Free: 250 credits
- Growth: $30/month per 1,000 uploaded contacts and 5,000 emails
- Hypergrowth: $77.60/month per 25,000 uploaded contacts and 100,000 emails
- Light Speed: $286.30/month per 100,000 uploaded contacts and 500,000 emails
- Enterprise: Custom pricing
ZoomInfo
ZoomInfo combines a B2B database with sales prospecting software. It boasts 70 million direct phone numbers, as well as 174 million verified email contacts.
The platform has a robust buying intent engine, which tracks 210 million IP addresses and six trillion new keyword-to-device pairings, which are regularly sourced from more than 90% of accessible devices used in the US.
The database has flexible search filters with over 300 company attributes. Pull together everything you need and get ready to connect with prospects.
With ZoomInfo, no detail goes unnoticed because the solution monitors many variables, from website behavior to job responsibilities and social media profiles. And it will always alert you when it finds updated contact data so you can approach your leads with relevant sales pitches.
Once ZoomInfo detects a perfect prospect, its Salesflow feature lets you build automated campaigns that reach prospects through multiple sales channels: email, phone, and social media. What makes the campaigns smart is that they kick in automatically when your prospects show specific buying signals that matter to you.
If you subscribe to the Premium version, you can try ZoomInfo’s Chorus, Chat, and Engage tools. Chorus, based on 14 technology patterns for highly intelligent conversations, analyzes customer calls and emails so you can adjust your approach right away.
Chat sends you alerts whenever someone interesting comes into view, allowing you to reach out and even set up meetings without lifting a finger. And Engage imports a list of proposed stakeholders and uploads it directly into Salesflow to enable account-based sales.
What else can ZoomInfo do?
Here are some of ZoomInfo’s other features:
- 70 million direct phone numbers
- 174 million verified email contacts
- 300+ company search attributes
- 10 million IP addresses
- Coverage of 90% of US devices
- Notifications about updated contact data
- Multichannel prospecting campaigns
- Signal-based campaign triggers
- AI conversation analysis
- Optimized web forms
- Website chat
- Predictive modeling
How much does ZoomInfo cost?
ZoomInfo’s pricing plans aren’t openly published, so you’ll need to contact sales for more information about pricing.
Lemlist
Lemlist is an AI sales prospecting tool that deals with verified emails, personalization, and getting answers.
Lemlist’s database has over 450 million contacts from 63 million companies, but you can also pull info from your LinkedIn via a Chrome extension. The software integrates with HubSpot, Salesforce, and Pipedrive, as well as multiple data enrichment tools: Clay, UpLead, Clearout, and more. With effective filters, you can create a prospect list that matches your ICP.
The tool can send connection requests to LinkedIn, and it has a LinkedIn voice message feature where you can record generic or custom messages for leads and then monitor who engages with them.
Lemlist’s AI was trained on over 400+ million emails to assist with writing personalized messages to leads, and it lets you choose from a vast email template library. It also has cold call scripts and can monitor prospects who ask for a callback.
The platform is smart about sending emails. It paces its sending schedule to avoid getting flagged as spam, so your emails actually land in inboxes.
What else can Lemlist do?
Here are some of Lemlist’s other features:
- 450 million contacts
- 63 million companies
- LinkedIn Chrome extension
- Integrations with CRMs, data enrichment tools, Google Sheets, Slack, Calendly, and more
- Inbox rotation
- LinkedIn voice messages
- AI-powered email writing (trained on 400+ million emails)
- Template library
- Cold-call scripts
- Callback tracking
- Email warm-up & deliverability boost
- Dedicated account manager, starting from 5+ seats
How much does Lemlist cost?
These are Lemlist’s current plans (billed annually):
- Free: 100 emails and 25 phone numbers each month
- Email Starter: €32/month for 1 sending email per user, 100 verified emails, and 25 phone numbers
- Email Pro: €55/month for 3 sending emails per user, 150 verified emails, 38 phone numbers
- Multichannel Expert: €79/month for 5 sending emails per user, 300 verified emails, 75 phone numbers
- Outreach Scale: €129/month for 15 sending emails per user, 500 verified emails, 125 phone numbers
Seamless AI
Seamless AI is an AI sales and business lead platform with access to more than 1.3 billion company contacts (414 million phone numbers) from over 121 million companies.
It provides various add-ons to help you hit each of your goals.
For example, Its Prospector researches, validates, and verifies emails, so your sales team doesn’t have to.
Buyer Intent lets you locate prospects searching for your solution in seconds. Seamless AI offers more than 15,000 intent topics for different industries.
And the Job Changes add-on keeps an eye on job changes and sends you instant updates to help you retain customers. It’s also a great way to bring back lost deals by spotting new leads in accounts you already have. Data Enrichment fills in any data gaps in your lead list to keep your prospect’s data fresh.
Finally, its AI Research allows for personalized messaging. Relying on numerous data points, it generates sales pitches that don’t sound generic at all.
What else can Seamless AI do?
Here are some of Seamless AI’s other features:
- 121 million companies
- 1.3 billion company contacts (414 million phone numbers)
- 100+ custom search filters
- 15,000+ intent topics
- Job change tracking
- Data enrichment
- Custom sales pitch generation
- Integrations with Salesforce, HubSpot, Microsoft Dynamics, Zoho, SugarCRM, and many more
- Quarterly business reviews for Enterprise clients
How much does Seamless AI cost?
These are Seamless AI’s current plans:
- Free: 50 credits
- Pro: daily credit refresh, pay per user
- Enterprise: custom credits, unlimited users
CoPilot AI
CoPilot AI is a sales enablement software that automates the entire sales cycle in four steps: prospect, engage, convert, and optimize.
If you use LinkedIn Sales Navigator, CoPilot AI might be a great addition. It adds extra features like lead filtering to zero in on exactly the right prospects. The tool analyzes LinkedIn profiles and predicts who’s most likely to reply based on how well they match your ICP. Its Reply Prediction AI feature looks at various intent signals to determine who’s showing high interest and ranks your leads based on how likely they are to respond.
In addition, CoPilot AI shows you a complete picture of how prospects interact with your team, from their first LinkedIn connection to the last meeting booked.
CoPilot AI also has campaign nurturing capabilities. You can create thoughtful, well-timed message sequences that match each stage of the buying journey. What’s more, it puts all meetings in one place, so you can understand how your prospects move through your pipeline.
CoPilot AI provides a live dashboard of your team’s sales activities and results. Its Sales Insights feature lets you track progress toward sales quotas.
You can also make use of CoPilot’s AI SDR, but it’s still in beta mode.
What else can CoPilot AI do?
Here are some of CoPilot AI’s other features:
- LinkedIn prospecting and reply prediction
- Lead filtering
- Context-aware messaging and tone matching
- Sales pipeline visibility
- Centralized meeting tracking
- Live activity dashboard
How much does CoPilot AI cost?
CoPilot AI’s pricing plans aren’t openly published, so you’ll need to contact sales for more information about pricing.
Reply.io
Reply.io is an AI sales outreach and cold email platform that lets you build multichannel conditional sequences that lead to booked meetings. You’re sure to find prospects in its database of over one billion contacts.
Reply.io offers a sales assistant – an AI SDR buddy called Jason. Just like any good SDR, Jason finds high-value prospects and takes care of responses. First, however, tell Jason about your ICP. You can upload the basics, and Jason will fill in the gaps with even more relevant details.
Jason uses one-liners that try to boost your email open and response rates. Jason always behaves tactfully. If prospects aren’t interested, it will get a nudge about a better time to talk.
Along with email, you can connect with your prospects through other channels, like SMS and WhatsApp.
Reply.io also takes into account a common question leads ask their potential service providers: “How are you different?” Its AI can accurately answer this question, too.
You have two options for how much you want to guide outreach. You can use Reply.io’s autopilot, where the tool makes its own decisions about responses. Or, in copilot mode, it replies only after your approval.
What else can Reply do?
Here are some of Reply’s other features:
- One billion global contacts
- ICP enrichment
- Multichannel outreach
- AI-generated one-line openers
- Objection handling
- Personalized follow-ups
- Full autopilot and copilot modes
- Automatic meeting scheduling
- Email deliverability toolkit
How much does Reply cost?
These are Reply’s current plans (billed annually):
- Email Volume: from $29.40/month for 1,000 active contacts
- Multichannel: from $53.40/month/user
- Agency: from $166/month
HubSpot AI
HubSpot is a core part of almost every sales team’s tech stack. While many solutions on this list boast HubSpot integrations, you can also use HubSpot as a standalone sales prospecting tool. Thanks to generative AI, HubSpot has grown from a CRM to a comprehensive prospecting automation suite.
The Breeze Prospecting Agent lets you reach out to your CRM prospects and enrich your data. The Breeze Social Media Agent analyzes what’s going on in your industry and helps you deliver relevant social media content. And the Breeze Customer Agent, trained on your website content, responds to questions from your website’s visitors.
Overall, HubSpot makes lead hunting a breeze (pun intended) thanks to Breeze Intelligence’s 200M+ company and buyer contacts.
With HubSpot’s Data Enrichment feature, you get complete, up-to-date information about your existing contacts and companies. The platform’s Buyer Intent feature tracks visitor behavior and tells you when target companies check out your products or services.
And then there’s Form Shortening, which creates smart forms that fill in visitor information automatically.
HubSpot also has a generative AI blog writer and even a website generator to make your company’s web presence more attractive.
What else can HubSpot AI do?
Here are some of HubSpot AI’s other features:
- AI Breeze Agents
- Over 200 million company and contact records
- Automated data enrichment for existing contacts
- Buyer intent tracking
- Smart form-shortening
- AI blog writer
- Website generator
- Pipeline builder
- Sales progress forecasting
- Sales plays, scripts, and interactive guides for agents
How much does HubSpot AI cost?
These are HubSpot AI’s current plans (billed annually):
- Marketing Hub Professional: €792/month per 3 seats and 2,000 marketing contacts (then €45/month/seat)
- Marketing Hub Enterprise: €3,300/month per 5 seats and 10,000 marketing contacts (then €75/month/seat)
