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18 Must-Have AI Tools for Inbound Marketing

Reading time 8m 15s
Blog
Marketing

No matter if you’re running campaigns for a small or big enterprise, inbound marketing is still time- and resource-intensive. After all, creating content for your brand that attracts and resonates with potential customers is no easy feat.

That’s where AI comes in. Adept marketers are capable of leveraging AI tools to send their efficiency skyrocketing. 

In the words of Bill Gates, “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency.” 

This article will briefly cover some of the top AI tools for inbound marketing. Chances are that you’ll find one that fits your budget and needs. 

But before we reveal our list, here are several advantages of integrating AI into your marketing operations.

Benefits of using AI in inbound marketing

You should consider AI as a partner who can help you with inbound marketing tasks. Some of what you can do with AI includes:

  • Increase efficiency – AI tools allow marketers to automate tasks like creating email sequences, tracking campaign success, and crafting content. 67% of marketers find faster content creation to be the biggest benefit of AI.
  • Save time – AI’s ability to analyze large amounts of data and automate workflows cuts the time marketers spend on repetitive work. Even better, generative AI promises greater time savings by speeding up content creation and personalization.
  • Leave more room for high-value work – With AI as your tireless assistant, you can perform high-value work without hiring extra staff. Case in point, generative AI has made it possible for lean teams to conduct large-scale revenue-boosting account-based marketing
  • Bring better results – AI can process and analyze large datasets at speeds that far surpass human capacity. This makes AI technology much more effective at segmenting customers, personalizing emails, and qualifying leads.
  • Unlock unexplored possibilities with new upgrades – ChatGPT amazed everyone when it first arrived with its human-like speech. GPT-4 soon followed with its exceptional ability to reason, retain knowledge, and create content, code, and more. As AI progresses, it promises even greater advancements. 
  • Enjoy incredible new experiences – One good reason to dive headfirst into the world of AI is that it’s just fascinating. The revolutionary technology has already captured people’s imagination with its potential to change the world as we know it.

AiSDR blog. Infographic - Benefits of using AI in inbound marketing

With that in mind, here are some AI tools currently disrupting today’s marketing scene.

Must-have AI-powered toolset for inbound marketing

The best way to learn more about the benefits of AI is to try it out first-hand. In terms of use and accessibility, these are some of the current top-notch options: 

OpenAI’s ChatGPT

What it does: Your all-in-one AI assistant, ChatGPT can help you write content, emails, social media posts, and code in a human-like manner.

Pricing: Flexible pricing (pay only for what you use)

Free trial availability: No, but a free tier is available (with limitations)

Ideal company size: Startups and enterprises

ChatSpot by Hubspot

What it does: ChatSpot implements ChatGPT’s famed content-creating abilities but with the added zinger of multiple data sources, including the blockbuster CRM that has propelled Hubspot to its prominent status.

Pricing: Professional: $800/mo; Enterprise: $3,600/mo

Free trial availability: Yes

Ideal company size: Tailor-made for growing businesses

AiSDR

What it does: AiSDR is an up-and-coming powerhouse for AI-enabled sales prospecting, lead nurturing, and lead qualification. It’s touted for its potential to automate a great chunk of your inbound marketing tasks, including email sequences, content personalization, and lead scoring. 

Pricing: $750/mo for 1,000 emails sent or 10 meetings booked

Free trial availability: Currently offered via a waitlist

Ideal company size: Startups and enterprises

Adverity

What it does: Adverity is remarkable for its AI-powered Proactive Analytics, which instantly turns data into actionable insights, allowing you to uncover meaningful trends and adjust your strategy in real time.

Pricing: Standard: €500/mo; Professional: €2,000/mo; Custom: up for discussion

Free trial availability: Yes

Ideal company size: Startups and enterprises

Tableau

What it does: Tableau enables smart decision-making by leveraging accessible and transparent AI to ensure your teams fully understand the data driving the insights. This means you can feel confident about the business decisions you make. 

Pricing: Creator: $70/user/mo; Explorer: $42/user/mo; Viewer: $15/user/mo

Free trial availability: Yes

Ideal company size: Startups and small businesses

Brand24

What it does: Brand24 is your go-to platform for social monitoring and analytics. It’s a great tool for listening in on customer conversations, allowing you to track mentions on social media, forums, podcasts, blogs, videos, and other channels.

Pricing: Individual: $79/mo; Team: $149/mo; Pro: $199/mo; Enterprise: $399/mo

Free trial availability: Yes

Ideal company size: Startups and enterprises

Adext AI

What it does: Adext AI gives you control over your ad campaigns through reliable analytics presented on a dashboard that lets you edit or halt each campaign as needed.

Pricing: Starter: $16.59/mo; Venture: $99/mo; Core: $299/mo; Enterprise: custom pricing

Free trial availability: No

Ideal company size: Startups and enterprises

MarketMuse

What it does: MarketMuse streamlines content audits, making them a breeze, by offering automated website analysis and personalized data insights. 

Pricing: Standard: $149/mo; Team: $399/mo; Premium: custom pricing

Free trial availability: Yes

Ideal company size: Startups and enterprises

Frase

What it does: Frase can speed up the research, writing, and optimization of your SEO content.

Pricing: Solo: $14.99/mo; Basic: $44.99/mo; Team: $114.99/mo

Free trial availability: Yes

Ideal company size: Startups and enterprises

Ahrefs

What it does: Just type in some ideas and leave the Ahrefs AI writing tools to craft compelling copy. 

Pricing: Lite: $99/mo; Standard: $199/mo; Advanced: $399/mo; Enterprise: $999/mo

Free trial availability: No

Ideal company size: Startups and enterprises

SE Ranking

What it does: SE Ranking analyzes competitors’ content to help you outrank them. It also audits your copy to ensure you meet SEO requirements.

Pricing: Essential: $44/mo; Pro: $87.20/mo; Business: $191.20/mo

Free trial availability: Yes

Ideal company size: Freelancers to mid-size agencies and businesses

Crayon 

What it does: Crayon is remarkable for its Anomaly Detection and Importance Scoring, a tool that provides actionable insights that enable B2B companies to boost their competitive edge, revenue, and customer retention.

Pricing: Tailored to the needs of your competitive intelligence program

Free trial availability: No, but a demo is available

Ideal company size: Startups and enterprises

Intelligence2day

What it does: Intelligence2day features Trend Cluster, a tool that visualizes unstructured information and drills down topics with the most hits. Its insights allow you to make smart decisions and outdo your competitors.

Pricing: Starts at $2,000/mo

Free trial availability: No, but a demo is available

Ideal company size: Startups and enterprises

Browse AI 

What it does: Browse AI lets you build your pipeline by extracting data from any website. It only takes two minutes to train the robot to do its job.

Pricing: Starter: $19/mo; Professional: $99/mo; Team: $249/mo

Free trial availability: Yes

Ideal company size: Startups and enterprises

Grid Dynamics

What it does: Tap into the power of Grid Dynamics’ customer intelligence platform to leverage analytics and optimize micro-decisions. This will improve the way you deliver customer experiences and personalize interactions.

Pricing: Available upon request

Free trial availability: No

Ideal company size: Startups and enterprises

Otter

What it does: With Otter helping you out, you can focus on the conversation rather than the note-taking. You can count on the tool to produce rich notes that capture essential information from meetings, interviews, and presentations. 

Pricing: Basic: Free; Pro: $8.33/mo; Business: $20/mo; Enterprise: custom pricing

Free trial availability: Yes

Ideal company size: Startups and enterprises

Canva

What it does: Canva has made it easy to design marketing collateral, from video presentations and social media images to flyers and restaurant menus. With thousands of templates available, even non-artists can create professionally made visual presentations.

Pricing: Basic: free, Pro: $12.99/mo, For teams $119.99/mo

Free trial availability: Yes

Ideal company size: Startups and enterprises

Synthesys

What it does: Synthesys brings your scripts to life with its text-to-speech and text-to-video tools. You get professional voiceovers and videos in a matter of minutes. 

Pricing: Audio: $27/mo; Human studio: $36/mo; Audio and human studio: $52/mo; Enterprise: custom pricing

Free trial availability: No

Ideal company size: Startups and enterprises

With these AI tools, you can avoid wasting time on tedious, routine marketing tasks and instead reinvest the time savings into high-growth work.

Wrapping up 

AI has huge potential to become indispensable to your day-to-day marketing operations. However, success all boils down to choosing the right tools and making the most of their capabilities. 

This was just a glimpse into the top AI tools for marketing. It’s up to you to explore each one to find those that match your needs best and turn them into instruments that boost efficiency.

If one of your goals is to capture engaged leads, AiSDR is one tool you should include in your AI-powered arsenal. Book a demo to get your first AI SDR that books meeting, optimizes costs, and speeds up critical work.

FAQ

What is an AI marketing tool? 

AI marketing tools leverage artificial intelligence to automate marketing-related tasks and analyze data to produce relevant and actionable insights.

How is AI used in digital marketing?

AI has a wide range of uses in digital marketing, from making market projections and analyzing competitors to producing content and SEO audits. 

What is the best use of AI in marketing?

AI in marketing is best used for analyzing customer data and using the results to create strategies and content that resonate with the target audience.

Can AI replace marketers?

AI tools still need humans to direct and infuse them with creativity and big-picture thinking. They’re merely tools you can delegate to.

Is investing in AI for marketing worth it?

AI brings a level of efficiency that translates to significant savings in time and resources. These savings fully compensate for the investment you make in AI.

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