11 Best Alternatives to Instantly: Features & Pricing

Finding the right email outreach tool is a challenge, and Instantly is one tool for solving cold email automation on a budget. But while it is a popular choice for many, it may not be the right choice for your team.

Whether it’s more integrations, different features and use cases, or a lower price, we’ve rounded up 11 top Instantly alternatives, breaking down their key features, pros, cons, and pricing so you can find the right fit. 

What is Instantly?

Instantly is a lightweight email outreach tool that helps businesses send and manage cold emails. Teams can also use it to automate follow-ups, improve email deliverability, and monitor campaign performance.

Instantly also offers an AI-powered email writing assistant and a B2B lead database, so that you can write emails faster and keep adding leads to campaigns. 

Why consider an Instantly alternative?

Instantly is a smart option for automating outreach, but it’s far from the only one. That said, many of the best tools have their pros and cons, which means the choice is entirely dependent on your needs.

But if you are looking for an Instantly alternative, here are some features to pay close attention to:

• Email deliverability and warm-up: Landing emails in inboxes is critical, so you’ll want a tool with automated warm-up and features to max deliverability.
• Smart automation and personalization: Your emails should look and sound human, not robotic. This means deep, authentic, and dynamic personalization, as well as follow-ups that don’t seem spammy.
• Multi-channel outreach: Your target audience might not like email as the primary B2B sales channel, so you should look into options with other avenues, like LinkedIn, text, and even cold call script generation.
• Integrations: The best outreach tool is one that can sync 2-way with your CRM of choice. Otherwise, why use it?
• Scalability and pricing: Make sure the tool can grow with you so that you don’t get locked into a pricy plan before you’re ready.

AiSDR

AiSDR simplifies sales prospecting by looking for potential buyers based on high-intent signals, such as repeat visits to your pricing and demo pages or leaving likes or comments on your competitor’s LinkedIn posts.

Beyond prospecting, AiSDR creates emails and follow-ups with the help of high-performing email frameworks that keep your emails sounding like you (or your favorite salesperson) wrote them. AiSDR also uses pulls data from multiple sources like LinkedIn and HubSpot to craft deeply personalized emails that convert leads to demos in as few messages as possible.

G2 score: 4.7/5 (34 reviews)

Key features

• AI-powered conversations – AiSDR engages in real, meaningful conversations with prospects by responding to objections, answering questions, and elevating complex situations, just like a real salesperson would
• Multi-channel outreach – AiSDR supports outreach over email, LinkedIn, and text, and simplifies phone calls by generating personalized call scripts tailored to each lead
• Powerful HubSpot integration – AiSDR boasts a native HubSpot integration that syncs lead data and records, call scripts, active lists, and static lists to and from HubSpot 
• Email infrastructure – AiSDR handles your deliverability leads by setting up, warming up, and rotating mailboxes for you
• GTM playbook – AiSDR allows you to execute your preferred email framework and GTM plays, as well as share social proof, as part of your outreach
• Continuous AI prospecting – AiSDR finds and enriches leads non-stop, while looking for intent signals like website visits, search queries, and job vacancies   

Pros

• Deepest HubSpot integration
• Website visitor & product champion tracking
• Intent search & lookalike search
• Multiple outreach channels
• AI-powered nurturing, responses, and objection handling
• 24/7 GTM engineering and customer success

Cons

• No Salesforce or Pipedrive integration

Why it’s a great Instantly alternative

AiSDR is a powerful alternative to Instantly because it does more than find leads and send emails. Aside from continuously researching prospects for strong buyer intent signs, AiSDR engages people who comment on LinkedIn posts by your competitors, saving you the time and effort of building your own LinkedIn following. AiSDR can even create and sync call scripts to HubSpot, as well as correspond via LinkedIn and text with leads.

You also receive a dedicated GTM engineer who will work 24/7 with you to automate your GTM playbook and experiment with sales tactics to find the ones that work best on your audience.

Pricing: Plans start at $900 per month for unlimited users

ZoomInfo Sales

ZoomInfo Sales helps sales teams find and connect with leads more efficiently thanks to its massive, verified database of contacts and company details. The platform’s data includes direct dials, emails, and firmographics.

ZoomInfo’s advanced filters, intent signals, and real-time updates make it easy to focus on high-value decision-makers and reach out at exactly the right time. Seamless CRM integrations keep everything organized, while automation speeds up prospecting.

G2 score: 4.5 (8k+ reviews)

Key features

• Extensive contact database: Gain access to millions of company and contact profiles that are verified and updated daily.
• Advanced search filters: Narrow down leads with criteria such as technologies used by companies, recent company news (Scoops), and intent data (indicating purchasing signals) for more targeted outreach.
• Real-time data updates: Keep your lead data accurate with live updates.

Pros

• Comprehensive and up-to-date contact information
• Advanced search capabilities for precise targeting
• Easy, robust integration with popular CRM platforms

Cons

• Pricing can be high, especially for small businesses
• Steep learning curve

Why it’s a great Instantly alternative

While Instantly is a good all-rounder, ZoomInfo Sales excels at data intelligence and will be a better fit if you’re looking for enterprise-level sales engagement. It comes with a huge, verified database and smart search tools, which make it easy to find and reach the right prospects. Real-time updates keep your contact info fresh, so you’re never chasing outdated leads.

ZoomInfo also supports intent data and advanced filters for deeper insight into a prospect’s potential. Plus, it syncs easily with your CRM. 

Pricing: Custom pricing based on features and functionality, number of licenses, and credit usage

Smartlead.ai

Smartlead.ai is an AI-powered cold email tool that helps you reach more leads without wrecking your sender reputation. It automates outreach with personalized email sequences, so you can scale campaigns while keeping messages out of spam.

You get unlimited email accounts, automatic warm-ups, and inbox rotation to improve deliverability. Smartlead also tracks replies, optimizes follow-ups, and gives you data-driven insights to improve response rates.

If you’re serious about cold outreach and want better deliverability without extra work, Smartlead.ai is built for you.

G2 score: 4.6/5 (218 reviews)

Key features

• Unlimited sender accounts: Manage unlimited email accounts to scale your outreach efforts.
• AI-driven warm-up sequences: Enhance email deliverability with automated warm-up sequences.
• A/B testing: Optimize email campaigns by testing different versions to see what works best.

Pros

• Intuitive and user-friendly interface
• A broad range of features at a competitive price point
• Strong support resources and onboarding assistance

Cons

• Users report occasional bugs that can interrupt campaigns
• Limited CRM capabilities; requires integration with other tools

Why It’s a great Instantly alternative

Smartlead.ai brings you AI-driven email outreach similar to Instantly but with extra flexibility and a lower price tag. You get unlimited sender accounts to scale campaigns without limits, plus A/B testing emails to adjust messaging for better replies. Real-time analytics help you track performance and tweak your strategy on the fly. 

Overall, Smartlead is a better bet if you’re doing high-volume outreach with multiple email accounts and need a budget-friendly automated solution.

Pricing: Plans start at $39 per month for individual users

Snov.io

Snov.io is a smart, all-in-one sales automation platform that simplifies lead generation and email outreach. It helps you find and verify emails, automate cold email campaigns, and track engagement.

Need fresh leads? Use the email finder. Want to avoid bad addresses? The verifier has you covered. Ready to follow up? Set up an automated drip campaign. Everything runs in one place, with real-time data and CRM sync to keep deals moving.

G2 score: 4.6/5 (444 reviews) 

Key features

• Email verification and finder tools: Ensure your outreach reaches valid contacts.
• Drip campaign management: Automate and manage email campaigns with detailed analytics to track and optimize performance.

Pros

• Comprehensive email outreach and sequencing
• Low starting price with a range of plans
• Strong contact data verification

Cons

• Smaller database compared to competitors
• Limited phone number availability

Why it’s a great Instantly alternative

Snov.io is a good alternative if you’re a startup or SMB looking for help with lead gen alongside email outreach. Snov.io helps you find, verify, and enrich emails, so you’re always working with clean, reliable data.

With automated drip campaigns, you can keep leads engaged without constant manual follow-ups, and real-time tracking and analytics let you tweak your strategy. Finally, a more affordable price point makes Snov.io a strong Instantly competitor for smaller teams.

Pricing: Free trial available. Paid plans start at $30 per month for basic features

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Saleshandy

Saleshandy is a cold email automation tool that helps you find leads and automate cold email outreach without overcomplicating things. Its built-in lead database gives you verified contacts and automated follow-ups keep conversations moving. Real-time tracking shows who’s opening, clicking, and replying.

Email warm-up prevents deliverability issues, A/B testing helps you see what works, and multi-inbox sending lets you scale without burning out one account. It’s an easy, budget-friendly way to reach more prospects and get more replies.

G2 score: 4.6/5 (655 reviews) 

Key features

• Unlimited email accounts: Manage multiple email accounts to scale your outreach efforts.
• Advanced cold email outreach: Automate personalized email sequences with follow-ups to enhance engagement.

Pros

• Affordable pricing with a 14-day free trial
• User-friendly interface with robust email tracking capabilities

Cons

• Limited analytics and reporting features
• Basic CRM functionality, may require integration with external tools for advanced pipeline management

Why it’s a great Instantly alternative

Saleshandy offers powerful email outreach without breaking the bank. With unlimited email accounts and smart automation, it’s a good Instantly alternative that makes scaling outreach easy.

Instantly has the edge in AI implementation, but Saleshandy keeps things simple: quick setup, easy-to-use tools, and no steep learning curve. Plus, features like email warm-up and real-time tracking help improve deliverability and engagement. 

Pricing: Plans start at $25 per month per user

Close.io

Close.io is an enterprise-level, sales-focused CRM designed to help teams automate outreach, track leads, and close deals faster. It supports calling, emailing, and pipeline management, bringing core sales functions into one platform.

Automation handles follow-ups, email sequences keep outreach running, and real-time reporting shows what’s working. The power dialer speeds up calls, two-way email sync keeps conversations flowing, and smart search ensures no lead slips through the cracks.

G2 score: 4.7/5 (1614 reviews) 

Key features

• Integrated calling: Make and receive calls directly within the platform.
• Two-way email sync: Synchronize emails seamlessly to keep communications in one place.

Pros

• User-friendly interface with customizable reporting
• API for easy integration with other tools and services

Cons

• Pricing may be prohibitive for smaller teams or startups
• Limited integrations compared to competitors

Why it’s a great Instantly alternative

Close.io is different from Instantly since it isn’t just an outreach tool — it’s a full-on sales CRM built to keep your pipeline moving. With built-in calling, email sync, and automation, it simplifies communication and keeps everything in one place.

Its customizable reporting gives you real-time insights, so you can tweak your strategy and close deals faster. 

For teams looking for an intuitive, all-in-one sales CRM with powerful automation, Close.io is a strong choice that simplifies workflows and boosts productivity.

Pricing: Plans start at $19 per user per month

Woodpecker

Woodpecker is a cold email automation tool built for sales teams, recruiters, and agencies. It helps you personalize email sequences, automate follow-ups, and track engagement to boost replies.

Built-in tools like email warm-up, deliverability monitoring, and A/B testing help messages reach inboxes instead of spam. For a multi-channel approach, Woodpecker also supports LinkedIn and phone follow-ups, making outreach more effective.

G2 score: 4.4/5 (79 reviews) 

Key features

• Automated email campaigns: Create and manage personalized cold email campaigns with automated follow-ups.
• Deliverability optimization: Features like email warm-up and bounce shield to enhance email deliverability.

Pros

• User-friendly interface with intuitive campaign management
• Strong focus on maintaining high deliverability rates

Cons

• Limited advanced analytics and reporting features
• Higher pricing compared to some competitors

Why it’s a great Instantly alternative

Woodpecker is a popular Instantly alternative that’s built to automate cold emails while keeping deliverability on point. 

It’s super easy to use, so teams can launch and manage campaigns fast. Woodpecker’s built-in email warm-up, bounce protection, and A/B testing give it an edge in keeping emails out of spam.

If you’re looking for a simple yet powerful way to automate and scale cold email campaigns while keeping deliverability high, give Woodpecker a look.

Pricing: Paid plans start at $20 per month

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QuickMail

QuickMail stands out with its innovative inbox rotation feature, allowing users to safely scale email campaigns by distributing the sending load across multiple inboxes. It helps you send personalized email sequences, automate follow-ups, and track engagement across different accounts.

Inbox rotation spreads emails across several accounts to avoid spam filters, while built-in warm-up keeps deliverability high. Team collaboration tools make it easy to manage campaigns together, and CRM integrations keep prospecting data in sync.

G2 score: 4.7/5 (100 reviews)

Key features

• Automated drip campaigns: Set up sequences with auto follow-ups to engage prospects over time.
• Deliverability monitoring: Tools to monitor and improve email deliverability, including auto-warmer integration.

Pros

• High deliverability rates with built-in tools to avoid spam filters
• Responsive customer support

Cons

• Limited CRM integration options
• User interface may feel outdated to some users

Why it’s a great Instantly alternative

QuickMail is a top-notch Instantly alternative if you’re managing multiple outreach campaigns and need robust team features. 

It’s easy to use, integrates with CRMs, and keeps your workflow smooth, making it a good pick for sales teams, agencies, and recruiters who want a no-fuss, high-impact way to automate cold emails and boost replies.

Pricing: Plans start at $49 per month

Outreach.io

Outreach.io is an enterprise sales engagement platform that helps larger teams automate and manage email, phone, and social media outreach while enforcing sales playbooks and compliance across teams. 

Outreach’s AI analyzes buyer signals and conversation patterns to guide sales strategy. Automated follow-ups and in-depth analytics help you fine-tune your sales process so you can close deals faster.

G2 score: 4.3/5 (3454 reviews) 

Key features

• Multi-channel communication: Engage prospects via email, calls, and social media within a unified platform.
• Automated workflows: Streamline sales processes with customizable automation sequences.

Pros

• Comprehensive analytics and reporting capabilities
• Seamless integration with various CRM systems

Cons

• Higher cost, which may be prohibitive for smaller teams
• Steeper learning curve due to extensive features

Why it’s a great Instantly alternative

Outreach.io isn’t a one-for-one Instantly alternative  it’s a move towards more enterprise-level sales engagement. It brings email, calls, and social touchpoints into one platform, so your outreach stays efficient and organized.

Consider Outreach.io if you have a large team and need to enforce consistent sales processes across teams to maintain standards.

Pricing: You’ll need to contact Outreach.io

Lemlist

Lemlist is a cold email tool focused on ultra-personalized outreach. You can add dynamic images, videos, and custom text to emails, making every message feel like it was made just for the recipient.

The platform automatically personalizes your follow-ups across email, LinkedIn, and calls, while maintaining deliverability through built-in inbox warm-up. This personalization-first approach helps teams scale their outreach while keeping messages engaging and authentic. 

G2 score: 4.5/5 (264 reviews)

Key features

• Personalized email campaigns: Create highly personalized email sequences with dynamic content to enhance engagement.
• Automated follow-ups: Set up automated follow-up sequences to ensure consistent communication with prospects.

Pros

• User-friendly interface with intuitive campaign management
• Strong focus on maintaining high deliverability rates

Cons

• Limited advanced analytics and reporting features
• Higher pricing compared to some competitors

Why it’s a great Instantly alternative

Lemlist is a strong alternative to Instantly, offering powerful automation while keeping your emails highly personalized. It focuses on deliverability, helping your messages land in inboxes instead of spam folders.

What sets Lemlist apart is its ability to add dynamic images, videos, and custom text, making outreach feel more human. Plus, its built-in email warm-up feature improves sender reputation. It’s great for teams that want to scale outreach without losing the personal touch.

Pricing: Plans start at $55 per month

Mailshake

Mailshake is a no-fuss, powerful tool for handling both email and LinkedIn campaigns from a single dashboard. It automates email sequences while keeping messages personal and engaging.

Built-in lead management keeps prospects organized, while multi-channel outreach (email, phone, and social) expands your reach. Real-time analytics show what’s working, letting you adjust your approach as you go.

G2 score: 4.7/5 (284 reviews)

Key features

• Automated drip campaigns: Set up sequences with auto follow-ups to engage prospects over time.
• Deliverability monitoring: Tools to monitor and improve email deliverability, including auto-warmer integration.
• Integrated calling: Make calls directly from the platform and log activity to streamline follow-ups.

Pros

• High deliverability rates with built-in tools to avoid spam filters
• Responsive customer support

Cons

• Limited CRM integration options
• User interface may feel outdated to some users

Why it’s a great Instantly alternative

While Instantly focuses on email outreach, Mailshake adds LinkedIn campaign management, so it’s easy to coordinate campaigns without switching tools. 

It also brings automated follow-ups, calling, and social outreach into the mix, so you can reach prospects where they’re most active. Real-time analytics help you spot what’s working, and the clean interface makes it easy to get started—no steep learning curve.

Whether you’re a solo founder working LinkedIn or part of a growing sales team, Mailshake gives you smart automation that still feels human.

Pricing: Plans start at $25 per month

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