What if there was a surefire way to turbocharge your sales and marketing efforts while also fine-tuning your product lineup and driving your earnings? Little do you know, but chances are high you already have it in your back pocket. The sales persona. Every successful business creates one near the start of their life, but […]

Meet Laura, a startup founder who needs to scale her sales fast to meet investor expectations. She’s not sure how to do it.  Across the country, Jake, a founder in a similar position, has been researching how AI tools could augment his sales team of one (i.e. him) on a budget.  To an AI SDR, […]

Tomorrow’s Thanksgiving, and in addition to all the fun holiday traditions like the White House turkey pardon, the NFL football games, turkey dinner with stuffing and pumpkin pie, another major custom is expressing what you’re thankful for. 11 months down, and we can see that 2023 has been quite the whirlwind. Believe it or not, […]

In the fast-paced world of sales and marketing, maximizing budget and efficiency is paramount. The ability to optimize every resource, streamline operations, and, most importantly, maintain profitability can be the difference between thriving and surviving. This is where the potential of an AI SDR shines brightly. However, even though AI tools are all the rage […]

Thanksgiving is just around the corner! The decorations are up, the family’s been gathered, and the turkey’s been purchased (a few have even been pardoned).  But there’s something unique about this year’s Thanksgiving. Specifically, we’re talking about the inclusion of ChatGPT.  As crazy as this year’s been, it’s easy to forget that ChatGPT was launched […]

Imagine you’re at the office and you overhear this conversation: – The market’s changed, so we’ll need to tweak our ideal customer profile. You can take a look at Mark’s comments. – Is that the doc Matt shared on Slack last week? – No, that was the sales persona. You need the ICP. – Oh… […]