AiSDR Insights on Hot Topics in AI Sales and Marketing

In literature, music, and cinema, classics are synonymous with quality. They might not be the hippest or trendiest item of the day, but they still merit their fair share of attention.  The same holds true for the AIDA framework.  The AIDA framework is a simple, easy-to-grasp formula that can help you reach and convert your […]

Since launching my first company over 7 years ago, I’ve had a lot of conversations with CEOs and start-up founders about how to unlock rapid growth, whether it was for my company or theirs. I’ve also advised some early-stage start-ups about their current growth strategy, as well as their approach to founder-led sales. Here’s one […]

Got your eye on a candidate to fill that urgent role? Chances are your tool of choice is email. In spite of claims that “cold email is dead”, cold emails are still effective at connecting with potential candidates. However, the quality of your email is important. A great recruiting email could prove to be the […]

Pop quiz time! True or false? A good cold email contains: The answer? True to all of the above. In theory, this sounds simple and straightforward. But in reality, creating a good cold email is challenging. To help you see the good, the bad, and the spammy of cold emails, here’s a closer look at […]

The average employee in the US and UK spends almost eleven hours of their week drafting emails. In other words, a worker in a typical 9-to-5 job loses over a quarter of their time making sure messages get sent.  For companies that are eagerly searching for ways to get workers to spend less time on […]

While the debate continues to rage about whether or not cold email is dead, the cold hard truth (no pun intended) is that – for now – cold email remains a low-cost yet challenging growth tactic. So that you save time and improve outbound results, here are three expert tactics you can use for your […]