10 Best Alternatives to Bombora: Features & Pricing

Bombora is a big name in intent data, but it’s not always the right fit. 

Maybe it’s the price. Maybe it’s the setup. Maybe you just want intent data that moves faster and fits your stack. 

Whatever the reason, you’re not stuck. We rounded up 10 Bombora alternatives to help you find in-market buyers, trigger smarter outreach, and turn signals into sales without friction.

What is Bombora?

Bombora is a B2B intent data platform that shows which companies are researching solutions like yours before they ever visit your website. 

It scans billions of web interactions to identify buying signals so sales and marketing teams can focus on warm leads instead of cold lists. Whether you’re running ABM, prioritizing outbound, or fueling ad targeting, Bombora gives you the why behind a prospect’s interest.

Key features

• Company Surge® intent data: Track spikes in research activity across 5,000+ sources to find out which companies are in buying mode for your solution.
• Topic scoring and clusters: Score leads based on real-time interest in specific topics to know who’s actively looking and what they care about.
• CRM and tool integrations: Push intent insights straight into tools like Salesforce, HubSpot, and Marketo to fuel outreach without disrupting your flow.
• Privacy-first data: Collect ethically sourced intent signals with built-in consent and compliance, ideal for teams with strict data privacy requirements.

Bombora gives you the intel to strike while interest is hot, perfect for teams chasing enterprise deals or simply looking to prioritize warmer leads. All the same, it pays to consider other alternatives to Bombora for sales.

Why consider an alternative to Bombora?

Bombora’s powerful, but it’s not for everyone. Here’s why some teams look for other top Bombora alternatives:

• It’s pricey: Great for enterprise, but startups or smaller teams may find it tough to justify the cost.
• Setup takes work: Getting real value out of Bombora requires smart topic setup and some alignment across teams.
• No contact-level intent: You’ll get account-level insights, not individual lead behavior, and some teams need more granularity.
• Weekly data refresh: It’s not real-time, which can feel slow if your campaigns move fast.

If Bombora feels too heavy, too pricey, or just not the right fit for how your team works, don’t worry, you’ve got options. Here are the best alternatives to Bombora that bring fresh takes on intent data, lead scoring, and outbound targeting.

AiSDR

AiSDR is your AI-powered wingman for outbound sales, especially if your team is lean but your targets are ambitious. It whips up personalized emails and LinkedIn messages using real-time data, so your outreach doesn’t sound like a template. 

Built for scale, the tool lets you automate follow-ups across channels while keeping things personal. Fast-moving sales teams will appreciate the built-in CRM syncing, lead scoring, and smart A/B testing that keep everything running smoothly.

G2 score: 4.7/5 (50+ reviews)

Key features

• AI-personalized outreach: Tailor every message using live data and intent cues.
• Multi-channel sequences: Set up email, LinkedIn, and other touchpoints in a single workflow for multistep, multichannel sequences.
• Smart lead scoring: Prioritize based on actual engagement, opens, clicks, and replies.
• CRM integration: Seamlessly sync contacts and activities with HubSpot.
• Shared team inboxes: Keep conversations transparent and collaborative.
• Built-in A/B testing: Optimize and test messaging on the fly for better replies.

Pros

• Outreach sounds human, not robotic
• Covers LinkedIn and email in one go
• Transparent team collaboration via shared inboxes

Cons

• Doesn’t support Salesforce
• Takes a little time to ramp up outreach from zero

Why it’s a great Bombora alternative

Bombora tells you who to reach. AiSDR helps you reach them well. Instead of stopping at intent signals, it builds on them, generating and sending tailored outreach across email and LinkedIn automatically. If your team wants to turn buyer interest into booked meetings, fast, AiSDR takes you from insight to inbox without extra hires.

Pricing: Starts at $900/month

Breeze (formerly Clearbit)

Breeze is Clearbit’s sleeker, faster version designed to help GTM teams identify high-fit leads, enrich data in real time, and uncover anonymous site traffic. It’s all about surfacing the right contacts with precision and speed, without cluttering your tech stack.

If your team needs cleaner data, sharper targeting, or a better handle on who’s checking out your site, Breeze is a lightweight powerhouse.

G2 score: 4.4/5 (600+ reviews)

Key features

• Visitor identification: Reveal which companies are lurking on your site, even if they don’t fill out a form.
• Real-time enrichment: Instantly add key firmographic and tech data to leads and accounts.
• Dynamic segmentation: Build live audiences for outbound, ads, or lead scoring.

Pros

• Crisp, accurate data delivered fast
• Solid for uncovering buyer interest early
• Easy to slot into existing workflows

Cons

• Doesn’t offer in-depth intent modeling
• Outreach features are limited; it’s more data than action

Why it’s a great Bombora alternative

Breeze shines when you need data that’s actionable right now. Where Bombora leans into long-range intent, Breeze zeroes in on real-time signals and contact details. It’s ideal for teams that already have outreach tools and want sharper targeting fuel.

Breeze’s simplicity and speed make it perfect for high-velocity teams that need clean data flowing fast into CRMs, without the data drag or steep learning curve of larger systems.

Pricing: Usage-based, custom quotes available

ZoomInfo

ZoomInfo is the data behemoth in the B2B world. It packs a massive database, intent signals, and automation tools into one platform, perfect for sales teams that want to find, reach, and close the right buyers without guessing. With firmographic filters, detailed org charts, and trigger-based alerts, it gives reps everything they need to act fast when prospects show buying behavior.

Its ReachOut Chrome extension lets reps pull verified emails and direct dials while browsing LinkedIn or company websites, making prospecting seamless. For large teams, ZoomInfo’s workflows, enrichment APIs, and RevOS suite bring scale, accuracy, and efficiency to every step of the GTM process.

G2 score: 4.5/5 (8k+ reviews)

Key features

• Intent + engagement data: Track real-time buyer activity across thousands of sites.
• Contact + company intelligence: Access deep insights on millions of businesses and decision-makers.
• Sales automation workflows: Set alerts and tasks based on specific behaviors or thresholds.

Pros

• Huge, vetted contact database
• Great for triggering outreach at the right moment
• Integrates with most major sales tools

Cons

• Can be overkill for smaller teams
• Some data quality gaps in niche industries

Why it’s a great Bombora alternative

ZoomInfo brings intent to life with verified contacts, decision-maker info, and outreach triggers. Bombora does a great job of letting you know who’s interested, but ZoomInfo goes even further by telling you who to call, what to say, and when to say it. For teams that want to go from signal to sale faster, it’s a full-stack win.

With expansive data coverage, enrichment, and automation, ZoomInfo is often the preferred choice for enterprises looking to align revenue teams at scale without bolting on multiple tools.

Pricing: Custom 

6sense

6sense is a heavyweight in the intent data space, purpose-built for companies running complex or high-value sales cycles. It doesn’t just surface interest; it predicts future buying behavior using AI. Beyond just reacting to who’s researching, you’re prioritizing who’s most likely to convert, weeks before they ever fill out a form. 

Its strength lies in combining multiple signals, web activity, third-party data, CRM events, and even email opens, to give full visibility into account progression. With orchestration tools layered in, you can trigger ads, sales plays, or email nurtures automatically based on the funnel stage, helping teams align around the deals that matter most.

G2 score: 4.0/5 (700+ reviews)

Key features

• Predictive analytics: Uncover hidden buyer intent and forecast which accounts are most likely to convert.
• Sales and marketing orchestration: Trigger outreach and ads based on account behavior and funnel stage.
• Revenue AI platform: Combine web signals, CRM activity, and third-party data to guide the next steps.

Pros

• Solid for large-scale ABM and enterprise sales
• Detailed intent scoring and prioritization
• Deep CRM and MAP integrations

Cons

• Not ideal for small teams or quick sales cycles
• Onboarding and setup can be time-intensive

Why it’s a great Bombora alternative

6sense picks up where Bombora leaves off, predicting who’s likely to buy next, not merely browse. If you need sharper prioritization and smarter timing to engage high-intent accounts, 6sense helps you act earlier and more strategically.

Pricing: Custom 

RollWorks

RollWorks is the go-to ABM starter pack for lean teams that want better targeting without a huge lift. It pulls in firmographic filters, web behavior, and basic intent signals to help you find high-fit accounts and then engages them with coordinated ad and sales outreach. You get multi-channel targeting across the web, reporting that makes sense out of your funnel, and alerts that notify reps when a hot account’s heating up. 

While not as deep as 6sense or Bombora, it hits a sweet spot for companies ready to evolve from generic lead gen into smarter, account-based motions without requiring a RevOps to run it.

G2 score: 4.3/5 (500+ reviews)

Key features

• Multi-channel account targeting: Reach the right people with digital ads based on account stage and behavior.
• Engagement insights: Track how prospects interact with your content, ads, and site.
• Sales alerts: Automatically surface hot accounts to your reps, right inside your CRM.

Pros

• Easy to set up and run
• Great for paid media and retargeting workflows
• Strong value for mid-market and scaling teams

Cons

• Intent depth doesn’t match Bombora or 6sense
• AI and predictive capabilities are limited

Why it’s a great Bombora alternative

RollWorks trades depth for speed and simplicity. If Bombora’s intent data feels too hands-on or complex, RollWorks offers an easier, more action-ready way to turn signals into outreach. It’s a solid pick for teams that want practical ABM without the enterprise overhead.

Pricing: Custom 

[Game]

Human or AI: Can you tell who’s behind the message? 🕵️‍♀️

We mixed in real AI-generated sales emails. Can you spot them? Warning: It’s harder than you think 😉

PLAY THE GAME

Leadfeeder (now Dealfront)

Leadfeeder (rebranded as Dealfront) helps you tap into first-party intent, which is the interest already coming to you through website traffic. It identifies anonymous visitors, maps them to companies, and tracks what they’re doing on your site, giving you a goldmine of buyer signals without relying on form fills. It’s perfect for sales teams that want to strike while interest is hot and for marketers looking to qualify leads without extra effort. 

The UI is clean, the setup is quick, and it plays well with major CRMs. If you’re focused on inbound momentum and ready to convert lurking visitors into pipeline, Dealfront delivers practical, no-nonsense value.

G2 score: 4.3/5 (700+ reviews)

Key features

• Anonymous visitor tracking: Identify companies that visit your site and see what pages they viewed.
• CRM sync: Send lead data straight into tools like Salesforce, HubSpot, and Pipedrive.
• Real-time behavior data: Track visits, page duration, and content engagement.

Pros

• Fast to set up and use
• Great for surfacing warm, inbound-ready accounts
• Affordable for lean sales teams

Cons

• Only tracks traffic to your site, no external intent signals
• Not built for advanced ABM strategies

Why it’s a great Bombora alternative

Bombora tracks off-site research, while Dealfront shows you who’s already on your site. It’s ideal if you’d rather act on warm, high-intent visitors than chase anonymous signals. Fast, focused, and cost-effective, it’s perfect for teams that want inbound insights they can use right now.

Pricing: Paid plans start at $115/month

Demandbase

Demandbase is a powerhouse for revenue teams doing serious ABM at scale. It fuses intent signals, firmographic data, and real-time engagement insights into one platform, giving both sales and marketing a clear view of high-value accounts. 

The Sales Intelligence Center arms reps with timely buying signals, while automated scoring prioritizes outreach. If you’re managing complex funnels or large account lists, Demandbase gives you the tools to drive action instead of merely tracking interest. It’s built for enterprise teams looking to align outreach with actual buyer behavior, not just guesswork.

G2 score: 4.4/5 (1,800+ reviews)

Key features

• Hybrid intent + engagement scoring: Combine Bombora signals with website behavior and CRM activity to prioritize outreach.
• Targeted ABM ads: Run personalized ad campaigns based on where each account sits in your funnel.
• Sales Intelligence Center: Deliver account insights and buying signals straight into reps’ hands.

Pros

• Excellent for aligning sales and marketing efforts
• Clear prioritization of ready-to-buy accounts
• Built for enterprise-level ABM

Cons

• Not super intuitive out of the gate; there’s a learning curve
• Can feel like overkill for smaller or early-stage teams

Why it’s a great Bombora alternative

Yes, Demandbase pulls in Bombora data, but it stacks on much more. It’s like Bombora with a playbook and a performance engine. If you’re done guessing who’s ready to buy and want coordinated outreach and ads to match, this is a big step up.

Pricing: Custom 

G2 Marketing Solutions

G2 Marketing Solutions gives you a direct window into buyer intent from the G2 marketplace, the world’s biggest review site for B2B software. Instead of guessing who’s researching your product, this tool shows you exactly which companies are browsing your page or checking out your competitors. 

You can pipe this data into your CRM or marketing tools and target those companies with ads right away. That’s a major edge for teams wanting to strike while interest is high. It’s especially powerful for SaaS companies where buying cycles are fast and timing is everything.

G2 score: 4.5/5 (1,100+ reviews)

Key features

• Category-level buyer intent: See which companies are browsing your product, your competitors, or related tools.
• CRM-ready lead delivery: Pipe high-intent accounts into your CRM or marketing automation tools in real time.
• Ad targeting: Serve ads to buyers actively researching in your category.

Pros

• Intent data comes from real product research
• Easy to plug into your existing lead flow
• Especially effective for SaaS and tech buyers

Cons

• Limited to users active on G2’s platform
• Doesn’t capture earlier-stage or more passive interest

Why it’s a great Bombora alternative

Bombora tracks broad web signals, while G2 captures buyers deep in the decision process. If you want to focus your outreach on companies actively comparing solutions, G2’s intent is hard to beat. It’s laser-focused and built for speed.

Pricing: Custom 

HG Insights

HG Insights helps you target more than just who your buyers are, but what tech they use, how much they spend, and what their infrastructure looks like. It’s built for companies that need deep technographic and spend data to drive campaigns. 

From understanding competitors already in the stack to sizing your total market by IT spend, HG gives you powerful filters for high-precision targeting. The platform is especially useful for IT, SaaS, and enterprise sales teams looking to align outreach with budget and technology fit, not just vague interest.

G2 score: 4.3/5 (400+ reviews)

Key features

• Tech install intelligence: Know what tools companies are already using to target based on competitors or complementary tech.
• IT spend & budget insights: Spot companies with big tech budgets or spending trends in your niche.
• TAM analytics: Model your total addressable market with filters for tech stack, geography, revenue, and more.

Pros

• Pinpoint precision for tech-focused targeting
• Great for market sizing and ABM segmentation
• Helps build highly relevant pitches

Cons

• Heavy on IT/tech sector, less useful outside those verticals
• Data can feel dense without proper enablement or setup

Why it’s a great Bombora alternative

Where Bombora gives you intent based on content consumption, HG goes deeper into actual tech environments and budget behavior. It’s perfect for sales and marketing teams selling into IT or SaaS, where context around a company’s stack is a game-changer.

Enterprise sellers targeting CIOs and IT buyers will appreciate HG’s ability to pre-qualify accounts by spend capacity and technology fit, not just surface-level signals.

Pricing: Custom 

Cognism

Cognism is a top-tier B2B data provider known for accurate, compliant contact info, especially strong in Europe and APAC. Unlike Bombora, which tells you who’s interested, Cognism helps you get in touch with them. 

You get verified phone numbers (including mobile), emails, and intent overlays so reps can act fast. It also comes with built-in compliance for GDPR, DNC, and other regulations, which is great for global teams. If clean, compliant outreach is your priority, Cognism delivers. It’s especially valuable for SDRs, RevOps, and teams scaling outbound without risking deliverability or data issues.

G2 score: 4.6/5 (900+ reviews)

Key features

• Verified contact data: Access accurate emails and phone numbers, including mobile dials.
• Intent data integration: Combine contact info with intent from sources like Bombora and others.
• Do-not-call & GDPR compliance: Ensure compliance in regulated markets.

Pros

• Strong international data coverage
• Great deliverability and data accuracy
• Easy to plug into CRMs and outreach tools

Cons

• Less focused on broad firmographic or technographic data
• Intent features are add-ons, not core 

Why it’s a great Bombora alternative

Similar to Bombora, Cognism also tells you who’s interested, but goes the extra mile by helping you actually reach them. It’s a great pick for teams who already know who to go after but need cleaner, global contact data to start conversations, especially outside North America.

For global GTM teams navigating data privacy and deliverability, Cognism provides the accuracy, coverage, and compliance needed to scale outbound safely and effectively.

Pricing: Custom

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