11 Best Alternatives to Cognism: Features & Pricing

Cognism has carved out a solid niche in the B2B lead generation space, especially for teams targeting European markets. But it might not be a perfect fit for several reasons, such as pricing or sales workflows.

That’s why we’ve put together a list of the top Cognism alternatives, complete with their features, pros and cons, and pricing, so you can find the right solution for your goals.

What is Cognism?

Cognism is a B2B lead generation platform known for its quality in European data coverage. It offers verified email addresses and mobile numbers, with its key standout feature – Diamond Data® – a premium service that delivers accurate mobile contact info for cold calling. 

This is great news if cold calling is part of your strategy. But if it’s not, you might end up paying for features you won’t use.

Cognism also includes intent data from Bombora, technographics, job change alerts, and funding triggers, making it a solid choice for outbound prospecting.

Why consider a Cognism alternative?

While Cognism checks many of the boxes for a quality sales tool, even Cognism notes it’s not built as an all-in-one, end-to-end solution. 

It lacks native email automation and multichannel outreach features, so you’ll need to integrate additional tools to run campaigns, manage follow-ups, or personalize messages at scale.

Cognism excels in data, but for teams that want built-in engagement workflows or more automation, the limitations start to show.

Cost is another factor. Cognism is designed for larger sales teams and can be pricey for startups, solo sellers, and small and medium businesses looking for something leaner.

Here’s a closer look at some of the best alternatives to Cognism.

AiSDR

AiSDR is a sales and marketing platform that automates inbound and outbound sales outreach. As an independent SDR assistant, it handles time-intensive sales tasks, such as prospecting and lead research to engagement and follow-ups via email and LinkedIn. 

With over 323 AI-powered personalization insights, sales frameworks, and highly configurable sales personas, AiSDR messages are indistinguishable from messages by human sales teams. This ensures your messaging says on-time and on-target, with no generic or robotic messaging.

AiSDR also handles many of the background sales tasks, like warming up inboxes and setting up domains. You also get your own GTM engineer who will brainstorm and set up GTM plays for you.

G2 score: 4.7 (35 reviews)

Key features

• Intent and technographic prospecting: Identify leads showing clear high-intent purchase signals
• Data enrichment: Regularly update your existing prospect profiles for more relevant outreach, as well as inbound leads
• Website visitor tracking: Deanonymize website traffic and trigger outreach based on web behavior
• AI email writer: Generate highly researched, personalized emails in seconds
• Automated booking and follow-ups: Prevent pipeline leakage and keep conversations going until meetings are booked
• AI videos and memes: Create custom AI videos and memes to make your emails and LinkedIn messages even more memorable

Pros

• All-in-one solution to automate each sales pipeline stage, from prospecting to demo
• All contact data is triple-checked to keep data current and prevent bounces
• Integrations with Gmail, Outlook, HubSpot, and Calendly
• Custom AI configuration for each client
• 24/7 customer support and dedicated GTM engineer
• Cold call script generator

Cons

• No Salesforce integration
• No AI-powered calls
• Some users report that manual reply and CCing could be integrated better

Why it’s a great alternative to Cognism

AiSDR goes beyond just providing contact data.

AiSDR is built to help you run your entire outreach process from start to finish. While Cognism is strong in B2B phone data, AiSDR adds email writing, lead enrichment, campaign automation, configurable sales personas, LinkedIn outreach and post targeting, and website visitor tracking all in one platform. 

It uses real-time intent signals to trigger outreach so that leads receive the right message at the right time, when their appetite for a solution is at its greatest. Plus, AiSDR also comes with unlimited seats and discounts for higher email volumes, which allows it to scale with you. 

Pricing: Starts from $900 per month for 1,000 emails with unlimited seats and all features unlocked

Kaspr

Even though Kaspr belongs to the Cognism family (meaning Cognism actually owns it), these two solutions are different. Kaspr is a sales prospecting tool that provides more than 500 million verified email addresses and phone numbers from 150+ sources. 

You can also use its LinkedIn Chrome extension to access data from your prospects’ profiles on LinkedIn.

G2 score: 4.4 (822 reviews)

Key features

• Database with 500+ million contacts: Access data from more than 150 sources
• LinkedIn Chrome extension: Extract and organize prospect data directly from LinkedIn
• CSV lead list enrichment: Fill the gaps in your existing contact lists

Pros

• Integration with leading CRMs like HubSpot, Salesforce, and Pipedrive
• A free version is available 

Cons

• Provides access to European data only
• Lack of focus on buying signals
• No lead-nurturing functionality

Why it’s a great alternative to Cognism

This Cognism alternative is a simpler sales prospecting tool, which can actually be its strength if you don’t need the complexity or price tag of Cognism. While Kaspr and Cognism share databases, Kaspr positions itself as a better choice for SMBs and individual salespeople.

Kaspr has a free version, and its paid plans are modestly priced based on consumption with add-ons. So, if you have a small sales team that’s active on LinkedIn, Kaspr is worth a shot. 

ZoomInfo

ZoomInfo is a go-to-market intelligence platform with a rich database perfect for sales, marketing, and revenue teams. 

ZoomInfo knows that high-quality data is the foundation of any strong GTM strategy. That’s why they introduced Copilot, an AI-driven assistant that identifies the most promising accounts and helps you sell faster. It analyzes thousands of data points and signals to create concise, actionable account summaries.

With Chorus, a conversation analysis platform powered by 14 technology patents, you can analyze your existing customer interactions and uncover what’s driving wins or losses in your deals. 

G2 score: 4.5 (8,695 reviews)

Key features

• Database with 260 million verified professional profiles and more than 135 million phone numbers: Identify decision-makers that match your ICP criteria
• Lead enrichment: Automatically update your existing prospect records with fresh and relevant data
• Copilot for lead qualification: Let AI precisely evaluate your prospects’ potential
• Chorus for conversation analysis: Analyze sales conversations and refine your approach 
• Website visitor tracking: Monitor which companies browse your website
• Data-powered website chat: Initiate discussions with website visitors based on what they’re looking for
• Web form optimization: Shorten the conversion path 

Pros

• Global data coverage
• Rich marketing capabilities

Cons

• Lack of pricing transparency: many factors affect the final price, but these aren’t specified upfront and may increase your total investment

Why it’s a great alternative to Cognism

Overall, ZoomInfo is a feature-rich platform that will suit a wide range of sales workflows. In particular, it offers numerous features for marketing teams. You can have these two departments work in tandem. Your sales reps can use ZoomInfo to capture leads, and the marketing team can jump in to run digital advertising within one ecosystem. 

Plus, unlike Cognism, ZoomInfo covers global data.

Lusha

Lusha is an AI sales intelligence platform with access to 150 million business profiles all over the world. The platform’s AI sorts through this data and pulls up only quality leads with a high buyer intent.

Just like AiSDR, Lusha is a complete sales solution with both prospecting and outreach capabilities, including AI-generated email sequences. With prospect activity alerts, whenever someone changes their role or adopts technology more compatible with your product, you can update your outreach on the go.

G2 score: 4.3 (1,492 reviews)

Key features

• Database with 45 million contacts in North America and 21 million contacts in Europe: Expand your contact lists with global lead data
• Filters for intent, company technologies, funding, job changes, and more: Discover organizations at the perfect moment in their buying journey  
• CRM data enrichment: Improve the quality of your existing customer base
• CSV & CRM export: Transfer prospect information seamlessly between platforms
• Personalized, automated email sequences: Launch custom email campaigns
• Chrome extension: Save contact information while researching online

Pros

• One-stop sales automation
• Global data coverage
• Solutions available for both small businesses and enterprises 
• A free version is available 

Cons

• CRM enrichment is only available in the custom package

Why it’s a great alternative to Cognism

Unlike Cognism, which provides European B2B data only, Lusha offers access to global data. So, this Cognism alternative will be a great choice if your ICP goes beyond Europe. And once you’ve got all the necessary data at your fingertips, you can use it to create highly personalized email sequences in the same environment. 

Seamless.AI

Seamless AI is an AI sales software and business leads platform that provides access to more than 1.8 billion email addresses, 414+ million phone numbers, and details on over 121 million companies worldwide. 

This solution will benefit those seeking end-to-end sales functionality. You can start with prospecting and find leads with buyer intent, enrich existing CRM or CSV data, and then use Pitch Intelligence to launch a targeted outreach. 

G2 score: 4.4 (4,937 reviews) 

Key features

• Database of over 1.8 billion email addresses: Rely on a vast database of verified emails
• Intent-based targeting: Connect with prospects at their moment of highest interest
• Data enrichment: Enrich your current lead lists with valuable information
• Pitch Intelligence to personalize your messaging: Rely on hundreds of data points to tailor your sales communication
• AI-powered copy: Run persuasive, conversion-focused outreach

Pros

• Complete sales automation platform
• Multiple integration capabilities (HubSpot, Salesforce, Microsoft Dynamics, and more)
• Robust AI email writer
• A free version is available

Cons

• Features like data enrichment and AI writer work as add-ons, which can increase the overall cost of the package

Why it’s a great alternative to Cognism

As with some other platforms mentioned above, the key strength of Seamless.AI is having all the sales functionality under one roof. You can search for leads, qualify them, and reach out to them with a personalized copy written in several clicks. 

Breeze (Clearbit)

Breeze (formerly Clearbit) is now fully integrated into the HubSpot ecosystem and not available as a standalone tool. 

Breeze is built around three core features: Data Enrichment, Buyer Intent, and Form Shortening. Add the robust HubSpot functionality to the mix, and you get another all-in-one platform for all your sales activities. Other features include an AI email writer, SMS marketing, an AI blog writer, and predictive sales reporting.

G2 score (HubSpot Sales Hub): 4.4 (12,270 reviews)

Key features

• More than 200 million buyer and company profiles: Tap into a database with quality, verified data
• Intent-based targeting: Focus on companies showing interest in solutions like yours
• Visitor deanonymizer: See which companies are checking out your website 
• Lead scoring: Automatically rank your prospects based on how well they match your ideal customer profile
• Data enrichment with 40+ attributes: Enhance your contact records with critical details about each company and decision-maker
• Form shortening: Get more leads by asking for less information 

Pros

• Robust tandem of Clearbit’s rich database and HubSpot functionality 
• Broad capabilities for sales and marketing

Cons

• Bundled with other HubSpot functionality you might not need
• Multi-layer pricing structure lacks transparency

Why it’s a great alternative to Cognism

Breeze is an excellent Cognism alternative if you’re a HubSpot ecosystem admirer. While Cognism integrates with HubSpot, Breeze offers a native CRM experience. What’s more, you aren’t limited to lead generation capabilities only. Depending on the features your package covers, you can enjoy access to an automated email writer or a blog generator. 

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UpLead

UpLead is primarily a B2B database with more than 160 million prospects. So far, it’s the closest feature-wise competitor to Cognism (not counting Kaspr). If you only need prospecting capabilities without extra functionality, UpLead is a strong option to consider.

G2 score: 4.7 (786 reviews) 

Key features

• Database with 160+ million leads: Access a massive pool of potential customers
• Intent-based targeting: Reach out to your prospects at the perfect moment
• Bulk lookup: Verify multiple contacts at once
• Data enrichment: Enhance your existing leads with additional company details and accurate contact information 

Pros

• Covers over 200 countries
• Integrates with HubSpot, Salesforce, Mailshake, Reply, SalesLoft, and others
• A free trial is available
• Refunds for poor data and bounces 

Cons

• Tracks 16,000+ technology data points, compared to Cognism’s 20,000+
• No lead nurturing functionality

Why it’s a great alternative to Cognism

UpLead has a wider contact coverage (200+ countries), while Cognism is restricted to Europe. 

SalesIntel

SalesIntel is another close Cognism competitor, as it primarily focuses on prospecting. It processes more than three billion data points daily to deliver precise B2B data across key markets, including Europe, the US, Canada, and APAC.

SalesIntel also offers AdsIntel, a new feature that lets you capture the right leads with digital ads while using AI to optimize your ad spending. 

G2 score: 4.3 (402 reviews)

Key features

• B2B prospect database with data from multiple markets: Find qualified leads across various industries and regions
• Intent-based targeting: Get the full picture of your prospects
• Data enrichment: Optimize your existing leads with up-to-date details about both the company and individual decision-makers
• Website visitor intelligence: Identify the organizations browsing your web pages even when they don’t fill out forms

Pros

• Global data coverage
• Custom research services
• Rich integrations with HubSpot, Salesforce, Zoho, Marketo, and more
• AdsIntel helps you reach your ICP at the right time and place

Cons 

• Some users report a limited number of mobile phone contacts 
• No lead-nurturing functionality 

Why it’s a great alternative to Cognism

The key strength of SalesIntel, compared to Cognism, is offering B2B contact data from all over the world. Custom research is also an option if you have a specific request. 

RocketReach

RocketReach is primarily a phone and email finder, but it also offers outreach functionality, like an AI email writer and bulk sending. 

Its database covers 700 million profiles and 60 million companies sourced globally. Unlike many other solutions that partner with Bombora for intent data, RocketReach cooperates with Foundry, another leading intent data provider. Overall, this Cognism alternative captures 14 thousandsof  intent topics across 100+ markets worldwide and refreshes data every week.

G2 score: 4.5 (764 reviews)

Key features

• Database with access to 700 million profiles, 60 million companies, and 150 million phone numbers: Find a business contact you need in seconds
• Intent data prospecting: Connect with buyers actively researching solutions
• Data enrichment: Collect leads’ data that enables truly personalized conversations. 
• Lookalike audience search: Focus on leads most likely to convert
• AI writer: Craft compelling messages tailored to each recipient

Pros

• An all-in-one platform for data sourcing and email outreach
• Global data coverage
• Rich intent data sourced from Foundry 

Cons 

• Salesforce integration is only available in the higher-tier pricing plan
• Data can be inaccurate or outdated

Why it’s a great alternative to Cognism

RocketReach is a solid choice if you want accurate contact data without a high price tag. It helps you find emails, phone numbers, and social profiles for millions of professionals using a simple search. This makes it more affordable and easier to use for smaller teams or individuals compared to Cognism.

Apollo 

Apollo is an end-to-end AI sales platform that offers B2B contact data and multichannel outreach. Its database includes over 210 million contacts and 35 million companies. 

Beyond prospecting, Apollo helps you optimize multichannel outreach and engage prospects with compelling AI-written messages. 

Apollo also comes with a Call Assistant that records, transcribes, and analyzes your calls, so you can extract valuable info and make the most of every phone interaction. 

G2 score: 4.7 (8,406)

Key features

• B2B database with 210 million contacts and 35 million companies: Identify precisely matched prospects
• More than 65 search filters: Prioritize outreach to companies actively researching options like yours
• Web visitor tracking: Reveal opportunities behind anonymous website visits
• Lead prioritization: Rank leads according to their likelihood to become customers
• Data enrichment: Create comprehensive prospect profiles 
• AI writing assistant: Create messages that get responses

Pros

• Extensive sales capabilities
• Call recording and summaries 
• Meeting scheduler 
• A free version is available

Cons

• Call recording is only available on higher-tier plans
• Some users find Apollo’s interface less intuitive

Why it’s a great alternative to Cognism

Apollo has much wider sales capabilities than Cognism. And while Cognism focuses on delivering accurate mobile phone data, it can’t yet boast the Call Assistant feature Apollo provides. 

Saleshandy

Saleshandy is an AI-assisted prospecting and cold outreach platform that offers access to 700+ million contacts and 60+ million companies. This Cognism alternative allows you to extract an unlimited number of prospects and add them directly into your outreach sequences. 

Once you have the right leads to reach out to, what’s left is to prepare emails for each of the steps. Write an email template per step, and Saleshandy’s AI will create several options with variable tags and Spintax. 

G2 score: 4.6 (677 reviews)

Key features

• Database with 700+ million contacts and 60+ million companies: Connect with decision-makers who matter to your business
• LinkedIn email finder: Discover verified email addresses for professionals you find on LinkedIn
• Unified Inbox to manage all conversations from one place: Keep all your prospect communications in a single dashboard
• Tracking and analytics: See exactly what works in your outreach

Pros

• A comprehensive sales automation platform
• Broad integration capabilities (Salesforce, HubSpot, Pipedrive, Zoho, Zapier, TrulyInbox)
• A variety of pricing plans to satisfy a wide range of needs and budgets 
• A free trial is available 

Cons

• Email outreach may require more human intervention compared to other platforms
• The Email Infrastructure package comes as an add-on, which increases the overall price

Why it’s a great alternative to Cognism

Saleshandy lets you find high-quality prospects and nurture them without switching tabs. 

Its offerings are split into several packages, giving you flexibility based on your needs. If you only need a B2B lead database, you can purchase this plan on its own without having to pay for outreach extras. You can also decide whether you want just email data or both emails and phone numbers.

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