11 Best Alternatives to RocketReach: Features & Pricing

RocketReach can be a real time-saver for sales teams. It quickly finds and verifies prospect contact data so you don’t have to shoot in the dark. 

However, while it’s great at verifying contact details, it falls short at automating your entire sales workflow.

We’ve handpicked the top alternatives to RocketReach and described their features, pros, cons, and pricing so you can automate your sales playbook and get everything you need for prospecting in one tool.

What is RocketReach?

RocketReach is a sales lead intelligence platform with broad global coverage. It contains over 700 million profiles and 60 million companies across various industries, including healthcare, legal, finance, and technology. 

With its advanced search feature, you can narrow down a list of prospects and filter them by industry, revenue, education, and more. You can save your search settings so it will automatically add relevant leads to your contact database.

Here’s a look at additional RocketReach features.

• Insights: Personalize your outreach with real-time company and contact signals such as funding rounds, changes in executive leadership, and company news.
• AI-powered recommendations: Analyze your contact database and get recommendations on profiles similar to your existing audience
• Messages: Email the prospects you’ve found right within RocketReach without juggling different tools.
• Automation: Create automated workflows, send follow-ups, and track campaign analytics
• Email verification tool: RocketReach’s email verification algorithm uses SMTP checks and catch-all verification methods to make your emails end up in primary email folders.

RocketReach is a great tool for smart prospecting with a high-quality contact database and B2B intent data. But you can consider alternatives to RocketReach for sales with more advanced under-the-hood features for cold outreach.

Why consider alternatives to RocketReach?

While RocketReach is a great tool for contact research, it focuses more on contact discovery than on outreach or sales playbook automation. This means you have to switch between various tools to maintain a cohesive prospecting process, for example, for email sequencing and advanced automated outreach.

Additionally, some users complain that RocketReach occasionally provides irrelevant contact data. Also, you get a set number of search credits per month, which can quickly get burned as the tool consumes credits even when the contact data is incorrect.

But you’ve got options. Before we describe them in detail, here’s a quick list of top RocketReach alternatives for maximizing your cold outreach.

AiSDR

AiSDR is a sales and marketing platform for automating inbound and outbound sales outreach. 

It puts your prospecting on autopilot by finding relevant leads and setting up an omnichannel outreach and lead-nurturing process.

Based on a natural-language description of your ICP and value proposition, AiSDR’s AI-Powered Search finds filters and intent signals. This ensures that only relevant leads enter your pipeline. Moreover, it automatically adds the leads it finds to your campaigns.

G2 score: 4.7 (51 reviews)

Key features

• Lead targeting: Track leads who have just changed their job positions, raised funding, published a vacancy on LinkedIn, changed their tech stack, or were mentioned in the news. 
• Website visitor tracking: Send personalized outreach campaigns based on your prospect’s web behavior, content they view, and pages they engage with.
• AI-based email writer: Tell the AI tool how to write by setting preferences and feeding it examples of your emails.
• AI-generated videos and memes: Generate custom AI videos and memes to break the ice and make your emails more engaging.
• AI model selection: Pick whichever LLM best suits your outreach goals. You can choose between GPT-4o, OpenAI o1, GPT-4.1, Claude 3.7, and Claude 3.5 Sonnet.

Pros

• Automates the entire cold outreach process from prospecting to arranging demo meetings
• Warms up email inboxes
• Builds hyperpersonalized outbound outreach from the ground up
• Automates lead generation
• Provides detailed campaign performance analytics
• Integrates with Gmail, Outlook, HubSpot, and Calendly
• Offers 24/7 customer support and a dedicated GTM engineer

Cons

• No Salesforce integration
• No AI-powered calls

Why it’s a great alternative to RocketReach

AiSDR goes beyond just researching contact data. It’s an independent AI sales assistant that automates the whole sales process. It can book meetings, send follow-up emails, and handle objections, so sales reps can focus more on selling. 

Pricing: $900 per month for 1,000 emails with unlimited seats 

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ZoomInfo

ZoomInfo is a go-to-market intelligence platform for sales and marketing teams. One of its key differentiators is that it helps you prioritize high-potential markets by combining foundational data and buying signals.

G2 score: 4.5 (8K+ reviews)

Key features

• Intent data: Track leads’ web behavior, like content engagement, to identify leads with high buying intent.
• Sales engagement: Combine GTM data with real-time intent signals to create a detailed portrait of your target buyers. 
• Contact & company database: Make use of over 70 million direct dial phone numbers and over 174 million verified emails. Verify millions of company profiles every day to connect with your potential customers.

Pros

• Provides highly accurate data and updates it regularly
• Prioritizes warm leads over cold outreach based on intent signals
• Supplies GTM data

Cons

• Can be costly for small sales teams
• Annual contracts only

Why it’s a great alternative to RocketReach

While RocketReach is great for quick, individual contact lookups, ZoomInfo offers a complete go-to-market intelligence platform. It scales your CRM tool with contacts that match your ICP and combines data, targeting, and outreach tools to run intent-based campaigns.

Pricing: Starts at $15,000 per year

Breeze

HubSpot’s Breeze is an AI-powered data enrichment tool that rounds out your CRM contact data with additional information, such as buying intent, company data, and lead scoring.

G2 score: 4.4/5 (626 reviews)

Key features

• Real-time data enrichment: Automatically add relevant data to CRM contacts and update it in real-time.
• Buyer intent tracking: Track website visitor behavior (e.g., high‑value page visits) to identify high‑intent accounts.
• Form and conversion optimization: Auto-fill and reduce form fields on your website to improve conversion rates while still collecting valuable data

Pros

• HubSpot CRM integration
• Real-time data enrichment
• Intent data
• Form shortening 

Cons

• Credit-based pricing (1 credit equals 1 enriched CRM record inside of HubSpot)
• Integrates only with HubSpot

Why it’s a great alternative to RocketReach

Breeze focuses on data enrichment for your CRM tool, not just finding leads. Unlike RocketReach’s individual contact search, Breeze supplements existing CRM records in real-time. It works great for teams that prioritize warm leads, personalization, and data accuracy over acquiring contacts in bulk.

Pricing: €45/month per 5,000 credits

Cognism

Cognism is a sales intelligence platform that provides accurate contact information with an 87% accuracy rate and over 70 million verified mobile phone numbers. It works better for smaller teams, since it has a seat-based pricing system.

G2 score: 4.6/5 (953 reviews)

Key features

• Advanced sales intelligence: Combine contact data, account data (such as industry, size, location), and event data (hiring, buying intent, funding) under one hood
• Intent data: Partner with Bombora, a leader in B2B intent data, to find accounts searching for solutions like yours
• Global database with deep filters and CRM integrations: Get contacts and companies across various countries and industries, and push them directly to your CRM

Pros

• Global coverage of contacts
• Unrestricted views with all pricing packages
• Integrates with CRM and sales engagement tools
• Real-time CRM record enrichment with relevant lead data

Cons

• Some contacts may have outdated information
• Limited for niche industries 
• Can be costly for small businesses

Why it’s a great alternative to RocketReach

Cognism is one of the best alternatives to RocketReach, as RocketReach focuses primarily on emails, while Cognism provides phone-verified mobile numbers, validated by their team. Additionally, Cognism provides more intent data topics (14K) compared to RocketReach (7K), to give you more opportunities for targeted, intent-based outreach.

Pricing: $1,500

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UpLead

Similar to RocketReach, UpLead is a B2B lead generation and contact enrichment platform that helps you maintain clean CRM records and regularly update them with fresh contact information. One of its key features for prospecting is sales intelligence, which allows you to prequalify leads by uploading a list of company URLs and retrieving over 50 data fields, including phone numbers.

G2 score: 4.7/5 (790 reviews)

Key features

• Advanced prospecting: Filter prospects by firmographics (e.g., size, revenue), technographics (with over 16,000 tech signals), job titles, location, industry, funding data, and hiring events
• Intent data: Verify intent data directly from Bombora’s sources.

Pros

• Real-time email verification with high data accuracy (95-97%) with no charge for inaccurate data
• Lead segmentation
• Cost-efficient compared to enterprise tools like ZoomInfo
• Automatically updates contacts when it finds new data
• Chrome extension for LinkedIn prospecting

Cons

• No lead nurturing

Why it’s a great alternative to RocketReach

Uplead offers more advanced features than RocketReach, like intent data and technographics. Choose Uplead if you need robust lead segmentation and filtering.

Pricing: Starts at $99 per month

Adapt

Adapt is a global B2B sales acceleration platform. One of its advantages is access to niche target sectors, such as vertical SaaS. It offers advanced filtering, intent signals, and user tracking to help you prospect with precision.

G2 score: 4.6 (2K+ reviews)

Key features

• Advanced filtering and list building: Search prospects using filters like job title, department, revenue, location, tech stack, and even VC funding.
• Data enrichment: Power your contact data with over 50 data attributes such as company phone number, contact’s department, revenue, employee count, and industry.

Pros

• Integrates APIs
• Real-time data enrichment
• Simple and transparent pricing
• Targets your ICP

Cons

• Number of credits is less than what competitors offer

Why it’s a great alternative to RocketReach

Adapt can be a great alternative to RocketReach for founders and sales teams, as it offers more tech-focused prospecting, while RocketReach targets various industries.

Pricing: Starts at $49 per month

Hunter

Hunter is a B2B email outreach and lead generation tool that scrapes web data to enrich your database with relevant leads. With Hunter, you can find, verify, and contact prospects without switching between various tools.

G2 score: 4.4 (500 reviews)

Key features

• Email finder and domain search: Identify leads based on your ICP and quickly find verified contact data.
• Campaign builder and outreach automation: Create personalized cold email sequences with follow-ups, schedule them, and track email opens.
• Native integrations: Integrate Hunter with your favorite apps, including CRM tools, email service providers, spreadsheets apps, and automation tools like Zapier to build your own sales workflow

Pros

• Verified leads with low bounce rates
• Unlimited seats
• Saves ICP search criteria

Cons

• No mobile number coverage
• Lacks advanced outreach tools such as email warm-up, A/B testing, and sequencing

Why it’s a great alternative to RocketReach

Hunter includes built-in sequencing tools that RocketReach lacks. It automates prospecting, from finding and verifying contact data to launching and personalizing your campaigns.

Pricing: $49 per month

Lusha

Lusha is an AI sales intelligence platform that gives you access to over 150 million business profiles that match your ICP. The platform helps you discover companies and prospects based on advanced search filters and behavioral signals that indicate buyer intent. 

G2 score: 4.3 (1K reviews)

Key features

• Advanced prospecting: Search across industries, job titles, funding rounds, tech stack, intent topics, and more.
• Data enrichment: Automate workflows using information from Lusha’s database to enrich missing data in your Salesforce CRM tool.
• Email sequences: Generate email sequences and automatically add leads to your email campaigns.

Pros

• Provides phone numbers and emails of decision-makers in your industry
• Data flows directly from Lusha to your CRM tool
• Customizable for global enterprises
• Global prospect search

Cons

• CRM enrichment feature depends on the pricing plan
• Inconsistent data accuracy for niche markets

Why it’s a great alternative to RocketReach

Lusha offers list building, a Chrome extension for lead discovery, email sequencing, and data enrichment. If you’re looking for a single, integrated platform that combines lead discovery, verification, and outreach, Lusha is a great alternative to RocketReach.

Pricing: Starts at $14.95 per month

Kaspr

Kaspr is an all-in-one B2B prospecting platform with access to over 500 million contacts worldwide. It also has a Chrome extension to help you get contact data directly from a prospect’s LinkedIn profile.

G2 score: 4.4/5 (800 reviews)

Key features

• Lead management and automation: Enrich your CRM tool with lead data from the Kaspr database and automatically send info from its LinkedIn extension to your current tools.
• Lead data enrichment: Upload a CSV file that lists your leads, and Kaspr will enrich the list with emails and phone numbers from its database

Pros

• LinkedIn integration
• Native integrations with industry-leading CRM tools

Cons

• Limited filters for advanced prospecting
• Focuses mainly on contact extraction and lead management, with no lead engagement features

Why it’s a great alternative to RocketReach

Kaspr’s Chrome extension allows quick extraction of contact details directly from LinkedIn, making it more efficient than RocketReach for LinkedIn-based prospecting.

Pricing: Starts at €45 per month

Lead411

Lead411 is a B2B sales intelligence platform that provides verified contact information, company insights, and buyer intent data to help sales and marketing teams engage with high-quality leads. The platform offers a range of features, including direct dial phone numbers (that bypass the operator), verified emails, and CRM integrations.

G2 score: 4.5 (460 reviews)

Key features

• Buyer intent data: Identify companies actively researching topics related to your products or services via Bombora integration
• Custom triggers and lead scoring: Set up custom triggers based on specific criteria that indicate that a company is ready to purchase (for example, funding rounds, product launches, intent data). Also, the platform provides lead scoring to prioritize high-value prospects.

Pros

• Chrome extension
• Lead scoring
• Advanced search filters
• CRM data enrichment
• Accurate mobile direct dials verified via multiple sources

Cons

• Steep learning curve
• The user interface seems clumsy

Why it’s a great alternative to RocketReach

In contrast to RocketReach, Lead411 includes more accurate mobile direct dials.

Pricing: Starts at $99 per user per month

Seamless.ai

Seamless.ai is a sales software platform that provides over 1.3 billion validated business contacts at 121 million companies worldwide. It has over 100 search filters, so you can cherry-pick only those prospects that match your ICP.

G2 score: 4.4/5 (500 reviews)

Key features

• Prospector: Find accurate B2B data using over 100 filters, such as name, job title, role, and industry.
• Pitch intelligence: Personalize outreach emails based on prospects’ online behavior, social media content, industry news, pain points, and more.
• Chrome extension: Find emails, phone numbers, and sales insights for any B2B professional anywhere on the web.

Pros

• Buyer intent data
• CRM data enrichment
• AI writing tool

Cons

• Data is sometimes inaccurate
• Complex user interface

Why it’s a great alternative to RocketReach

Seamless.ai offers more tools that simplify lead prospecting, including an AI writing tool with pitch intelligence and autopilot for list-building.

Pricing: Starts at $39 per user per month