5 Ways AiSDR Helps SDRs Power Your Outbound Sales Campaigns

An outbound sales campaign involves reaching out to prospects who may be hearing from your brand for the first time. You’re coming in cold, making you less likely to receive a warm response.

This alone makes a top-of-the-funnel sales strategy tough. But throw in all the repetitive work it involves — from qualifying leads to sending follow-up emails and finally booking meetings — and before you know it, the team you hired to connect with and nurture your leads is drowning in routine work and spreadsheets. And failing to meet quota.

Fortunately, AI is here to save the day.

In this article, we’ll discuss how AiSDR and other AI sales tools can help automate and scale your outbound sales processes. If this has you psyched, we’ll also be covering how AI can ramp up inbound sales.

For now, let’s explore how AiSDR helps bring your leads in from the cold.

The evolving role of AI in sales development

AI can now handle some of the more time-consuming responsibilities of SDRs, which include prospecting and pushing leads down the sales funnel. Imagine uploading a spreadsheet of leads and instantly getting a list of which ones fit your profile. Or if you could draw on all your previous outreach and see what’s worked to create a stellar nurturing campaign… in seconds.

AiSDR is one of the great options for handling outbound tasks and fixing broken outbound. It can qualify leads, send out email sequences, and automate lead scoring, content generation, and lead nurturing. It also leverages generative AI to analyze prospects and create conversational email chains. 

The result? With AI taking over this repetitive work, SDRs no longer have to be up to their neck in spreadsheets, cold emails, and follow-up correspondence. Instead, thanks to the assistance of AI, they can focus more on what you hired them for in the first place: providing a human touch in value-added services and building client relationships. 

Here are five ways AiSDR empowers SDRs in their outbound sales efforts. 

Improving lead qualification and segmentation

AiSDR can pore over your leads and identify those more likely to turn into paying customers. 

Getting started is as easy as uploading a spreadsheet or connecting your ZoomInfo account and setting your ideal customer profile. Then, the tool analyzes and filters customer profiles and behavior patterns. It also groups similar profiles into segments you can easily reach with bespoke messaging. 

Thanks to its ability to analyze large amounts of data at lightning speed, AI can save significant time for your busy sales team. 

Personalizing outreach at scale

83% of customers don’t mind sharing some of their data if it means they get a personalized experience. Unsurprisingly, the global revenue of personalized customer experience software and services is expected to grow from $7.6 billion in 2021 to $11.6 billion in 2026. 

Savvy salespeople need to keep up with the trend. Fortunately, sending personalized emails no longer has to eat up hours of your team’s time. 

With AI segmenting emails and personalizing content, SDRs can now send non-generic emails in bulk. AiSDR tailors email content and responses based on a multitude of criteria, including the recipient’s job title, pain points, company size, and industry.

Supporting lead engagement and follow-up

AiSDR can help segment your leads and send out bulk personalized emails. But the buck doesn’t stop there. 

After all, reaching all these new contacts means even more follow-up emails. ZoomInfo puts things into perspective with the following sample figures (note that this is just an example, and real-life numbers can be even more staggering):

Let’s say you assign a daily quota of 45 new contacts to each SDR. That sounds doable since it only amounts to approximately 1,000 contacts each month.

But it’s never that simple. 

After all, each contact corresponds to a new sequence. This means the number of required emails increases exponentially. 

By the end of the month, each SDR would have made 270 follow-up emails in a day. That’s not to mention the follow-up calls that are often included in a sequence. 

This is why AiSDR’s email sequence automation makes such an impact. You can configure your AI-powered SDR to send out a certain number of follow-up messages at specific intervals—all tailored to your needs.  

As a result, no leads fall through the gap. And you can make it happen without driving any of your human SDRs to exhaustion. 

Dynamic content generation

The needs of your prospects change as they move down the sales funnel, and your content must keep up. Brands that leverage dynamic content in their emails are seeing an ROI of 42:1.

Here’s an example of what your sequences may look like:

Stage 1: Prospecting and initial outreach

• Cold Emails
• LinkedIn Messages
• Social Media Posts

Stage 2: Engagement and qualification

• Cold Calls Scripts
• Follow-Up Emails
• Video Messages
• Content Sharing

Stage 3: Building interest and trust

• Case Studies and Success Stories
• Educational Resources
• Event Invitations
• Personalized Video Demos

Stage 4: Nurturing and closing

• Customized Proposals
• Drip Campaigns
• Feedback Surveys

Although you’re sending messages in bulk, you still need to make them resonate with individual recipients. Luckily, AiSDR can automate dynamic content, which changes depending on who the recipient is.

Streamlining lead prioritization

To properly score your leads, you must set well-defined criteria based on demographics, company size, job title, and engagement level. It’s a mammoth task that involves huge amounts of data. 

It’s also what makes AI so great at lead prioritization. AiSDR is like your best team of SDRs working 24/7 on this one task: analyzing lead data and assigning a score that describes their likelihood to convert.

Fire up your outbound sales campaign 

With AI-powered sales automation, you can supercharge your outbound campaigns without bogging down your SDRs with routine tasks. 

Your sales team can rely on AiSDR to score leads, segment your prospects, generate personalized content, and automate follow-up sequences. Because this AI sales tool does everything at scale, you’ll reach more qualified leads and see bigger results.  

Instead of spending all their time on countless emails and calls, your SDRs can devote more effort to building connections and nurturing leads until they’re truly ripe for your closers. Before you know it, your sales team will be hitting quota and increasing your revenue. 

AI-powered sales enablement can speed up the rate of leads flowing down your funnel. Failing to embrace the fast-evolving technology will have you falling behind your competitors. 

AiSDR is one sales frontier worth exploring. Stay ahead of the game and book a demo today!

FAQ

What is an outbound sales campaign?

Outbound sales is the strategy of reaching out to prospects to directly establish contact. It may involve cold emailing or calling people from a list of leads.

How does outbound sales differ from inbound sales?

Outbound sales is about approaching prospects who have yet to express interest in your product offering. Inbound sales involve leads who have made initial contact with your brand.

What is the role of outbound in sales development? 

Instead of waiting for prospects to approach your business, the outbound sales team is responsible for reaching out and informing prospects of your product offerings. This sales strategy is particularly effective for reaching customers who may not even be aware that your brand exists and that they need or could use your products or services. 

What are some common tactics in outbound sales?

The outbound sales process involves the following common tactics:

• Personalizing
• Multi-channel outreach
• Developing sales scripts
• Improving sales collateral
• SDR training
• Shortening follow-up times
• Scaling with AI

The right AI tool can automate many of these things.