Best AI SDR Apps That Don’t Stop at Email Drafts
Take a closer look at some of the top AI SDRs that go beyond drafting emails
How much does your SDR do?
Probably more than just drafting emails. So why should your AI SDR stop there?
The best AI SDR apps don’t just write messages. They research leads, automate follow-ups, and even help with scheduling.
We’ll be taking a closer look at the top AI SDRs that go beyond email writing.
What does an end-to-end AI SDR do?
Most AI SDRs fall into 1 of 2 camps: copilots and autopilots.
AI SDR copilots like OneShot require a human behind the trigger who’s able to draft, rewrite, and send emails while autopilots can handle this independently.
Some solutions like AiSDR are even capable of switching between autopilot and copilot based on what the user wants.
Here’s a breakdown of sales tasks that the best AI SDR apps are capable of.
Automated lead prospecting and research
AI SDR apps manage the heavy lifting by finding and researching deeper into leads that match your ideal customer profile. It acts as a research assistant working 24/7 to pull in the best prospects who have an appetite for a solution like yours.
This involves scouring databases, monitoring signals on social media, and tracking new vacancies and hires. By taking over these time-intensive tasks, your team wins back more time to engage prospects.
Auto-personalized outreach across multiple channels
AI SDRs send personalized messages tailored to each prospect through email, social media, and other sales channels.
This means no cookie-cutter emails – only messages that actually get noticed.
Multi-channel engagement allows you to connect with prospects where they’re most active, and AI-powered personalization ensures your outreach doesn’t sound stiff or forced.
Follow-up sequences and responses
AI SDRs manage follow-ups automatically so that no lead is left hanging.
With AI handling follow-ups and simple questions, your team can focus on higher-value conversations with leads who are farther down the sales funnel.
Multimedia content (videos, memes, calls, overviews)
Need to spice up your outreach?
AI SDR apps generate and send AI videos, memes, or other pattern interrupts to make your messages stand out and feel more personal. Some can even create personalized scripts for cold calls that sales teams can use as talking points or running the full conversation on the phone.
CRM data management
It syncs seamlessly with your CRM, updating lead info and tracking interactions, so you’re never stuck with messy data or manual entry.
Even better, AI SDRs can fill in missing details and keep your lead data updated and synced across sales tools, saving your team time while delivering a complete, accurate view of your pipeline.
Top 11 AI SDR apps that go beyond drafting emails
If you’re ready to level up your sales game and ditch the manual grind, check out these 11 AI SDR apps that do much more than just write emails.
AiSDR
AiSDR is an AI-powered sales development platform that’s laser-focused on securing the highest conversion rate in the fewest number of emails by finding and researching prospects that are most likely to buy. AiSDR then creates hyper-relevant messages via email, text, and LinkedIn that engage leads at the right time.
In addition to automating inbound and outbound messaging, AiSDR enriches lead data, carries out high-impact GTM plays, and watches for revenue-driving social signals on LinkedIn.
G2 score: 4.7/5
Key features
- AI-powered lead qualification: Automatically scores and prioritizes leads for SDRs
- Multi-channel outreach: Email, calls, and SMS engagement from one platform
- Automated meeting booking: Integrates with calendars to schedule meetings automatically
- Customizable outreach cadences: Creates personalized workflows for each prospect
- Real-time sales insights: Tracks prospect engagement and suggests next best actions
- Data enrichment: Enriches prospect data to provide full profiles for outreach
Use case examples
- Market expansion: Explore new markets, leaving AI to experiment and find messaging and sales approaches that work for specific locations or audience segments
- Sales pipeline management: Use automated lead nurturing and calendar scheduling to keep a steady stream of prospects flowing through the pipeline and booking meetings
- GTM playbook: Automate your GTM strategy by targeting demo page visits, pricing page visits, closed-lost reactivation, and other tactics.
Pros
- Comprehensive multi-channel outreach
- Strong AI capabilities for lead scoring and prioritizing
- 24/7 GTM engineering and customer support
Cons
- May require onboarding support for teams unfamiliar with AI-powered tools
- Beginners might struggle with customizing workflows early on
Pricing: AiSDR starts at $900 per month for 1,000 emails with discounts available for higher email volumes.
Gong.io
Gong.io is a revenue intelligence platform that helps sales teams close more deals with less guesswork. It listens to your calls, emails, and meetings, and then provides smart insights to win more deals. Gong also shows what works, what does not, and how to improve your conversations.
G2 score: 4.8/5
Key features
- AI-powered call analysis: Provides insights on call performance and coaching opportunities
- Pipeline analysis: Helps understand pipeline health
- Deal intelligence: Tracks deal risks and opportunities
Use case examples
- Deal risk tracking: Identify deals at risk of stalling with AI-driven deal tracking
- Sales coaching: Use AI insights from call analysis to coach sales reps
Pros
- Unmatched call analysis and conversation intelligence
- Pipeline visibility to prioritize deals
Cons
- No direct outreach tools (like email or call sequences)
- Expensive for smaller teams
Pricing: You’ll need to contact Gong for a customized pricing proposal.
Apollo.io
Apollo.io is your all-in-one tool for finding leads, connecting with prospects, and closing deals faster. With a huge database of contacts and several search filters, you can quickly find the right people to reach out to. Apollo.io’s automated outreach tools can send personalized messages at scale, allowing you to spend less time searching and more time selling.
G2 score: 4.7/5
Key features
- Lead database and enrichment: Provides access to millions of verified contacts with rich data
- Multi-channel outreach: Streamlines emails, calls, and social engagement
- Automated sales sequences: Schedules sequences of outreach activities
- Built-in dialer: Contacts leads directly from the platform
Use case examples
- Lead sourcing: Instantly identify potential leads and enrich them with verified contact information
- Sequence automation: Automate touchpoints across email, calls, and LinkedIn messaging
Pros
- Large contact database with verified leads
- Comprehensive multi-channel outreach
- Built-in dialer for time saving
Cons
- Contact enrichment can be inaccurate at times
- User interface could be more intuitive
Pricing: Apollo.io plans start at $49 per month.
Reply.io
Reply.io automates emails, follow-ups, and tasks, so you can spend less time on admin and more time building relationships. It’s also good at keeping messages personal and compelling.
G2 score: 4.6/5
Key features
- Email, call, and LinkedIn automation: Reaches prospects through multiple channels
- AI-powered email personalization: Personalizes email content with AI suggestions
- Automated follow-up sequences: Ensures timely follow-ups through email, calls, and LinkedIn
Use case examples
- Multi-channel outreach: Contact prospects via email, LinkedIn, and phone from a single platform
- AI-enhanced personalization: Use AI to generate personalized email content
Pros
- Multi-channel automation for more efficient outreach
- AI-driven personalization to improve response rates
Cons
- Customer support can be slow at times
- Occasional lags in email sending speed
Pricing: Reply’s AI SDR plan starts at $259 per month.
VanillaSoft
VanillaSoft provides tools for lead management, automated dialing, and email outreach. It’s exactly what your sales teams need to stay organized, streamline the sales process, and connect with leads faster and more efficiently.
G2 score: 4.6/5
Key features
- Queue-based lead routing: Automatically routes leads to reps for optimal efficiency
- Integrated VoIP and SMS: Allows agents to make calls and send texts directly from the platform
- Real-time performance tracking: Enables monitoring of sales performance and KPIs
Use case examples
- Lead prioritization: Automatically route high-priority leads to the most qualified reps
- Sales activity management: Track and analyze reps’ activity in real-time to identify performance trends
Pros
- Streamlined lead distribution to increase efficiency
- Multi-channel engagement with VoIP and SMS
- Easy-to-use performance tracking dashboard
Cons
- Limited customization for automated workflows
- Reporting features could be more advanced
Pricing: VanillaSoft starts at $110 per month.
Cognism
Cognism is a smart tool that helps sales teams find and connect with the right people. It uses AI and accurate data to discover new leads and reach out with personalized messages. It also ensures compliance with data privacy regulations like GDPR and CCPA.
G2 score: 4.6/5
Key features
- AI-driven prospecting: Identifies and scores the most relevant leads based on historical data and behavior
- Multi-channel outreach: Engages prospects via email, calls, and social media
- Data enrichment: Updates lead profiles with verified contact information and intent data.
- Automated sequencing: Customizes and automates outreach sequences for targeted campaigns
Use case examples
- Targeted lead generation: Find the most relevant leads using AI-driven insights and rich data
- Campaign automation: Automate and optimize outreach sequences for better lead conversion
Pros
- High-quality data for prospecting and lead enrichment
- Multi-channel outreach capabilities
- AI-based personalization for higher conversion rates
Cons
- Some users report slow updates in data enrichment
- The platform has a steep learning curve for beginners
Pricing: You’ll need to contact Cognism for specific pricing information.
Groove
Groove by Clari helps teams cut through the noise with tools that automate time-consuming tasks like email follow-ups, meeting scheduling, data entry, and activity logging. By streamlining these repetitive tasks, Groove enables your team to move leads through the funnel faster with powerful automation and personalized outreach. Real-time insights and analytics let you tweak your strategy for maximum impact.
G2 score: 4.6/5
Key features
- Workflow automation: Automates repetitive tasks like follow-up emails and task assignments
- Real-time analytics: Provides insights into sales performance, engagement rates, and campaign effectiveness
- AI-driven personalization: Offers personalized email and outreach content suggestions based on lead behavior and preferences
- Integration with CRMs: Syncs with Salesforce, HubSpot, and other CRMs to keep data up-to-date
Use case examples
- Sales sequence automation: Automatically send emails, calls, and LinkedIn messages according to a pre-set cadence
- AI-driven insights: Use performance analytics to refine outreach strategies and boost engagement
Pros
- Multi-channel outreach for SDR efficiency
- Easy-to-use platform with a strong CRM integration
- Real-time analytics for data-driven decision-making
Cons
- May be overwhelming for smaller teams without a dedicated sales ops function
- Some users report that customization options could be more intuitive
Prising: You’ll need to contact Clari for pricing information on their Groove plans.
ZoomInfo
ZoomInfo is what many sales and marketing teams turn to find accurate contact information, discover new leads, and drive growth. It provides access to a vast database of businesses and professionals, allowing you to easily identify prospects and contact them with targeted outreach. With tools for data enrichment, lead scoring, and market intelligence, ZoomInfo helps make smarter decisions and close deals faster.
G2 score: 4.5/5
Key features
- AI-powered lead enrichment: Automatically enriches lead data with accurate and updated contact details
- Intent data: Analyzes signals of buyer intent to help prioritize leads
- Multi-channel engagement: Allows outreach via email, phone, and social platforms
- CRM integration: Easily integrates with CRMs like Salesforce for a seamless workflow
Use case examples
- Lead discovery: Identify high-quality prospects using AI-powered data insights
- Intent-based prioritization: Engage leads showing strong signs of interest or intent to buy
Pros
- Comprehensive lead data and contact enrichment
- Strong integration with CRMs and sales tools
- Robust AI for prioritizing the best leads
Cons
- Can be expensive for smaller teams
- Some users report occasional inaccuracies in data
Pricing: You’ll need to contact ZoomInfo directly for pricing information.
Salesloft
Salesloft helps teams work smarter by streamlining workflow, automating repetitive tasks, and providing tools to connect with prospects more effectively. With features like email cadences, call tracking, and deal insights, this AI tool makes it easier to build relationships, close more deals, and hit revenue goals.
G2 score: 4.5/5
Key features
- Call and SMS integration: Connects with prospects using calls and text messages
- Real-time conversation intelligence: Analyzes call conversations for actionable insights
- Personalized cadence management: Enables customizable workflows for outreach via email, phone, and social media
- Sales pipeline visibility: Provides insights into the pipeline health
Use case examples
- Real-time coaching: Sales managers can review calls in real time and offer live feedback
- Customized cadences: Sales teams can create outreach sequences that combine calls, texts, and emails
Pros
- Excellent integration with CRM platforms like Salesforce
- AI-driven call coaching and insights
- Flexible and customizable cadences
Cons
- Can be pricey for smaller teams
- Occasional delays in call analytics
Pricing: You’ll need to contact Salesloft for pricing information.
HubSpot Sales Hub
HubSpot Sales Hub is an all-in-one sales toolkit designed to help sales teams close more deals faster. It automates tasks like email tracking, meeting scheduling, and pipeline management. The tool integrates seamlessly with HubSpot’s CRM and offers advanced reporting features, streamlining sales workflow and improving outreach productivity.
G2 score: 4.4/5
Key features
- Lead scoring: Automatically scores and prioritizes leads based on their interactions with your content and previous behavior
- Email tracking and automation: Tracks prospect interactions with emails and automates follow-up sequences
- Meeting scheduling: Syncs with calendars to automatically schedule meetings based on mutual availability
- Sales pipeline management: Provides detailed views of pipeline health and deal progress
Use case examples
- Lead nurturing: Automatically follow up with leads based on their engagement, increasing the chances of conversion
- Pipeline management: Use real-time reporting to identify which deals need attention and which are most likely to close
Pros
- Strong integration with HubSpot CRM
- Intuitive user interface
- Comprehensive sales reporting and analytics
Cons
- Small teams or businesses might find the cost too high
- Some advanced features may require additional customization
Pricing: HubSpot Sales Hub pricing starts at $15 per month.
Outreach
A smart assistant for sales teams, Outreach takes care of repetitive tasks like lead generation and email writing so that you can focus on building relationships and closing deals. With features like Smart Deal Assist and Smart Email Assist, it offers personalized suggestions and data-driven insights to help you make better decisions.
G2 score: 4.3/5
Key features
- Multi-channel engagement: Engages prospects via email, calls, LinkedIn, and text
- Advanced sales analytics: Provides insights into sales performance and engagement metrics
- AI-powered task prioritization: Automatically suggests which prospects to prioritize
- A/B testing for messaging: Tests multiple versions of messages to identify the most effective ones
- Automated follow-ups: Triggers follow-ups based on prospect actions
- Call recording and analysis: AI-driven analysis of call conversations for feedback and improvement
Use case examples
- Multi-channel outreach: A sales team can automate outreach sequences that include emails, calls, and LinkedIn messages
- Task prioritization: Reps receive AI recommendations on which leads to contact first
Pros
- Excellent multi-channel outreach capabilities
- Intuitive UI with AI-driven recommendations
- Call analysis to help sales reps improve their pitch
Cons
- A steep learning curve for new users
- Higher pricing compared to alternatives
Pricing: You’ll need to contact Outreach for pricing information.
How to choose the right AI SDR app for your team
AI SDRs aren’t a cure-all solution that fixes broken outreach. You’ll need to scope out your options, then create a shortlist of AI SDRs that meet your budget and task needs.
Here are a few questions you should ask yourself when settling on which AI SDR to use.
What tasks do you want the AI SDR to handle?
The best AI SDRs can do everything from lead generation and research to follow-ups and CRM management. Make sure you know which tasks you want automated so you can pick the platform that fits those needs.
Does it integrate with your current tools and email provider?
A smooth workflow is key, so you’ll need an AI SDR that works well with your existing CRM, email system, and other sales tools. Look for one that syncs effortlessly so your team can hit the ground running.
Is the pricing within your budget?
AI tools for SDRs come with different price tags, so make sure the tool fits your budget.
Don’t just consider the upfront cost. You should factor in extra fees for additional features, support, or scaling up.
And importantly, don’t overlook possible overage costs.
What’s your end goal?
Ultimately, your decision should be driven by your goals. If you already have product-market fit, you’ll want an AI SDR that targets your current market to drive growth.
But what if you’re experimenting with new markets or testing different strategies?
Then, you’ll need an AI SDR to do that at a fraction of the cost, giving you the flexibility to try new things without heavy investment.
