How AiSDR uses AiSDR
Wins, misses, and the math
experiment tracker
Every write-up is a playbook you can run yourself
Go deeper where it matters to you
Frequently Asked Questions
What makes it onto the sheet? 
A test earns its spot when it changes one variable, runs matched ICPs in each arm, uses a primary metric we set before starting, and runs for at least four weeks. No cherry-picked windows. You can watch each one move from Planned to Running to Complete, and the write-up goes live once it’s done.
Do you publish the losing tests too?
Yes. The first post in the series is one: memes didn’t move reply rate, and per-lead conversion came out worse. We publish the losses the same way we publish the wins.
Can I run these tests on my own campaigns?
Yes. Every write-up lists the ICP, the sequence, the metric we watched, and what we’d change next time. It’s a method you can copy.
Whose campaigns do the results come from?
Two sources: our own campaigns, and real client campaigns run on AiSDR. Client results are anonymized. No names, no logos, no identifying details, just the setup and the numbers. If a client is happy to be named, we ask first.
Who runs these?
Our marketing team runs AiSDR’s own campaigns. Clients run theirs, sometimes with help from our GTM team.
How often do new experiments go live?
Whenever one finishes. We don’t rush them. Subscribe and the sheet updates the moment a new row turns Complete.
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