burger
Features

Every tool you need for AI sales outreach

Independent AI sales assistant

An extra pair of hands for your sales growth

Our best AI emails

Clients' favorite emails generated by AiSDR

AI for HubSpot sales

Make the best of your CRM data

End-to-end AI Sales Outreach

All your bases covered within one solution

AiSDR Website Illustrations | Growth icon 111
Case studies

See the real results from our clients

AiSDR Website Illustrations | Starts and lightning icon 1
Speak with our AI

Let AiSDR try and convince you to book a meeting with us

Explore Q2 2024 outreach benchmarks Grab my copy
<Back to blog

How to Cook Up Special Holiday B2B Emails for Thanksgiving

How to Cook Up Special Holiday B2B Emails for Thanksgiving
Nov 13, 2024
By:
Joshua Schiefelbein

Find out how to cook up Thanksgiving B2B emails

5m 8s reading time

Thanksgiving is more than just turkeys, touchdowns, and time with family. It’s a chance for you to strengthen your customer relationships, build loyalty, and get a fast boost to your annual revenue before the year’s end.

Writing a holiday email for Thanksgiving that feels fresh isn’t easy though.

To make life easier, here are some tactics to use when creating special Turkey Day messages 🦃

Keep Thanksgiving cliches at arm’s length

Your first and foremost priority is to eliminate generic Thanksgiving references and cliches from your B2B copywriting. They work for your Thanksgiving cards to family. Not to B2B clients.

Here are a few Thanksgiving phrases that are overused, overcooked, and best left unmade like that green bean casserole your family never finishes:

  • “Grateful for your business”
  • “Feast your eyes on our latest offers”
  • “Giving thanks for you”
  • “Stuffed with gratitude”

Fortunately, Thanksgiving isn’t stuffed (pun intended) with as many natural puns as Halloween or Christmas. This gives you plenty of your dictionary to work with.

At the same time, this means people have already seen the majority of the easy, go-to Thanksgiving references. 

Why else do you think Americans started calling Thanksgiving “Turkey Day”? After 200+ years of only calling it Thanksgiving, we were ready for something, anything just to spice up the season 🍃

And turkey happened to be the easiest answer at the time.

So instead of emphasizing thanks, gratitude, and food (especially turkey), try out new ways to weave Thanksgiving into your message. If you’re stuck, you can use ChatGPT to brainstorm Thanksgiving ideas, just like with Halloween.

You should also consider:

  • Does your audience even celebrate Thanksgiving?
    • Note: Canada has its own Thanksgiving, but it’s in October. Otherwise, Thanksgiving is a strictly US holiday, so it wouldn’t make much sense to send a Thanksgiving email to your leads in Germany or England.
  • Will they appreciate puns, wordplay, and Thanksgiving references?
  • Can you match Thanksgiving puns to visuals that feature your brand?
  • When, where, and how will you use wordplay?

Last but not least, don’t force yourself to write a Thanksgiving reference. There’s no point if it doesn’t add value.

More on the topic:
Creating Festive B2B Emails Without Sounding Tacky, Cheap, or Cringe 4 Questions to Ask Yourself to Avoid Nightmarish Personalization Tips & Tactics for Writing Holiday B2B Emails for Halloween 3 Easy Rules for Writing Good Sales Copy

Connect Thanksgiving with your business goals

When writing Thanksgiving-themed B2B emails, your mission is to keep your email focused on delivering value to your customers. Nothing stops you from using Thanksgiving as the reason for a touchpoint, but there must be some sort of value in it for customers.

Here are a few ideas of what you can do:

  • Ungate and share a certain resource like a Buyer’s Guide or a task checklist 
  • Provide free, limited access to one of your tools or features
  • Offer a partnership opportunity or referral bonus

You can explain to customers that because it’s Thanksgiving and you’re thankful for their business, you wanted to show your gratitude in a meaningful way. 

Leverage Black Friday deals for effective Thanksgiving emails

The simplest angle for any Thanksgiving email is a Black Friday deal. Not only does it give you a reason to write (i.e. share news about special offers and discounts), Black Friday has become an international event. 

You can even use a “Thanksgiving-to-Black Friday Countdown” special to build a sense of urgency with a limited-time deal. Or maybe you create bundles with Thanksgiving-inspired names for customers to om nom on.

However, if you do run a Thanksgiving-themed Black Friday campaign, you’re better off targeting just your US customers since other countries don’t celebrate and won’t be as inclined to click. Also, you’ll want to build in some time before and after Thanksgiving for people to claim the offer. Otherwise, they won’t be very happy if they have to sacrifice family (and football) time just to make sure they don’t miss out.

Free playbook
Outbound Playbook: From Prospect to Pitch
Get your hands on the tools and knowledge you need to set up and launch stellar outbound campaigns.
GRAB MY PLAYBOOK
AiSDR Ebook cover - Outbound Playbook: From Prospect to Pitch

Thanksgiving B2B emails have to meet 4 challenges:

  1. Be relevant to the holiday and the audience
  2. Be timely
  3. Avoid cliches
  4. Offer something unique without overlapping with Halloween or Christmas

To achieve all four, you can try recent pop culture, viral trends, and even nostalgia.

Thanksgiving doesn’t get as many movies as Halloween or Christmas, and the message of ‘family’ is heavily shared with the latter. 

Still, you do have A Charlie Brown Thanksgiving, You’ve Got Mail, and the Thanksgiving episodes of Friends or How I Met Your Mother (Slapsgiving, anyone?). We’re intentionally omitting the “Thanksgiving” horror film. 

For viral trends, you’ll need to scroll TikTok or YouTube shorts. Maybe there’s a fun turkey recipe that sounds more horrifying than tasty.

And if all else fails, there’s always football. This might not work though if the Detroit Lions or Dallas Cowboys are having a down year. 

Add a clear call to action

We’ve said it before. We’ll say it again.

Every email needs a clear purpose that drives company growth and delivers value.

So don’t send B2B Thanksgiving emails for Thanksgiving’s sake.

A good, clear CTA will drive engagement, especially if there’s something in it for the customer. This might be:

  • Claim my offer
  • Get my discount
  • Download my guide

Notice the slight personalization? Not just “Download guide” or “Claim offer”. You sneakily add “my” between the verb and object to add a sense of ownership and emotion.

To get people to engage faster, you might restrict your Black Friday deal to the first 50 customers. 

Book more, stress less with AiSDR
See how AiSDR writes your emails
GET MY DEMO

Find a balance between fun and professional

If your solution has nothing to do with Thanksgiving and you have nothing to offer, you shouldn’t be writing a Thanksgiving B2B email. Especially if you’re not even targeting American prospects and customers.

No one will stop doing business with you because you didn’t send a Thanksgiving email. But they might stop doing business if they think you’re wasting their time with pointless, irrelevant emails.

So before you send a fun Thanksgiving message, take a second and think about whether it will actually help you move toward your business goals.

Subscribe to our Newsletter
Get the latest product updates, company news, and special offers delivered right to your inbox.
helpful
Did you enjoy this blog?
TABLE OF CONTENTS
1. Keep Thanksgiving cliches at arm’s length 2. Connect Thanksgiving with your business goals 3. Leverage Black Friday deals for effective Thanksgiving emails 4. Check out pop culture and viral Thanksgiving trends 5. Add a clear call to action 6. Find a balance between fun and professional
AiSDR | Website Illustrations | LinkedIn icon | 1AiSDR Website Illustrations | LI iconAiSDR | Website Illustrations | X icon | 1AiSDR Website Illustrations | X iconAiSDR | Website Illustrations | Insta icon | 1AiSDR Website Illustrations | IG icon 2AiSDR | Website Illustrations | Facebook icon | 1AiSDR Website Illustrations | FB icon
link
AiSDR Website Illustrations | Best AI Tools for Primary and Secondary Market Research | Preview
Get an AI SDR than you can finally trust. Book more, stress less.
GO LIVE IN 2 HOURS
You might also like:
Check out all blogs>
Tips & Tactics for Writing Holiday B2B Emails for Halloween
Tips & Tactics for Writing Holiday B2B Emails for Halloween
Joshua Schiefelbein
Joshua Schiefelbein •
Oct 16, 2024 •
5m 9s
Get tips & tactics for writing Halloween B2B emails
Read blog>
Creating Festive B2B Emails Without Sounding Tacky, Cheap, or Cringe
Creating Festive B2B Emails Without Sounding Tacky, Cheap, or Cringe
Alina Karnaukh
Alina Karnaukh •
Oct 10, 2024 •
4m 1s
Get tactics for creating holiday B2B emails that drive results
Read blog>
Generative AI’s Perfect Thanksgiving Holiday
Generative AI’s Perfect Thanksgiving Holiday
Joshua Schiefelbein
Joshua Schiefelbein •
Nov 20, 2023 •
9m 25s
We hired Generative AI as a Thanksgiving party planner, and here's what we got
Read blog>
3 Easy Rules for Writing Good Sales Copy
3 Easy Rules for Writing Good Sales Copy
Joshua Schiefelbein
Joshua Schiefelbein •
Sep 25, 2024 •
3m 33s
Want to write better B2B copy? Here are 3 easy rules
Read blog>
See how AiSDR will sell to you.
Share your info and get the first-hand experience
See how AiSDR will sell to you