[GPT Spotlight] Sales GPT

Having the right tools is key to unlocking sales excellence.

For over 52% of sales professionals, that means using generative artificial intelligence and other AI tools in their day-to-day role.

One AI sales tool you can put to the test is AiSDR’s own GPT – Sales GPT.

We’ll be taking a closer look at some of the ways you can use Sales GPT to help you reach your goals.

What is Sales GPT?

Sales GPT is a custom GPT that we built on top of GPT-4. 

What sets it apart from GPT-4 is that we trained and tailored it specifically for sales outreach and advice. This specialized focus means that Sales GPT is a more effective sales resource that GPT-4.

Here’s a closer look at some of the main use cases for Sales GPT.

General sales advice

Sales GPT shares practical sales strategies and tactics, tips for multi-touch sequences, and insights on how to respond to inbound and outbound leads.

For example, you can ask Sales GPT questions about topics like:

• Inbound tactics and strategies
• Outbound tactics and strategies
• Customer engagement
• Multi-channel outreach
• Content marketing
• Sales tools

Email deliverability

If your email deliverability is low, your emails won’t land in your leads’ inboxes.

Sales GPT can help you maximize your email deliverability by providing detailed, step-by-step guidance on:

• Setting up new email domains
• Configuring email authentication protocols (DMARC, DKIM, SPF)
• Warming up mailboxes
• Building and maintaining sender reputation

Email copy

Like AiSDR, Sales GPT was built to include the sales tactics and frameworks of 50+ sales leaders.

You can use Sales GPT to:

• Create email copy for first-touch emails and follow-ups
• Build personalization placeholders into emails
• Analyze email copy to identify strengths and weaknesses
• Rewrite emails so they follow best sales outreach practices

Here’s an example of Sales GPT rewriting an email based on this simple prompt – “Is this a good cold email? Rewrite it if it’s not.”

With a more detailed prompt about what you want and expect, you can get even better results.

Lead discovery

Although it’s not a lead database containing the contact info of millions of leads, Sales GPT can recommend specific prospecting tools, scoring models, and strategies for:

• Finding leads
• Collecting lead data
• Enriching lead data

Sales GPT will also provide tips about lead segmentation, cleaning, and LinkedIn scraping for better personalization.

Ideal customer profile & sales persona

Knowing your ideal customer profiles (ICPs) and sales personas is essential for outreach success. ICPs tell you who to target while personas tell you how to target them.

Sales GPT will ask you the tough questions you need to answer to create your ICPs and personas, such as:

• Basic parameters (demographics & firmographics)
• Pain points
• Tailored solutions by pain point
• Competitor analysis
• Customer stories and testimonials
• Tone of voice and style

Sales GPT will even provide templates to guide you through creating ICPs and personas.

Here’s a partial screenshot of a sample template from Sales GPT.

Take Sales GPT for a test drive

These are just some of the use cases for Sales GPT. You can also use Sales GPT for other tasks like creating content for sales channels or learning about essential topics in sales

While it can’t carry out every sales task like actually finding leads and scraping data from LinkedIn, you can use Sales GPT to tackle any other sales task or question you would typically use ChatGPT for.

The results should be even better than what you get from ChatGPT.