11 Best Email Deliverability Tools of 2024
Good email deliverability is critical for successful marketing and sales campaigns. Here’s a closer look at 11 tools to land emails in inboxes.
Email is still king in sales outreach.
Case in point?
Email scores click-through rates of up to 16%, easily outperforming social networks that only manage 0.98%.
Email is essential as a low-cost option for optimizing outreach spend. However, email outreach is only effective if emails reach inboxes and avoid spam.
Making sure this happens is the job of email deliverability tools.
But with so many tools on the market, we’ll be taking a closer look at the 11 best email deliverability tools of 2024.
Role of email deliverability in marketing and sales
Here’s how email deliverability helps marketing and sales campaigns:
- Getting emails in your target audience’s inbox – If your emails are landing in recipients’ spam, your recipients aren’t reading them. As a result, you’re losing a lot of potential deals.
- Boosting engagement – When emails land in inboxes, recipients are much more likely to open and click on any links. This boosts your outreach performance and gives insight into which content performs and which doesn’t.
- Protecting sender reputation – Too many bounces or emails marked as spam will torpedo your sender reputation and sink your deliverability. Email deliverability tools help prevent this from happening.
If your deliverability is poor, it’s a sign that something’s wrong with your set-up. Fortunately, it’s a straightforward fix with the right email delivery tool.
What to look for when choosing email deliverability software
Not all email deliverability tools are built the same.
That said, a good deliverability tool should help you with these steps.
Manage sender reputation
A good email deliverability tool has either built-in mechanisms for managing sender reputation or a support team that actively monitors it.
It should also have tools like a bounce checker, an inbox warm-up function, and the ability to manage the frequency of email sends (such as automated cooldown or staggered sending). ESPs may flag your domain as suspicious if you send too many messages in too short a time.
Set up email authentication
The software provider should walk you through how to set up the three main email security protocols:
- Sender Policy Framework (SPF)
- DomainKeys Identified Mail (DKIM)
- Domain-based Message Authentication, Reporting, & Conformance (DMARC)
These protocols are required to prevent spammers, phishers, and other malicious parties from forging and emails from your domain.
Verify email lists to reduce bounces
Email deliverability software should purge outdated and invalid email addresses from your lead list to reduce bounces and decreases chances of spam complaints. High bounce rates and a large number of spam complaints can result in your domain being blacklists and your account locked.
Track key metrics like engagement and bounce rates
Email software should provide transparency into your email performance via a dashboard that lets you filter metrics by all campaigns, specific campaigns, and certain timeframes.
Common metrics that email software should report include:
- Outgoing email volume per day
- Open rate
- Response rate (and positive response rate)
- Leads processed
- Conversion rate
Conversion rate may be different depending on the software in question. In AiSDR, conversion rate is reflected by the metric Meetings booked since the goal of AiSDR is to get meetings booked.
Best email deliverability tools
With so many email software options on the market, choosing the best email deliverability tool can be overwhelming.
We rounded up the top players to get you off to a good start.
AiSDR
AiSDR is an AI-powered tool for automating sales development representative (SDR) tasks like lead discovery and email outreach.
- Email verification and authentication – AiSDR triple-checks every email address to prevent bounces while helping you set up DMARC, SPF, and DKIM.
- Automatic warm-up – AiSDR regulates your email sending frequency to ensure you build and maintain a strong sender reputation. AiSDR also has a “cooldown” function for preventing mailboxes from overheating with too many emails in too short a time.
- Metrics tracking – AiSDR provides a dashboard that reports essential email metrics like daily sending volume, open rate, and bounce rate.
MailGenius
MailGenius is a tool designed to check the likelihood of emails reaching the spam inbox.
- Inbox placement testing – MailGenius simulates real-world scenarios to check whether spam filters will favor your emails and send them to the primary inbox.
- Optimal email optimization – This email deliverability tool demonstrates how ESPs view your emails. It helps you identify potential problems so you can fix them.
GlockApps
GlockApps software is a suite of email marketing solutions designed to fix email deliverability issues.
- Blacklist monitor – GlockApps checks your IPs against industry blacklists, notifying you in case you’ve been banned and helping you solve the problem.
- Automatic inbox tests – GlockApps tests your emails and warns you when they go to spam.
Warmy
Warmy is an AI-powered tool that keeps your domains and IPs in good health, setting you up for successful email outreach campaigns.
- Mailbox warm-up – Warmy double-checks that you’re sending emails at a frequency that won’t hurt your sender reputation.
- Placement checker – Warmy provides reports on email deliverability across ESPs and checks whether your domain has been blacklisted.
Instantly
Instantly is a feature-rich tool designed to make cold email marketing successful by simplifying email warm-up.
- Email warm-up – Instantly boosts the sender reputation by ensuring emails are properly warmed up before blasting them out.
- Deliverability dashboard – Instantly shows your deliverability score so you know how many of your emails reach the primary inbox.
Klenty
Klenty is a sales engagement tool that personalizes emails at scale and automatically sends follow-ups.
- Email validation – Klenty automatically validates email addresses to reduce bounce rates.
- Cadence throttling – Klenty regulates the flow of emails, increasing volumes as your sender reputation improves.
Mailshake
Mailshake is a sales engagement platform designed to maximize the potential of your cold outreach with personalization and email deliverability.
- Email warm-up – Mailshake boosts your sender score by warming up your inbox and keeping your domain off blacklists.
- Email validation – Mailshake identifies and removes questionable email addresses.
GetResponse
GetResponse is an email marketing tool created to capture and nurture leads with the help of tools that rev up deliverability and sales.
- Email list builder – GetResponse helps you grow your contact list with tools for creating websites, landing pages, pop-ups, and forms.
- Email analytics – GetResponse enables the real-time tracking of key email marketing metrics, including open, click-through, bounce, and unsubscribe rates.
Constant Contact
Constant Contact is an email marketing tool that helps you craft effective messages and maintain high deliverability rates.
- Email tracking – Constant Contact tracks key metrics like open and click-through rates to assess what works and what doesn’t.
- Email writing – Constant Contact crafts content designed to impress spam filters.
Brevo
Brevo is a marketing automation tool that builds customer relationships with outreach via email, chat, and SMS.
- Contact database – Brevo maintains the health of your contact list by ensuring you have your contacts’ consent before including them in your database.
- Technical configuration – Brevo provides you with a professional, customized email domain.
NeverBounce
NeverBounce is an email verification tool built to clean up your contact list and check the validity of every email address.
- Real-time email verification – NeverBounce validates emails as they’re captured via lead pages and forms.
- Bulk email list cleaning – NeverBounce verifies email lists of all sizes.
FAQ
What are the benefits of using email deliverability software?
Email delivery software used automated tools to help you clean your email lists and keep your sender score high.
Which email delivery tool should I choose?
The right delivery tools protect your sender reputation, verify your email lists, and track key metrics. The software provider should also ensure that your email domain is set up with essential crucial security protocols like SPF, DKIM, and DMARC.
What are email delivery tools?
Email delivery tools are software solutions that verify emails and manage sender reputation to ensure your messages reach primary inboxes.
