9 Alternatives to HG Insights: Features & Pricing

HG Insights is a well-known name in revenue intelligence, trusted for account targeting, competitive analysis, and go-to-market planning. But many teams are now exploring HG Insights alternatives to get fresher intent data, more flexible pricing, or easier integrations. 

From AI-powered outreach platforms to lightweight enrichment solutions, here are 9 leading tools so you can choose the one that fits your workflow and budget best.

What is HG Insights?

HG Insights is a market intelligence platform that helps sales and marketing teams identify when accounts are ready to buy. It combines:

• Firmographic data (company size, industry, revenue)
• Technographic data (the software and infrastructure a company uses)
• Intent data (topics and solutions prospects are actively researching)

By blending these signals, HG Insights highlights accounts with higher buying potential and helps teams prioritize outreach more effectively.

Key features that make HG insights stand out

• Technographic mapping at scale: HG tracks millions of companies’ tech stacks through digital signals, public records, and proprietary research. This helps identify accounts that align with your product or are ripe for competitive displacement.
• Account prioritization: HG ranks accounts by buying potential using a blend of intent, spending trends, and technology fit. That way, sales reps can focus on the deals most likely to close instead of chasing low-value leads.
• Market intelligence reports: Delivers spending forecasts, adoption trends, and competitive landscapes executives use for market entry, budgeting, and opportunity sizing.
• CRM integrations: Syncs directly with Salesforce, HubSpot, Marketo, and Microsoft Dynamics, so insights appear inside the platforms that sales and marketing teams already rely on.

HG Insights has become a go-to for companies that rely on data-driven prospecting. Still, some of its gaps lead businesses to explore top HG Insights alternatives.

Why consider an alternative to HG Insights?

HG Insights has strong technographic coverage, but teams often look elsewhere when they hit these roadblocks:

• Pricing is steep: Smaller teams and startups may find it out of reach.
• Learning curve is high: Without a dedicated analyst, many struggle to unlock full value.
• Intent data feels thin: Competitors provide richer and more actionable signals.
• Limited flexibility: Other platforms offer predictive models, custom reporting, and plans that scale more smoothly with growth.

If you’ve run into these same issues, it may be time to explore some of the best alternatives to HG Insights.

AiSDR

AiSDR is an AI-powered sales platform built to reduce SDR burnout. It hunts down high-intent prospects, runs highly researched multichannel outreach across email, LinkedIn, text messages, and books meetings so your team focuses on closing deals. With insights pulled from 323+ data sources, it tracks signals like website visitors, hiring activity, and LinkedIn engagement to help you time outreach for maximum relevance.

The best part is you can quickly put the data to good use without leaving the platform. AiSDR’s AI Strategist can generate five campaign ideas in seconds, so you never have to start from scratch. And you can fine-tune message sequences so that they run exactly how you want them. 

G2 score: 4.7 out of 5 (50+ reviews)

Key features

• AI Strategist: Generates five tailored, ready-to-launch campaign ideas based on your website copy.
• Lead finder + intent signals: Pulls from web traffic, tech stacks, hiring moves, and social signals to surface prospects most likely to buy.
• Multi-channel outreach: Runs high-converting sequences via email, LinkedIn, and text from a single dashboard.
• Admin dashboard + insights: Tracks meetings, replies, and performance metrics in one place.

Pros

• End-to-end outreach automation
• Deep intent signals from 300+ sources
• LinkedIn prospecting with social triggers
• 700M+ verified contact and company database

Cons

• Ramp-up can take a few weeks due to mailbox warmup requirements

Why it’s a great HG Insights alternative

AiSDR doesn’t just show you who might be in-market. It actually engages them. Where HG Insights focuses on intelligence, AiSDR adds execution by running multichannel outreach on your behalf. 

With deeply researched outreach, native 2-way HubSpot integration, and a massive verified database, AiSDR moves beyond static insights to active pipeline generation. It’s the smarter choice if you want your tools to work as hard as your team. 

Pricing: Starts at $900/month for 1,200 messages

ZoomInfo

ZoomInfo is the heavyweight champ of sales intelligence. With one of the largest B2B contact databases on the planet, it gives sales and marketing teams the inside scoop on who to talk to, when to reach out, and what signals to watch. Beyond just names and numbers, you get intent data, automated workflows, and CRM integrations that make prospecting way less of a headache. 

It’s a powerful option for teams who want something similar to HG Insights but with stronger intent data coverage. Whether you’re chasing Fortune 500s or scaling up a lean team, ZoomInfo makes sure you’re not guessing who’s in the market. 

G2 score: 4.5 out of 5 (8K+ reviews)

Key features

• Massive B2B database: Millions of verified contacts and firmographics for precise targeting.
• Buyer intent signals: Tracks when companies are actively researching solutions so outreach lands at the right moment.
• Workflow automation and integrations: Syncs with CRMs and sales tools to keep data flowing without manual updates.

Pros

• Industry-leading database depth and accuracy
• Strong intent signals for timing outreach
• Seamless integrations with the tools teams already use
  

Cons

• Expensive for smaller organizations
• The interface can feel overwhelming at first

Why it’s a great HG Insights alternative

HG Insights helps map market spending patterns, but it stops short of giving you direct contact access. ZoomInfo closes that gap by combining firmographic and intent data with verified names, emails, and phone numbers, so sales teams can take action immediately.

For large organizations, ZoomInfo also scales more smoothly. With automation features and CRM integrations, it turns static insights into a workflow that reps can use daily. That makes it a better fit for enterprise teams that need volume, speed, and accuracy all in one place.

Pricing: Custom

Datanyze

Datanyze helps sales teams identify which software and tools companies are already using. Much like HG Insights, it provides technographic data that makes it easier to target accounts that fit your product and avoid wasting time on mismatched leads. 

Designed with SMBs and growing teams in mind, Datanyze delivers solid technographic data and buyer insights without the complexity or steep costs of heavyweight enterprise platforms like HG Insights or ZoomInfo.

G2 score: 4.1 out of 5 (400+ reviews)

Key features

• Technographic insights: Spot which software tools and platforms prospects rely on for sharper targeting.
• Chrome extension prospecting: Capture contact details from LinkedIn or company websites in seconds.
• Lightweight intent signals: Combine tech stack data with basic buying signals to time outreach better.

Pros

• Easy-to-use Chrome extension
• Affordable compared to enterprise tools
• Strong focus on technographic data

Cons

• Limited integrations with other platforms
• Reporting features are basic for larger organizations

Why it’s a great HG Insights alternative

HG Insights provides detailed technographic data, but its platform is built for large enterprises. Datanyze offers a lighter, more accessible version of those insights, especially with its Chrome extension that puts prospecting directly into a rep’s browser.

For SMBs and startups, this simplicity matters. No heavy integrations or long onboarding cycles, just fast access to contacts and tech stack data at a flexible price point. Datanyze makes it easier for lean teams to act quickly, while HG Insights is better suited for complex, long-term market analysis.

Pricing: Starts at $55/month

Breeze (Clearbit)

Breeze, powered by Clearbit’s massive data backbone, gives sales and marketing teams clean, reliable customer insights in a lightweight package. It automatically enriches contacts and accounts inside your CRM with firmographic details like industry, size, and revenue, plus data on the tools a company uses.

The result is a CRM that stays accurate, targeting that actually reflects your ICP, and outreach that connects with the right audience. Marketers get sharper segmentation, sales teams avoid chasing dead-end leads, and ops teams cut down on manual data cleanup like fixing duplicates or filling in missing fields.

G2 score: 4.4 out of 5 (600+ reviews)

Key features

• Data enrichment: Auto-fills company and contact records with updated firmographics and stack insights.
• Lead scoring and segmentation: Helps prioritize accounts that match your ICP.
• Continuous updates: Pulls from Clearbit’s data network to keep records fresh.

Pros

• Simple, no-fluff interface
• Accurate, dependable data
• Perfect for lean teams that want Clearbit power in a lighter tool

Cons

• Fewer integrations than Clearbit’s full suite
• Limited analytics for larger enterprises

Why it’s a great HG Insights alternative

HG Insights is built for heavyweight enterprise teams that need deep analytics, complex dashboards, and customizable settings to run large-scale operations. Breeze, on the other hand, is all about speed and simplicity. It gives smaller, fast-moving teams the essentials: cleaner data, sharper targeting, and faster outreach, without having to wade through layers of configuration.

Breeze makes Clearbit’s premium data more accessible without the enterprise baggage. If you want powerful insights in a tool that feels light, quick, and approachable, Breeze is one of the best HG Insights alternatives out there.

Pricing: Custom

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6sense

6sense is a leading account-based marketing platform that gives revenue teams visibility into the entire buyer journey. Instead of waiting for prospects to fill out forms or respond to campaigns, it uncovers anonymous intent signals, prioritizes accounts most likely to convert, and tailors outreach at scale.

With predictive analytics and AI-driven orchestration, sales and marketing teams can stay aligned, spend less time chasing cold leads, and focus more on buyers already showing interest. Beyond lead prioritization, 6sense adds pipeline intelligence, account engagement insights, and automated workflows for tasks like account scoring, sequencing, and sales alerts.

G2 Score: 4.3 out of 5 (1k+ reviews)

Key features

• Predictive analytics: Uses AI to identify accounts most likely to buy.
• Account-based orchestration: Automates outreach and engagement across multiple channels.
• Pipeline intelligence: Provides visibility into deal progress and engagement activity.

Pros

• Excellent intent data and predictive scoring
• Strong ABM focus with proven enterprise results
• Aligns sales and marketing around shared revenue goals

Cons

• Steep learning curve for new users
• Higher cost compared to lighter intent platforms

Why it’s a great HG Insights alternative

HG Insights highlights tech usage and market signals, but it stops short of mapping the full buyer journey. 6sense expands the scope with predictive analytics and anonymous intent tracking, helping sales and marketing teams see which accounts are active, what they care about, and when to engage. 

For companies that value deep buyer intelligence and scalable account-based strategies, 6sense is one of the strongest alternatives to HG Insights for sales you can put on the table.

Pricing: Custom 

Lead411

Lead411 is a shortcut for sales reps who need verified contacts fast. It delivers direct dials, clean emails, and real-time sales triggers like job changes, funding rounds, or hiring sprees. These signals show when a prospect is ready for outreach.

With native CRM integrations, reps can skip the copy-paste grind and keep their pipelines moving smoothly. The combination of timing and accuracy makes Lead411 a practical tool for starting more relevant conversations.

G2 score: 4.5 out of 5 (400+ reviews)

Key features

• Trigger alerts: Notifications on funding, leadership hires, and company changes.
• Verified direct dials and emails: Clean, accurate data for faster outreach.
• List building filters: Advanced search options to pinpoint your ICP.

Pros

• Highly accurate contact data
• Smart sales triggers for perfect timing
• Easy integrations with CRMs

Cons

• Smaller database than some competitors
• Interface could use an update

Why it’s a great HG Insights alternative

While HG Insights helps identify target accounts, it doesn’t tell you when to reach out. Lead411 bridges that gap with real-time sales triggers that show the perfect moment to engage. For reps, this translates into fewer cold calls and more conversations that start warm.

The verified contacts reduce wasted effort on bad data, and its CRM integrations keep everything in sync. For teams that value timing, accuracy, and affordability in one package, Lead411 hits the sweet spot.

Pricing: Starts at $99/month

Bombora

By monitoring the research activity of millions of B2B buyers across a massive data co-op, Bombora can surface topics that signal when an account is gearing up to buy. That means your sales and marketing teams can stop spraying and praying, and start targeting accounts that are already in-market. 

From surfacing intent signals to aligning sales and marketing with shared insights, Bombora helps teams focus energy where it counts and drive pipeline momentum faster.

G2 score: 4.4 out of 5 (100+ reviews)

Key features

• Company Surge® data: Reveals accounts increasing their research on specific topics.
• Topic intent monitoring: Tracks more than 10,000 topics to signal buyer interest.
• Integrations: Works with major CRMs, MAPs, and ABM platforms.

Pros

• Industry-leading intent dataset
• Strong integrations with sales and marketing platforms
• Helps align marketing and sales with shared insights

Cons

• Can be pricey for smaller teams
• Requires thoughtful setup to get full value

Why it’s a great HG Insights alternative

HG Insights is strong at showing who to target, but Bombora goes further by telling you when. Its Company Surge® data pinpoints spikes in research activity, giving teams confidence they’re engaging accounts that are actively evaluating new solutions.

That timing advantage helps cut wasted effort and keeps sales and marketing aligned on the same high-intent accounts. For companies that value precision targeting at scale, Bombora is one of the top HG Insights alternatives.

Pricing: Custom

Lusha

Lusha helps sales reps skip the frustration of dead numbers and bouncing emails. It delivers verified contact details in seconds, whether you’re on LinkedIn or a company website. Plus, the Chrome extension makes it easy to pull direct dials and accurate emails right where you work.

Lusha also integrates with CRMs like Salesforce and HubSpot, keeping pipelines up to date without extra effort. 

G2 score: 4.3 out of 5 (1.5k+ reviews)

Key features

• Contact and company data: Verified phone numbers and emails from a large B2B database.
• Chrome extension: Pulls contact info instantly while browsing LinkedIn or websites.
• Data enrichment and compliance: Keeps records accurate and compliant while cutting manual work.

Pros

• Very easy to use with minimal learning curve
• High accuracy for contact info
• Budget-friendly compared to larger platforms

Cons

• Limited account-level insights
• Global coverage can feel patchy in smaller markets

Why it’s a great HG Insights alternative

HG Insights focuses on account-level intelligence, but sometimes sales reps just need the right person’s phone number or email. Lusha shines in that role, delivering accurate contacts quickly and making prospecting feel effortless.

It also lowers the barrier to entry. With built-in enrichment, compliance, and budget-friendly pricing, Lusha is a lean, practical alternative for teams that want speed and straightforward prospecting over complex analytics.

Pricing: Starts at $19/month

D&B Hoovers

D&B Hoovers is one of the most trusted powerhouses in B2B company intelligence, with coverage of more than 170 million businesses worldwide. It’s not just a static database either. You get deep firmographic, financial, and industry insights that help you target the right accounts with confidence.

It also integrates with Salesforce, Microsoft Dynamics, and other CRMs, while advanced search filters make it easy to build highly specific prospect lists.

G2 score: 4.1 out of 5 (700+ reviews)

Key features

• Company and industry intelligence: Detailed profiles including revenue, employees, and industry trends.
• Org charts and decision-makers: Maps key stakeholders and reporting structures.
• Risk factors: Flags potential red flags like financial instability or lawsuits.

Pros

• Global data coverage at enterprise scale
• Granular company and industry insights
• Trusted brand with decades of credibility

Cons

• Steeper learning curve than lighter tools
• Higher price tag makes it better suited for large teams

Why it’s a great HG Insights alternative

HG Insights offers depth on technology usage, but D&B Hoovers provides breadth. With global coverage, org charts, and financial snapshots, it gives sales teams a complete picture of target accounts, helping them walk into conversations fully prepared.

For enterprises selling across multiple industries and regions, that breadth is critical. Teams that need accuracy, reach, and reliable CRM integrations will find D&B Hoovers a well-rounded alternative that supports both prospecting and strategic planning.

Pricing: Custom

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