In the fast-paced world of sales and marketing, maximizing budget and efficiency is paramount. The ability to optimize every resource, streamline operations, and, most importantly, maintain profitability can be the difference between thriving and surviving. This is where the potential of an AI SDR shines brightly. However, even though AI tools are all the rage […]

If you were to browse any sales and marketing media, chances are you’d encounter information about generative AI in the first five minutes. This isn’t surprising at all — The release of ChatGPT brought a lot of attention to using AI tools for nurturing leads, lead generation, and other sales and marketing tasks. All this […]

Amy, 35, is an accountant for a small business. She drives to work every day from her suburban home. As the sole accountant in the company, she handles all tax payments and reporting, often becoming overwhelmed in tax season. She’s looking for a user-friendly tool to help her streamline processes, reduce manual errors, and save […]

An outbound sales campaign involves reaching out to prospects who may be hearing from your brand for the first time. You’re coming in cold, making you less likely to receive a warm response. This alone makes a top-of-the-funnel sales strategy tough. But throw in all the repetitive work it involves — from qualifying leads to […]

The amount of work sales development representatives (SDRs) put into inbound sales depends on the incoming leads and their level of intent. It’s much harder to predict than outbound tactics, and your SDRs are likely spending a lot of time crafting responses tailored to the specific concerns of inbound leads.  This is one reason why […]

Generative AI in sales has come a long way. They’ve evolved from simple chatbots into a conversation partner you could almost mistake for a human. Research suggests that AI can make a $15.7 trillion contribution to the global economy by 2030.  Sure, AI hasn’t taken charge of the full sales cycle… yet. However, it’s assisting […]