In the fast-paced world of sales and marketing, maximizing budget and efficiency is paramount. The ability to optimize every resource, streamline operations, and, most importantly, maintain profitability can be the difference between thriving and surviving. This is where the potential of an AI SDR shines brightly. However, even though AI tools are all the rage […]

Amy, 35, is an accountant for a small business. She drives to work every day from her suburban home. As the sole accountant in the company, she handles all tax payments and reporting, often becoming overwhelmed in tax season. She’s looking for a user-friendly tool to help her streamline processes, reduce manual errors, and save […]

What if you could engage your leads with highly relevant messages at the right time and in the most compelling context? This is what generative AI for nurturing campaigns can do — boost prospects’ interest and give you a better chance of converting them. No matter how good your marketing team is at crafting personalized […]

Nurturing leads means demonstrating knowledge of the lead’s needs and offering solutions to their problems. The process is essential to any B2B company since that’s what brings them clients.  In fact, according to DemandGen’s 2022 survey of 340 B2B executives, 68% of businesses said that vendor knowledge of a prospect’s company and its needs was […]

AI has been on everyone’s radar recently, and marketing is no exception. This has led to a mad scramble where new faces and seasoned marketers alike explore the abilities of generative AI in marketing. They all ask the same question: How exactly can AI technology be used to gain a marketing advantage? In this article, […]

No matter if you’re running campaigns for a small or big enterprise, inbound marketing is still time- and resource-intensive. After all, creating content for your brand that attracts and resonates with potential customers is no easy feat. That’s where AI comes in. Adept marketers are capable of leveraging AI tools to send their efficiency skyrocketing.  […]