Have you ever asked ChatGPT the same question twice? Did you get the same answer? The answer’s probably no, so long as the question wasn’t too basic. This is because outputs from generative AI are “non-deterministic”. In other words, answers will vary, which means we need some way to assess the quality of any given […]

Since launching my first company over 7 years ago, I’ve had a lot of conversations with CEOs and start-up founders about how to unlock rapid growth, whether it was for my company or theirs. I’ve also advised some early-stage start-ups about their current growth strategy, as well as their approach to founder-led sales. Here’s one […]

We all know posting a cute cat video is a highway to virality. So cats are no aliens to good marketing.  But before becoming a full-time cat mom of two, it never occurred to me that they can also be great tutors for user psychology, helping me nail multiple marketing jobs.  Like writing good emails.   […]

My transformation from lawyer to entrepreneur is best described like this: “I had an idea and I wanted to see where it went.” And it’s true. As a lawyer, I found myself constantly faced with the same set of problems. At the time, there wasn’t a software that completely solved the problem, which is why […]

In 2017, with the help of my brother, I started my first company – AXDRAFT. Its objective was to help companies automate their legal documents and improve their contract management. We also launched a separate service called Avodocs, which provided free legal documents for startups. Then near the end of 2020, I sold AXDRAFT to […]