When it comes to cold outreach, it’s not a question of if subject lines can make or break a campaign. They will.  Subject lines forge a reader’s first impression of your email. When they’re good, you get more opens, which can lead to more clicks and responses. But when they’re bad… you get the picture. […]

Pop quiz time! True or false? A good cold email contains: The answer? True to all of the above. In theory, this sounds simple and straightforward. But in reality, creating a good cold email is challenging. To help you see the good, the bad, and the spammy of cold emails, here’s a closer look at […]

Cold emails can quickly go wrong. And when they do, they don’t just land in spam.  If it’s just one or two instances, then it’s “no harm, no foul”. But when many do, then all bets are off. At best, your deliverability tanks, but at worst, your domains get blacklisted and blocked. To make sure […]

“There is no rule on how to write. Sometimes it comes easily and perfectly; sometimes it’s like drilling rock and then blasting it out with charges.” (Ernest Hemingway) As one of America’s most famous writers, Hemingway was known for a lot of things: his sense of adventure, his work as a journalist covering the Spanish […]