Castellum.AI automated unique, hyper-personalized emails for HubSpot inbound lists
“Customer service – great, fast, responsive, internal. You clearly care about customer feedback and want to improve the product.” – Spencer Vuksic, VP of Growth
About Castellum.AI
Castellum.AI is a compliance and risk management platform built by former regulators and data experts. It provides clients with access to risk data on sanctions, politically exposed persons, and export controls.
Challenges
Castellum.AI faced challenges processing inbound leads quickly without resorting to generic email templates. Since leads come from various sources, they wanted to craft unique, personalized messages using info pulled from those sources and LinkedIn to stand out and add a personal touch to emails.
- Since they manage multiple dynamic lead lists in HubSpot, they wanted follow-ups to automatically take specific behaviors into account.
- Email personalization was key for demonstrating a deep understanding of each lead.
- Finding a balance between speed and effective hyper-personalization was difficult.
Without smart email automation, they were forced to choose between time-consuming personalization and ineffective generic templates.
“We love the platform and plan it to become an integrated part of our stack long term.” – Spencer Vuksic, VP of Growth
Results
With AiSDR, Castellum.AI automated nurturing emails so that messages would be unique and based on dynamic lead lists from their HubSpot. After leads are synced from HubSpot lists to AiSDR, they receive a one-of-a-kind nurturing email that’s personalized based on their activity and interactions with Castellum.AI. AiSDR then speaks with leads over email to ultimately get leads to book a meeting with the Castellum.AI team.
Sample conversations AiSDR had for #Castellum.AI
In Spencer’s words, AiSDR “gets the job done.” Castellum.AI’s team leverages AiSDR to hyper-personalize nurturing emails that use leads’ LinkedIn information and their HubSpot data. They spend 10 minutes setting up a campaign before letting AiSDR handle the rest while they tackle strategic work.
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