AstroLabs got 9 webinar sign-ups in 3 days from 184 cold leads

“We save a lot of time and effort on outreach since we don’t need to create the emails and manage campaigns ourselves.” – Gobhanu Korisepati, Strategy Advisor

Key results from using AiSDR

6.52% conversion rate

63.59% open rate

9 webinar sign-ups

Industry Technology & Consulting

Team Strategy & Growth

Location Saudi Arabia

About AstroLabs

AstroLabs is the leading business expansion platform in the Gulf, helping over 1,600 companies expand into the UAE and KSA, including brands like Trukker, Bayzat, and Deliveroo. They provide hands-on support with market entry, digital transformation, and talent development while working closely with governments to simplify the expansion process. AstroLabs helps businesses navigate the complexities of scaling in the region while equipping them with the resources and networks to succeed.

Challenges

As AstroLabs scaled quickly, they faced a few key challenges that made it difficult to keep up with their growth:

Their business consultants and growth managers were stretched thin, balancing strategic tasks while nurturing and converting warm prospects, leaving little time for other marketing efforts.
The fast pace of growth meant they needed to fill their sales pipeline quickly to meet ambitious targets.
They aimed to take advantage of being first in their market but lacked the internal resources to focus on outbound efforts.

No time for email marketing

Urgent need for pipeline growth

Lacked resources for outbound

“Customer success team’s been extremely helpful and supportive, answering all of our questions, providing us regular updates to make sure we don’t miss a notification, and giving advice about how we can adjust our personas so the AI works better.” – Gobhanu Korisepati, Strategy advisor

9 sign-ups from 184 cold leads

63.59% open rate

Unique and personalized emails

Results

AstroLabs’ two initial campaigns were focused on driving sign-ups for a webinar they hosted. They provided us with a list of 184 cold leads. We created a persona for this webinar, reflecting AstroLabs’ tone of voice, and added instructions to personalize emails using information from each lead’s LinkedIn profile. In just 3 days of running campaigns, AstroLabs received 9 sign-ups.

Following this success, AstroLabs continued running both event promotion campaigns and general outreach with AiSDR to maintain momentum and grow their audience.