Best Outbound Sales Software According to Top Sales Insiders

You don’t need 120+ outbound sales tools. You just need a few that actually work and do the job. 

But with so many options out there, how do you know which ones truly help sales teams get meetings booked?

Simple: Ask the people who do this for a living (and have already done the heavy lifting).

While you can scroll through hundreds of G2 and Capterra reviews, some of the best insights come from experts who live and breathe cold outreach every day.

Which outbound sales software do sales experts recommend?

We analyzed the recommendations from several sales experts (learn more about them below), then we categorized each outbound sales tool by function: from AI SDR and pipeline management to enrichment and automation.

The result? A curated list of proven, recommended tools. 

Here’s who made the cut.

AI-powered sales development

Artificial intelligence sales development representatives (AI SDRs) aren’t just outbound sales tools. 

They’re autonomous sales agents that can carry out prospecting, lead research, and cold outreach with minimal oversight. All you need to do is feed it your GTM playbook and your tactics, and they take it from there.

AiSDR

“Grateful to be learning from founders like Yurii Zaremba. Recommended some of my clients use AISDR so we can test and learn. I will post more on this as we progress, but so far—holy WOW!” – Neil Weitzman 

Here’s some of what AiSDR can do:

• Omnichannel outreach: AiSDR reaches out to prospects over email, text, and LinkedIn messages, ensuring more touchpoints and higher engagement.
• Personalized messaging: AiSDR crafts 100% customized messages using the best sales tactics and email frameworks from over 50 sales leaders, as well as a lead’s recent LinkedIn activity and your HubSpot CRM.
• HubSpot integration: AiSDR offers native two-way integration with HubSpot, automating sales syncing with active and static lists and enrolling new leads into campaigns based on their sales journey and intent level.
• Lead database: AiSDR gives users access to a lead database of over 700 million contacts, facilitating efficient lead generation and prospecting.
• AI-powered conversations: AiSDR analyzes a lead’s recent LinkedIn posts to craft timely and contextualized follow-ups, answer questions, address concerns, and handle referrals and auto-replies, emulating a professional sales representative.

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Clay

John Barrows uses Clay to track trigger events, streamline account research, prep for meetings, and automate key workflows for his Tier 1 accounts.

Here are some of the other ways you can use Clay:

• Automate lead sourcing and enrichment: Pulls data from multiple sources to build detailed prospect lists without manual research.
• Identifie trigger events: Alerts SDRs about key moments like funding rounds or job changes to time outreach effectively.
• Integrate AI for personalized research: Uses AI to generate insights about accounts and contacts for more relevant conversations.
• Automate GTM workflows: Connects with CRMs and sales tools to streamline prospecting, outreach, and follow-ups.

Crono

As Noam Nisand, Crono is one of five tools that can power the lion’s share of your lead generation.

Here’s how sales teams can use Crono:

• Automate outbound workflows: AI handles prospecting, outreach, and follow-ups all in one platform.
• Generate real-time sales insights: Analyzes prospect interactions to suggest the best actions.
• Outbound CRM and email sync: Updates sales data and keeps records accurate automatically.
• Optimize message timing: Uses AI to time outreach for maximum impact.

ZELIQ

ZELIQ combines data depth with multi-channel execution, making it a strong choice for teams that want precision and personalization at scale.

Here’s how sales teams can use ZELIQ:

• Large prospect database: ZELIQ gives access to over 450 million contacts, enabling efficient lead generation.
• Multi-channel outreach: The platform supports email, LinkedIn, and phone calls for diverse communication with prospects.
• AI-driven insights: ZELIQ uses AI to create personalized outreach strategies, assess lead engagement, and automate sales efforts.

Amplemarket

Amplemarket simplifies the sales stack by combining prospecting, outreach, and automation into one platform.

Here’s how sales teams can use Amplemarket:

• Combine prospecting, outreach, and CRM automation: Reduces the need for multiple sales tools.
• AI-powered lead scoring: Prioritizes high-intent prospects to improve conversion rates.
• Automate multi-channel outreach: Manages email, LinkedIn, and phone sequences.
• Track and optimize campaigns: Provides data-driven insights to refine outreach strategies.

Salesloft

Salesloft is built for reps who want structured, repeatable workflows that still allow room for personalization and insight.

Here’s how sales teams can use Salesloft:

• Automate sales cadences: Streamlines email, calls, and social touchpoints into structured workflows.
• AI-driven coaching and analytics: Analyzes conversations and suggests improvements for reps.
• Integrate with CRMs and sales tools: Keeps prospect data updated without manual input.
• Track engagement and intent signals: Identifies prospects most likely to convert based on their activity.

Outreach 

Outreach focuses on efficiency and consistency, giving SDRs the tools to scale conversations while staying aligned with strategy.

Here’s how sales teams can use Outreach:

• Standardized messaging: Outreach helps SDRs create consistent, effective outreach with easy-to-use messaging templates and sequences.
• Built-in training: The platform offers training resources designed for SDRs to improve their skills and performance.
• Sales engagement tools: Outreach provides a variety of outbound tools to help SDRs connect with leads, nurture them, and close more deals.

Pipeline management 

Managing a growing sales pipeline can be messy without the right tools. Outbound sales software makes this easier by organizing outreach, tracking engagement, and helping you nudge prospects through each stage of the pipeline.

AiSDR

Noam Nisand counts AiSDR among one of the go-to tools for effective pipeline management.

AiSDR combines automation, sales intelligence, and multi-channel outreach to give sales teams a full-cycle pipeline engine. Here’s how sales teams can use AiSDR for pipeline management:

• Automated prospecting: AiSDR continuously sources and reaches out to leads that match your ideal customer profile, keeping your pipeline full without manual research.
• Smart lead scoring and nurturing: AiSDR tracks engagement signals and automatically prioritizes high-intent leads, so reps spend more time on deals that are likely to close.
• Unified inbound and outbound coverage: In addition to powering outbound, AiSDR can also cover inbound sales, making sure no opportunity slips through the cracks.
• Email and LinkedIn automation: It delivers consistent, personalized outreach across channels, without the copy-paste grind.
• Intent-based escalation: When leads show buying signals, AiSDR automatically books meetings and notifies your team for seamless handoff.

Clay

According to Kyle Poyar, Clay fills a critical role in many account-based GTM strategies, along with LinkedIn Sales Navigator and ChatGPT.

Here’s what you can do with Clay:

• ICP-fit account sourcing: Clay combines data from multiple platforms, helping teams focus on the best prospects.
• Auto-sync to Salesforce:  The tool keeps account info current, ensuring seamless pipeline management without manual updates.
• Workflow automation: By reducing manual data entry, Clay frees up time for teams to focus on high-value tasks.

LinkedIn Sales Navigator

Here are some of the ways teams can use Sales Navigator for pipeline:

• Targeted account insights: It identifies the best-fit prospects, filling your pipeline with qualified leads.
• Advanced search filters: SDRs can directly engage with decision-makers, creating a more personalized outreach approach.
• Salesforce integration: Centralizes all prospect data, making it easier to track and report on account progress.

ChatGPT

ChatGPT, especially with its recent updates to AI search, has become an indispensable tool for many sales teams.

Here’s how:

• Automated messaging: ChatGPT handles initial messages and responses, improving SDR efficiency when managing large volumes of prospects.
• Personalized outreach: It generates content at scale, maintaining engagement while staying on-brand.
• Prospect research: ChatGPT gathers detailed insights, helping SDRs craft more relevant and targeted communication.

Breeze (Clearbit)

Breeze is also a highly regarded outbound software, in part thanks to its capabilities from its Clearbit days, and due its deep integration in HubSpot.

Here’s how you can use Breeze:

• Real-time website tracking: Breeze monitors prospect activity, identifying high-intent buyers for timely follow-up.
• Data enrichment: It provides detailed lead insights, allowing SDRs to tailor conversations and improve targeting.
• CRM integration:  The tool syncs with Salesforce and HubSpot, keeping pipeline data consistent and actionable.

HubSpot

HubSpot is another big player in pipeline management, and nearly all sales tools feature some form of HubSpot integration.

With HubSpot, you’ll be able to:

• Target follow-ups: HubSpot’s marketing automation ensures consistent outreach to engaged prospects in the pipeline.
• Centralize prospect data: SDRs get a clear view of where each account stands, making it easier to measure engagement.
• Simplify meeting scheduling: HubSpot integrates with tools like Calendly, speeding up the booking process for warm leads.

Outreach

Outreach.io is a solid choice for many teams eager to manage pipeline effectively.

Here are a few of the reasons teams turn to Outreach:

• Automated outreach: Outreach scales email and LinkedIn communication while maintaining personalization.
• Tracking interactions: It monitors prospect engagement, helping SDRs prioritize follow-ups based on interactions.
• CRM and automation integration: The tool syncs with Salesforce and HubSpot, centralizing all communications for smoother pipeline management.

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AI automation

AI automation takes the manual grind out of prospecting. From lead enrichment and message personalization to follow-ups and routing, AI helps sales teams move faster and focus on high-impact conversations with less effort. 

The best tools let you automate without losing the human touch.

AiSDR

“AISDR—this thing is a beast. I like the focus on inbound use cases with optimized lead nurturing. Great one for marketing teams to be looking at,” – Gaetano DiNardi

Here are some of the ways you can use AiSDR for AI automation:

• End-to-end sales outreach automation: AiSDR automates the entire sales outreach process, from lead generation to personalized follow-ups, reducing the need for manual intervention.
• Personalized communication: AiSDR crafts human-like, personalized messages based on in-depth analysis of each lead’s preferences and behaviors, enhancing engagement without manual effort.
• Automated follow-up system: The platform ensures continuous lead engagement by automating follow-up communications, keeping prospects interested without sales team involvement.
• Seamless CRM integration: AiSDR integrates with CRM systems like HubSpot, automatically updating lead information and syncing data, which reduces administrative workload and keeps data accurate.
• Optimized inbound lead nurturing: AiSDR focuses on inbound use cases with optimized lead nurturing, which makes it an excellent tool for marketing teams that want to enhance lead management.

Topo

Here are some of the reasons why teams and leaders like Noam Nisand consider Topo a leading name in AI automation:

• Personalized outreach: The platform crafts hyper-targeted messages designed to convert and book more meetings.
• Automated follow-ups and engagement: Topo’s AI agents are trained to respond instantly to prospect questions, keeping the conversation moving and ensuring timely engagement. 
• CRM Integration: Topo integrates seamlessly with major CRMs like Salesforce, HubSpot, and Attio, ensuring all data stays in sync. 

WINN.AI

Both Yurii Veremchuk and Collin Cadmus speak highly of WINN.AI, praising it for:

• Real-time meeting notes: Automatically captures key details so reps can stay engaged in conversations.
• Instant CRM updates: Syncs data with Salesforce and HubSpot without manual entry.
• AI-generated follow-ups: Summarizes meetings and drafts follow-up emails to save time.
• Live sales prompts: Tracks discussions in real time and highlights any missed points.

Sybill

Collin Cadmus also suggests Sybill as a solution for solving some of the problems plaguing sales inefficiency.

Here’s some of what you can do with Sybill:

• Automated CRM updates: It pulls details from calls and emails, keeping records fresh—no manual logging required.
• Instant follow-ups: Using AI, Sybill drafts emails after meetings, mirroring the rep’s style so they don’t have to type them from scratch.
• Smart summaries: It breaks down meetings into key takeaways and next steps, then syncs everything to Slack and the CRM.

Lemlist 

Aaron Reeves turns to Lemlist for automating his sequencing.

Here’s why other teams also turn to lemlist:

• Automated follow-ups:  The tool schedules and sends follow-ups based on recipient activity, so that reps don’t have to track responses manually.
• Reply categorization: It automatically sorts email replies, flagging interested leads and filtering out-of-office or irrelevant responses.
• Team inbox management: Shared inboxes keep all conversations in one place, reducing the back-and-forth between tools.
• CRM integrations: It syncs activity with platforms like HubSpot and Salesforce, updating contact records without manual input.

Sales triggers & buying signals

Sales triggers and buying signals are key events or behaviors that indicate a prospect may be ready to buy. Some of the top buying indicators include recent funding, job changes, tech stack updates, or increased engagement with your content. 

Spotting and acting on these signals helps sales teams reach out in a timely, relevant manner, which is also when buyers are most likely to respond.

AiSDR

According to Neil Weitzman, Yurii Veremchuk, and Collin Cadmus, AiSDR features a robust set of buying signals that teams can use to trigger outreach.

Here are some of the top triggers sales teams can use:

• Website visitor tracking: AiSDR de-anonymizes website traffic and logs which pages each visitor checks out, allowing you to set up more targeted campaigns with stricter qualification criteria, such as visiting your pricing page 3 times.
• Lookalike leads: AiSDR can help teams find lookalike audiences based on a variety of criteria, such as people who match your current customers or even your recent closed-won deals.
• LinkedIn social signals: If you or your competitors have a large LinkedIn following, AiSDR allows you to leverage these networks by engaging people who leave likes or comments.
• New-in-role: Teams can use AiSDR to track product champions, as well as people who recently changed jobs or entered an executive role.

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Common Room

Common Room does a great job helping sales reps identify and act on prospect readiness signals. It’s also highly recommended by Yurii Veremchuk, Alexine Mudawar, and Noam Nisand.

• Signal capture: Common Room gathers signals from diverse touchpoints, including job changes, website visits, and product-led sales activity. This makes it easier for sales teams to spot relevant buying signals in real time across the entire buying journey.
• Person360™: This feature helps users understand the full context behind every signal, combining individual and account-level data to fine-tune targeting. This gives sales teams a clearer view of prospects and improves lead qualification and outreach.
• RoomieAI™: Powered by AI, RoomieAI helps users find and capture hard-to-get signals, tailoring alerts to each team’s needs. It can also integrate custom signals, giving sales teams the flexibility to capture any relevant data from internal or external sources.

ZoomInfo

It probably comes as no surprise that ZoomInfo is almost universally considered the market leader (and a must-have) for sales data.

Here’s some of the data ZoomInfo offers:

• Personalization signals: Offers indicators of funding announcements, leadership changes, product launches, and mergers or acquisitions, providing context to tailor outreach efforts. 
• Awareness signals: Provides insights, such as shifts in buying groups, staff departures, and hiring plans, to offer a clearer picture of an account’s current state and assist with informed engagement. 
• Buying signals: Indicators like increased website activity, visits to G2 and other review platforms, and competitive research suggest that an account is ready to purchase.

Outbound email infrastructure and inbox automation

Setting up a good email infrastructure and automating inbox management helps see your sales emails delivered reliably while staying out of spam folders.

This includes setting up custom domains, warming up inboxes, managing sender reputation, and cooling down “overheated” inboxes. The right setup will keep your outreach running smoothly.

Fyxer AI

Florin Tatulea and Collin Cadmus both turn to Fyxer for inbox management and saving an hour per day for higher-value activities.

Here’s what you can do with Fyxer:

• Automated triage: Fyxer AI automates inbox triage by categorizing incoming emails, streamlining the process, and reducing manual effort.
• Drafting emails: The tool drafts email responses using AI, saving time and boosting productivity for high-volume inboxes.
• Optimizing email management: Quick setup allows users to optimize email management and spend less time handling incoming messages.

Woodpecker.co

According to Aaron Reeves, Woodpecker.co plays a key role in booking emails using email.

That’s because you can use Woodpecker to:

• Automate follow-up sequences: Customizable delays and triggers increase engagement and bookings.
• Maintain sender reputation: Includes inbox warm-up and deliverability tracking.

Instantly

Aaron Reeves, Noam Nisand, and many other sales experts delegate their email setup to Instantly.

That’s because with Instantly, you get:

• Targeted outreach: Streamlines email list management by allowing segmentation based on factors like company size and job title, ensuring more relevant outreach.
• Automated cold email outreach: Automates personalized cold email outreach and follow-ups, helping maintain consistency and scale campaigns without manual effort.
• Improved deliverability: Verifies and cleans email lists, improving deliverability by reducing bounce rates and supporting better inbox placement.

Data enrichment and validation 

Even the best sales tools are only as good as the data they run on.

Data enrichment and validation is critical for keeping your lead lists accurate, complete, and relevant, so that your outreach won’t go to waste.

AiSDR

Collin Cadmus, Yurii Veremchuk, and Neil Weitzman recommend AiSDR for streamlining enrichment and validation as part of a fully automated, all-in-one outbound workflow.

Here’s how AiSDR helps with data enrichment and validation:

• Data validation: AiSDR triple-checks every email address before outreach begins, protecting your domain reputation by avoiding bounces and bad contacts.
• AI-powered enrichment: AiSDR uses AI to research every target company to confirm audience-fit based on role, company size, industry, and intent signals.
• Automated flows: AiSDR continuously finds new leads that match your ICP, enriching them with firmographic and technographic data (like funding, tech stack, and hiring trends) before dropping them into active campaigns.

FullEnrich 

Used by Aaron Reeves and Collin Cadmus, FullEnrich specializes in surfacing reliable email and contact data.

Here’s how to put FullEnrich to good use:

• Data enrichment: FullEnrich gathers contact and company details from trusted sources like LinkedIn, company websites, and public directories, enriching profiles with up-to-date job titles, revenue, and company information.
• Data validation: The tool verifies contact data by cross-checking with business records and online profiles for accurate, reliable outreach.
• Advanced segmentation: It allows users to segment leads based on enriched data, helping sales teams focus on the most relevant prospects.

Scrubby

Trusted by Nick Abraham, Scrubby was key in scaling Leadbird’s contact quality and deliverability.

Here’s how you can use Scrubby:

• Data validation: Scrubby cleans email lists by weeding out invalid addresses, syntax errors, disposable emails, and mail server issues, ensuring high-quality contact data.
• Real-time verification: It instantly flags invalid emails during input, preventing wasted resources in email campaigns.
• Spam trap detection: Scrubby identifies and removes spam traps, boosting deliverability and reducing the risk of blacklisting.

MillionVerifier

Another of Nick Abraham’s tools of choice, MillionVerifier emphasizes high-accuracy email validation.

Here are a few of the ways you can use MillionVerifier:

• Data validation: MillionVerifier verifies emails using advanced algorithms, checking bounce rates, domain validity, and spam traps to ensure outreach uses only legitimate contacts.
• Real-time processing: It processes email lists instantly, providing immediate feedback on the validity of each email as it’s uploaded, making campaigns more effective.

Clay 

Widely praised by sales pros, Clay offers powerful enrichment with automation flexibility.

Here’s what you can do with Clay:

• Data enrichment: Clay pulls information from LinkedIn, Crunchbase, and company websites, adding crucial details like employee count, industry, job role, and company funding status to lead profiles.
• Data validation: It cross-references contact details with public databases and uses data verification APIs to ensure that information is accurate and valid.
• Customizable workflows: Clay allows users to create tailored workflows for data enrichment and validation, making it possible to automate data updates based on specific business requirements.

Common Room

According to Aaron Reeves, Common Room is very useful for teams who want to scale successful GTM plays.

Here’s what you can do with Common Room:

• Data enrichment: Common Room collects data from internal tools, social media, and third-party sources to enrich profiles with engagement, sentiment, and company history.
• Data validation: It cross-references information across multiple sources to ensure enriched profiles are accurate and reliable.
• Collaborative insights: Common Room integrates with tools like Slack, Zoom, and CRMs to keep profiles updated with team insights and real-time data.

Zoominfo

A mainstay in most B2B sales stacks, ZoomInfo provides deep enrichment at scale.

Teams will also get:

• Comprehensive data enrichment: ZoomInfo offers detailed contact and company data, enriching profiles with real-time insights into leads and organizations.
• Advanced segmentation: ZoomInfo provides advanced search filters, helping users pinpoint high-potential leads by targeting specific industries, company sizes, job titles, and more.

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Meet the sales experts

Forget the self-proclaimed sales “gurus”.

These experts are the real deal. They’ve built and led sales teams, closed deals at scale, and created and executed strategies that delivered results. 

Together, they bring deep, battle-tested experience, and they know outbound sales software inside and out.

And they are…

Alexine Mudawar

Alexine Mudawar is a seasoned sales leader and consultant with a knack for building high-performing teams and crafting strategies that drive results. She’s helped companies skyrocket their sales productivity, and her work has earned her multiple President’s Club honors. As the founder of Women in Sales, Alexine is on a mission to support and uplift women in the sales industry, offering mentorship and guidance to help them break barriers and excel.

Collin Cadmus

Collin Cadmus is a sales leader and consultant with five leadership roles and two successful exits. As a former VP of Sales and CRO, he now advises and coaches the next generation of sales leaders. His insights focus on building scalable sales teams and strategies.

Gaetano “Nino” DiNardi

A sales strategist and the Chief Revenue Officer at OutboundView. With over 10 years of experience, he specializes in outbound sales and lead generation, helping businesses refine their cold outreach and personal branding. His expertise makes complex sales tactics simple to apply.

Florin Tatulea

Florin Tatulea is a sales leader and LinkedIn Top Voice, known for building high-performing outbound sales teams. He was Loopio’s first SDR, helping generate over $50M in pipeline annually. Now, he leads Sales Development at Plato and runs SalesFlo, a platform for sales training.

John Barrows

John Barrows has half a million subscribers on LI (wow!). He is a no-nonsense sales trainer and the founder of JBarrows Sales Training. He’s worked with top tech companies like Salesforce and LinkedIn, helping sales teams sharpen their skills. His Make It Happen Mondays podcast is packed with real-world sales advice.

Kyle Poyar

Kyle Poyar is a growth strategist with 15+ years of experience helping SaaS companies scale. As Co-Founder and Operating Partner at Tremont, and former Operating Partner at OpenView, he specializes in pricing, revenue, and go-to-market strategies. His newsletter, Growth Unhinged, is a go-to resource for 80,000+ subscribers looking for actionable insights.

Neil Weitzman 

Neil Weitzman is the Founder and CEO of revenue•x, a firm offering fractional Chief Revenue Officer (CRO) services. With over 25 years in B2B SaaS, tech, consulting, and data businesses, Neil has guided companies through different growth stages, from $0 to $200M+. He is also the Co-Chair of the Fractional/Consultant/Advisor group at Pavilion and a Featured Thought Leader at Sales Assembly.

George Storm

George Storm is a sales executive with 20+ years of experience driving growth and leading teams. He’s worked at companies like Scrive, shaping sales strategies across sectors, and co-founded Skills, where he’s reimagining sales training. A big advocate for AI in sales, George often shares his insights through podcasts and webinars.

Nick Abraham

Nick Abraham is the founder of Leadbird.io, where he’s reshaping outbound sales with a pay-per-meeting lead generation model. His expertise in cold outreach and sales automation makes him a must-follow for teams looking to scale smarter.

Noam Nisand

Noam Nisand is a GTM expert and sales leader who’s helped startups craft winning outbound strategies. He’s known for building and scaling sales teams, refining playbooks, and staying ahead of the latest outbound sales trends.

Yurii Veremchuk

Yurii Veremchuk is a co-founder of Swipely and a sales influencer known for his expertise in outbound sales and LinkedIn strategies. He helps businesses sharpen their cold outreach and personal branding, turning complex sales tactics into actionable strategies.

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