Sales Navigator Costs Add Up when You’re Not Doing Social Selling
Is LinkedIn Sales Navigator worth the price tag if you’re not doing social selling?
On a recent sales call, we spoke with a company that had just pivoted from low-ticket B2C selling to a B2B sales model. They had 5 SDRs, and they were trying to figure out how to scale outreach without sacrificing quality.
Their current tech stack was simple but servicable:
No deep personalization. No signal-based outreach.
Just building lead lists in Apollo and launching sequences through HubSpot.
“Apollo and HubSpot with a bit of LinkedIn, and a bit of emailing and calling outreach.” – Demo participant
They were also still using spreadsheets for calling. One SDR even told a prospect, “I don’t know anything about your company. I was just given a call sheet.”
You can guess how well that went.
When Sales Navigator becomes a list tool instead of a selling tool
They had Sales Navigator in their tech stack, but they weren’t using it for social selling.
Instead, it functioned as a glorified lead filter: Find leads → Copy/paste into Apollo or HubSpot → Repeat.
While this approach may work for low-volume teams in small batches, the hidden cost of all these manual steps starts compounding fast for higher volumes.
That’s when we showed them how AiSDR simplifies this by integrating Sales Navigator directly into the outreach workflow:
- You start with familiar Sales Navigator filters
- AiSDR pulls in matching leads (without you needing to export and enrich them manually)
- AiSDR finds verified business emails
- AiSDR adds them to the queue for outreach
No switching tabs. No third-party tools. Just one integrated workflow.
And AiSDR doesn’t stop there.
Once they’re ready to scale further, they can layer in website visitor data, LinkedIn engagement signals, and even LinkedIn-only sequences.
All fully built in.
Outreach that doesn’t sound like a template
One of their main concerns?
Quality.
They didn’t want “scale” to end up as “spam”.
And that’s where AiSDR stood out.
AiSDR uses over 323 signals from LinkedIn activity to company updates and hiring intent to write unique, relevant messages for each lead.
Every email is personalized from scratch, and there’s no need to tweak templates to make messages sound natural. The only setup needed is to pick an email framework from the AiSDR library, or create your own framework.
The AI handles the rest.
Follow-ups are built around the same logic.
If a lead replies, AiSDR keeps the conversation going and flags it when it’s time for a human to step in.
And everything gets synced back to HubSpot automatically. No manual data entry needed.
Done-for-you email infrastructure
Aside from email quality concerns, another sticking point was domain and inbox setup and safeguarding.
AiSDR handles that too at no extra cost:
- Mailbox warmup
- Domain rotation
- Management of LinkedIn connection and message limits
No guesswork. No risky DIY. No extra hours spent on infrastructure.
Each customer gets a dedicated GTM engineer to guide them through domain setup, sequence building, and everything in between.
More than Sales Navigator, & more than email
This wasn’t a “pick one tool” kind of conversation.
This prospect was also considering a vendor that offered basic email sequencing at a lower monthly price but lacked:
- Website visitor tracking
- AI smart replies
- Automated HubSpot sync
Nice-to-haves? Maybe.
But once they saw what’s possible when everything’s working together, it’s hard to go back.
After all, AiSDR isn’t just a sequencer, as it can cover:
- Outbound and inbound email outreach
- LinkedIn outreach
- First touches
- Follow-ups
- Lead enrichment
- CRM data syncs
Whether your data starts in Sales Navigator, HubSpot, or on your website, AiSDR brings it all together, so that your outreach is smarter, faster, and easier to scale.
