16 Best AI Outbound Sales Tools and Recipes You Need in 2025
Get a closer look at 16 AI-powered outbound sales tools and recipes you’ll want in 2025
Outbound sales is no walk in the park. You’re reaching out to leads who may not have heard about your company, and a challenging economic climate is tightening everyone’s purse strings.
This is where outbound AI technology can make all the difference. Armed with the right tech stack, you can supercharge your sales team’s productivity levels and accelerate deals.
What is outbound sales software?
Outbound sales software streamlines your sales process with tools and features that make it easier for you to identify prospects, nurture leads, and run targeted outreach campaigns.
The most common types of outbound tools include:
- Lead generation tools for capturing highly qualified prospects
- Email automation tools for sending personalized emails at scale, crafting nurturing sequences, scheduling, and tracking results
- Call automation tools for auto-dialing, scripting, and recording
- Pipeline management tools for tracking the flow of leads and ensuring they’re moving down the sales funnel
- Analytics and reporting tools for monitoring and assessing the effectiveness of the outreach campaign
Some software solutions specialize in one area of responsibility, such as email warm-up or lead prospecting, while others offer a broad set of features and tools that let you manage most sales tasks from one software.
Why use outbound sales AI?
In a nutshell, outbound AI technology lets you work smarter and faster. You get more tasks done in less time, and you can use the time you win back for other purposes.
Here are some of the sales tasks that outbound AI assistants can help you with.
Scale your outreach
AI outbound sales tools can chomp through huge amounts of data to identify, score, and prioritize prospects.
AI is also great for personalization.
86% of B2B customers are more likely to buy from vendors that take the time to get to know them, and personalization is one way of showing your prospects that you understand their goals.
In response, AI tools can segment your audience and craft personalized messages that resonate within bulk campaigns.
Streamline routine tasks
Sales reps spend 70% of their time on tedious and manual tasks like email and lead management. AI tools can significantly boost their productivity by automating repetitive tasks and streamlining workflows.
With more time for high-level strategic thinking and value-added services, sales teams can give more attention to building relationships with prospects.
Increase ROI
AI-driven efficiency means you cut operational costs while boosting revenue. This lets you scale your sales operations while keeping teams lean, with lower spending on recruitment, office space, equipment, and salaries.
And because AI tools do a great job of identifying leads and nurturing them until they’re ready to close, you don’t end up spreading your sales teams too thin. Your reps get the bandwidth they need to forge relations that inspire trust and close deals.
Optimize resource allocation
AI-enhanced sales analytics show your teams where they’re performing best and where they need to improve.
Reps can use real-time analytics to identify trends and adjust communication tactics on the fly. They can also use big-picture reporting to evaluate and adjust the overall sales cycle for better results. Predictive insights can help forecast future trends and make better decisions.
Who needs outbound sales AI?
In a word? “Everyone.”
But outbound AI technology is especially useful if you want to see business growth while keeping your teams lean.
Sales teams
69% of sales professionals find it increasingly difficult to sell, and it’s no wonder. B2B customers looking to maximize the value of every purchase can take up to six months to evaluate software before actually investing.
More and more, B2B customers expect reps to serve as trusted advisors who understand their goals, but almost 75% say their relationships with sales professionals feel transactional.
The right AI sales tools can take manual work off your reps’ plates, letting them build meaningful relationships and provide a more personalized approach.
Marketing teams
Sales teams are 103% more likely to perform better when they’re aligned with their company’s marketing team. 61% of sales professionals say this alignment is even more important in challenging economic times, but only 30% believe they’re in tune with marketing.
43% of sales professionals need the marketing team to deliver higher-quality leads, while 39% say there needs to be better alignment in terms of goals and strategies. HubSpot customer success manager Nakul Kadaba suggests that removing data silos and sharing information is key to keeping sales and marketing teams in sync.
Several AI outbound sales solutions also provide lead qualification and collaboration tools to keep marketing teams aligned on what matters.
Startups
If you’re a start-up, finding good tools is a strategic investment that lets you stretch your budget instead of burning a hole in it.
Startups can leverage AI tools for outbound sales to expand team capacity and cover gaps in their processes while keeping headcount to a minimum. Companies like Metal, Harmix, and The Partner Sales (TPS) supercharged their outreach campaigns without bringing in new reps and inflating costs.
SDR agencies
Many SDR agencies rely on revenue sharing, commissions, and other types of performance bonuses to make money.
To max their revenue, SDR agencies should be reaching out to as many leads as they can while keeping their SDR team as lean as possible. With the right tool, SDR agencies can delegate certain time-consuming tasks like email drafting to AI, while allocating human sales reps to calls, demos, and other areas where humans are still needed.
Outbound sales capabilities made possible by AI
AI outbound technology is about much more than generating personalized emails. You can also use AI to automate lead research, identify intent signals, create personalized videos, and go through hours of call transcripts.
Machine analysis of sales data volumes
Machine learning algorithms can process vast amounts of sales data at lightning speed. In outbound, they work to filter out high-potential prospects by sifting through demographic information, historical interaction data, and engagement metrics.
They also use these insights to prioritize leads, guiding your sales team to align their effort and approach in calls.
Chatbots and virtual sales assistants
You can rely on AI-powered chatbots and virtual assistants to ensure customers are getting answers to their questions 24/7. These AI assistants can also take charge of simple tasks like scheduling meetings and providing product demos, giving your reps more time for high-value work.
Sales analytics and forecasting tools
Predictive analytics tools help you predict future behavior based on past interactions and engagement. They identify prospects more likely to convert, so sales teams can engage with them more productively. Reps or an AI tool itself can figure out which leads to hand over to closers and which ones to assign to nurturing campaigns.
Email automation
Natural language processing (NLP) technology helps automate emails, personalizing their content to ensure they resonate. In many cases, the personalization can outperform an average SDR’s attempt.
This allows sales teams to send out tailored emails at scale. Reps no longer have to grapple with generic templates and complicated follow-up schedules.
Sales meeting booking automation
An AI scheduling assistant can be integrated into a sales engagement tool to support automated nurturing campaigns. It can update a calendar once a prospect agrees to a meeting, notify the assigned rep, and update the nurturing sequence to stop sending out follow-up emails.
All these AI capabilities work to keep your sales processes running smoothly and effectively with fewer human resources.
16 top outbound sales tools and where they work
With so many tools for outbound sales on the market, it can be hard to narrow down your options. So, we’ve done the hard work for you and put together a list of the best outbound sales automation tools for elevating sales team productivity and accelerating revenue growth.
We’ve grouped the solutions by function and highlighted the features that will most benefit your outbound sales campaigns.
Sales analytics software
Sales analytics software automatically gathers data from multiple sources, organizing it in a way that makes it useful for sales teams. Tools in this category track metrics and present them in easy-to-read reports, giving reps actionable insights for decision-making and outreach.
Salesforce Sales Cloud
Sales Cloud integrates a suite of marketing, sales, and customer service tools. Reps can get the most out of Sales Cloud through its business analytics tool, which provides a consolidated view of pipeline metrics.
Best for: Data analysis to spot risks and opportunities.
Sales Cloud alerts reps to deal with progression and next steps.
Aviso
Aviso is cloud-based predictive insights software for revenue forecasting, pipeline management, conversational intelligence, data-driven decision-making, and deal acceleration. It consolidates CRM data, historical deal trends, and conversations across channels.
Best for: Real-time deal tracking and forecasting.
Aviso automatically updates its projections to ensure reps are always prepared to mitigate risks and capture opportunities.
Customer relationship management
Customer relationship management (CRM) software gives you a platform for storing data and managing interactions with prospects and customers. Sales teams can use it to organize lead data, identify sales opportunities, and automate engagement.
AiSDR
Whether it’s using a lead’s 3 most recent LinkedIn posts or pulling data from 3 custom HubSpot properties, AiSDR excels at personalizing communication with prospects. AiSDR can also be configured to track website visitors and enrich the data of anyone who checks out your website. It will even enter this data into your HubSpot.
Best for: Automated personalized outreach and two-way data sync with HubSpot.
AiSDR can automatically craft nurturing sequences over email and LinkedIn, as well as send follow-ups and content such as case studies.
Pipedrive
Pipedrive is an easy-to-use CRM for tracking sales pipelines and closing deals. It lets your sales teams store customer data and interactions in one convenient tool that pulls data from spreadsheets and other integrated programs. Smart custom fields automatically capture relevant information and automate calculations.
Best for: Convenient visualization of funnels and opportunities.
Pipedrive shows sales funnels in a Kanban-style dashboard, allowing reps to monitor negotiations and quickly capture opportunities on the fly.
Sales engagement
Sales engagement software gives your reps the tools to maintain high-quality interactions with prospects and customers. With AI under their belt, teams can send out personalized messages at scale to keep conversations engaging.
InsideSales
InsideSales is an enterprise sales engagement platform designed to accelerate deals by automating repetitive tasks so reps can focus on selling. It takes over administrative tasks and streamlines workflows.
Best for: Boosting team efficiency with AI-driven insights.
InsideSales identifies qualified prospects, analyzes their behaviors, and determines the best ways to engage with them. Sales teams get prioritized recommendations and easy-to-understand buyer intelligence, so they know who to engage with and when to reach out.
Conversica
Conversica uses AI to automate conversations with prospects and customers. It crafts human-sounding messages designed to nurture and engage.
Best for: Effective AI-driven SMS and emails.
Conversica ensures messages are delivered at the right time to the right prospects and with the right tone of voice.
Salesloft
Salesloft is an all-in-one sales engagement platform that gives sales teams the buyer signals they need to engage with prospects at the right time. It uses powerful analytics and A/B testing to effectively engage the right leads.
Best for: Personalized outbound at scale.
Salesloft is a powerful tool for ensuring outbound sales campaigns are properly executed. It leverages generative AI to personalize outreach emails at scale.
Email communication automation
Email automation tools take charge of sending timely persuasive messages to qualified leads. They can also automatically craft, schedule, and send human-sounding emails. This keeps your response time down and ensures no follow-ups fall through the cracks.
AiSDR
During your outbound campaigns, AiSDR writes first-touch emails, follow-ups, and replies to your leads based on the information in your sales persona, your preferred GTM plays, and your chosen email framework. The AI even staggers sends so that your email deliverability stays high.
Best for: Human-sounding outreach on autopilot.
You can count on AiSDR to respond to incoming emails in less than ten minutes when appropriate. It can also send timely follow-ups to increase the chances of getting a positive response from your prospects.
Cold Email Generator
Cold Email Generator is part of Copy.ai – an AI-driven content creation and prospecting platform. The Generator generates emails for your outbound campaigns for free and takes the extra step of tailoring a message to a lead.
Best for: Fast email drafting for free.
Simply add a link to the prospect’s LinkedIn profile, type in a brief description of what you’re trying to offer, then leave the AI tool to do its magic.
Sales and lead generation
Lead generation software automates the prospecting process, allowing your teams to easily access huge pools of prospect data. The right providers rigorously screen leads to ensure reps are reaching verified contacts.
Kaspr
Kaspr is a lead generation tool that retrieves prospect contact details. Kaspr works with LinkedIn and its Sales Navigator and Recruiter Lite services to dig up information such as an individual’s name, job title, email address, and phone number.
Best for: Automated lead generation from LinkedIn.
Kaspr can be used as a web app or Chrome extension and integrates with your CRM. It also gives users access to its own database of more than 500 million email addresses and phone numbers.
Cognism
Cognism is a sales intelligence platform designed to help revenue teams connect with their target market. It retrieves data from multiple sources, including private companies and public records. Cognism integrates easily with popular CRM and sales engagement tools such as Salesforce, Salesloft, and Hubspot.
Best for: Comprehensive insights for effective B2B sales.
Cognism provides phone-verified mobile numbers and unrestricted access to personal and company-level data. It also has international coverage, allowing you to reach a global market.
Sales support
Sales support solutions are designed to boost the efficiency and productivity of your sales force. Their main goal is to help reps focus on selling and increase their chances of closing deals.
Brainshark
Brainshark is a sales training solution for equipping client-facing teams with the skills they need to perform at their best. With Brainshark, you can put together learning programs that users can access across devices from anywhere, anytime.
Best for: Onboarding and upskilling.
Sales teams can set up Brainshark to track a rep’s learning progress, send alerts, and generate certificates of completion. This AI tool is great for onboarding new reps and upskilling your existing team.
ClearSlide
ClearSlide is a sales enablement platform that integrates tools for content, collaboration, and analytics. It automatically guides reps to content that will help them with the sales process and lets them easily share sales data in email links.
Best for: Real-time sales engagement tracking and sales efficiency.
Rules-based recommendations and actionable insights lead to better deal negotiations. ClearSlide gives reps visibility into every customer interaction and the engagement data they need to make intelligent decisions.
Sales meeting booking and calendar planning
Sales scheduling tools automatically book meetings between prospects and reps. They connect with your calendars to manage schedules and find joint availability. Some tools also automate the email sequences that lead up to a meeting.
AiSDR
AiSDR will follow up with prospects, answer questions, and handle objections, all with the goal of getting a meeting booked. If a lead asks a question or voices an objection that it can’t handle, it will flag the conversation and elevate the lead to a human sales rep.
Best for: Easy nurturing and meeting scheduling.
AiSDR syncs with both Calendly and HubSpot. It sends reps an alert every time a meeting is booked and will also stop sending out follow-up emails when a prospect has already accepted an invitation.
Sales optimization
Sales optimization solutions give sales teams the tools and insights they need to enhance the way they interact with prospects and customers and move forward with deals.
People.ai
People.ai is a business intelligence platform that automates the capture of all lead data and customer activities, matching them with the right accounts in the CRM. Sales teams get a complete view of every prospect and deal, allowing them to make data-driven decisions.
Best for: Enhancing sales performance through automated data capture.
Reps get data to improve customer interactions in real time. They can quickly access the most influential decision-makers and figure out the next best step to capture opportunities.
Gong.io
Gong.io is a revenue intelligence platform that analyzes billions of buyer-seller interactions to provide users with the insights they need to improve deal management. It makes pipelines predictable, enabling sales teams to proactively mitigate risks and identify deals that are going well.
Best for: Enhancing B2B sales effectiveness by recording and analyzing customer interactions.
It provides actionable insights, automates workflows, and improves decision-making to help sales teams close more deals and accelerate revenue growth.
Full-service AI tools for sales operations
All-in-one systems simplify the sales process by integrating many different tools into one platform. They have practically everything reps need to accelerate sales cycles, from prospecting and qualifying leads to crafting outreach emails and analytics reporting.
AiSDR
AiSDR automates the entire outreach process for both outbound and inbound, from lead capture and qualification to personalized emails and scheduling meets. It provides access to the contact information of more than 700 million professionals, which sales teams can comb through to find profiles relevant to their campaigns (or tell the AI what you’re looking for and the AI will look for leads that match every day).
Best for: Automated outreach with exceptional personalization.
AiSDR also automates the creation of email messages, tailoring them to every recipient to ensure they resonate.
Salesforce
Salesforce’s suite of products works together to accelerate sales. The platform can automate responses to queries, auto-generate personalized emails, and send follow-ups.
Best for: Comprehensive sales automation with a built-in CRM.
Salesforce automatically captures customer data, maintains CRM records, and updates metrics. Reps get a complete view of the customer journey, allowing them to make informed decisions and take action.
HubSpot Sales Hub
HubSpot’s Sales Hub comes with features designed to boost the productivity of sales teams. It offers customizable email templates, automated follow-ups, and call recording. It can also automate the creation of effective CTAs.
Best for: Teams needing a user-friendly CRM and sales support.
HubSpot’s sales engagement tools can run contextual conversations to convert prospects. Its deal management tools streamline workflows to quickly warm up leads for closers, and reps get the data they need to effectively prioritize promising deals.
