3 Strongest Intent Signals for 5x-10x Higher Conversion

Since shifting to signal-based outreach at AiSDR, I’ve seen firsthand how powerful intent signals really are.

When we moved from standard cold lists to targeting prospects based on behavior and intent, our results changed dramatically.

That’s a 5x-10x improvement. And it didn’t happen by accident.

Right now, the three signals that are performing best for us are:

• High-intent webpage visitors
• Engagement on our own LinkedIn page
• Engagement on our competitor LinkedIn pages

Here’s a closer look at each signal, why it works, and the tradeoffs that come with using this strategy.

TLDR

• The goal: Book more meetings
• The tactic: Run campaigns that target high-intent signals
• The result: 5x-10x better conversion

Signal #1: High-intent webpage visitor

The strongest signal we use is tracking visits to high-intent webpages.

Specifically, we focus on pages like:

• Pricing page
• Demo page
• AiSDR vs [competitor] comparison pages

The people visiting these pages aren’t casual browsers.

Someone reading your pricing page is actively evaluating your product. They’re likely deep in their buying journey. They just haven’t converted yet.

Or someone checking out a comparison page is assessing options, and they might be looking for some differentiating factors that can shift their decision from one provider to another.

Visitors like these are primed for fast, highly relevant follow-ups.

Why it works

• It’s a clear sign of strong buyer intent
• It results in personalized, timely outreach that feels natural and fits the buyer’s intent

What to watch out for

• You need a decent amount of website traffic to make this GTM play meaningful at scale
• Startups with low traffic will likely struggle to generate enough leads from this signal alone
• Leads from Europe may be excluded due to GDPR restrictions
• Risk of poor personalization, like “I saw you visited our pricing page”

Tip: Always frame your outreach around value and help. Not surveillance (unless your product’s primary selling point is website visitor tracking). 

Signal #2: Targeting own LinkedIn page engagement

The second-best signal we’ve seen is engaging people who leave likes or comments on one’s own personal or company LinkedIn page.

Because when someone interacts with our posts, they become a warm lead. Even the barest minimum of engagement means they can now recognize your brand. And that familiarity gives you a major head start. 

And following up with these individuals feels natural and well-timed because:

• They’ve already shown some level of interest
• You can reference their engagement in your outreach
• You’re essentially reactivating a warm lead instead of reaching out to a cold one

Why it works

• It’s warmer than pure cold outreach
• It’s great for expanding brand- or founder-driven sales pipelines

What to watch out for

• You need to invest time and energy into consistently creating and posting valuable LinkedIn content 
• You need to dedicate resources to growing your audience (it’s a marathon, not a sprint)

Tip: Build momentum by posting useful content before you need to start using LinkedIn for pipeline generation.

Signal #3: Targeting a competitor’s LinkedIn page engagement

The third strongest signal we’ve seen is engaging people who leave likes or comments on a competitor’s pages or posts.

While not as effective as your own page’s engagement, this signal is still very useful. 

Prospects are already problem-aware and looking for solutions related to yours. And if they’re not 100% happy with what they’re seeing, this opens the door for a well-positioned, well-differentiated solution.

Why it works

• People are already interested in your type of solution
• It offers a natural way to position yourself

What to watch out for

• This audience can potentially be even smaller than your own LinkedIn followers
• You’ll need special tools to identify competitor engagement (manual tracking won’t be practical at scale)

Tip: Prioritize targeting competitors and founders who invest heavily in content. This allows you to reap the benefits of their work without needing to invest in your own LinkedIn growth (or it at least buys you time to build your own LinkedIn network).

Result

Signal-based outreach works.

There’s no question about it.

We’ve seen conversion rates for signal-based outreach outperform cold outreach by over 10%.

It’s also helped shorten sales cycles and create outreach that prospects respond to.

But it’s not a magic wand.

There are two major limitations:

• You’ll need a strong foundation, such as good website traffic or an active LinkedIn presence
• You’ll need to be fine with targeting smaller yet higher-quality prospects compared to broad outreach

Think of it this way: Traditional cold outreach is like casting a wide fishing net while signal-based outreach is fishing with a spear.

But if you’re willing to prioritize quality over quantity, signal-based strategies will fundamentally change your go-to-market results.