12 Tactics to Improve Website Visibility and Get More Traffic That Converts
Struggling to get consistent web traffic? Try these 12 tactics to boost your website visibility
You’ve set up website visitor tracking, followed every best practice, and… still not seeing much activity?
It’s not necessarily the tool’s fault. After all, tracking tools only work if visitors actually land on your site.
If your website is buried deep in Google’s search results – or worse, not indexing at all – visitor trackers won’t have anyone to track and engage. They’ll just sit there collecting digital dust and cobwebs.
Before you can convert traffic, you need to attract it. That’s where boosting your website’s visibility comes in.
What is website visibility?
Website visibility refers to how easily your website can be found by users through search engines like Google.
It measures how prominently your content appears when someone searches for topics, problems, or solutions related to your business.
Visibility typically includes:
- Organic search results
- Paid advertising placements
- Social media shares and shares
- Backlinks from reputable websites
- Directory listings and press coverage
The more visible you are across these channels, the more people discover and visit your site.
Why is website visibility important for sales?
Website visibility isn’t just about SEO rankings. It also has an impact on lead generation, conversions, and sales performance, especially when it’s paired with tools like website visitor tracking and AI outreach.
More traffic = more pipeline
If your site isn’t visible, it might as well not exist. High visibility gets more eyes on your brand, increasing the chances of converting visitors into leads.
Higher-quality leads
Ranking for the right keywords makes it easier to attract high-intent prospects. Such people are already searching for what you offer, making them more likely to convert into a customer.
Stronger brand credibility
Appearing in the top search results, especially the first 10 results or in AI overviews, signals authority and trust. It makes your brand feel familiar and reputable, even before a prospect clicks through.
Stronger ROI
Organic visibility is a compounding asset.
Unlike paid ads, which disappear when the budget dries up, good SEO keeps driving traffic for months or years.
This, by the way, was one of the strategic reasons behind picking AiSDR as the company name. Since the name reflects the AI SDR market category, it makes it much easier for our team to maintain top spots in search results without sinking millions into SEO.
Competitive edge
If your competitors rank higher or dominate attention across channels, they’re winning the mindshare (and wallet share) of your audience. Visibility helps you close that gap or take the lead.
Smart tracking = smarter sales
When your visibility is strong, your website visitor tracking tools will shine, because more qualified visitors = more tracked activity = more warm leads to follow up on.
And this gives your sales team real-time signals from high-fit prospects, making outreach more timely, relevant, and capable of turns visitors into sales-ready leads.
Check if your website even shows up on Google
This may sound basic, but it’s one of the easiest wins.
If Google doesn’t index your site, it won’t show up in search results. That means zero chance of organic traffic from people looking for your product or service.
To check if your site is indexed, just type site:yourdomain.com into Google. If nothing shows up, your site is invisible to search engines.
But if you can find your website, don’t rush to check the box either.
Individual pages might not necessarily be indexed even if your main page is. That’s where Google Search Console (GSC) comes in. It’s free, and it gives you insight into:
- Which pages are indexed
- Which aren’t
- And what’s holding them back (technical issues, duplicate content, redirects)
Use the URL Inspection Tool in GSC to check specific pages. Google will usually tell you why something’s not indexed. Common issues include crawl blocks, when your site settings tell Google not to access a page, or redirect chains when pages link to each other in a loop.
Your content quality might be part of the problem, too, as Google’s crawler often skips pages with thin content or duplicated meta tags. Rewrite them or consolidate pages with related content to improve search engine visibility.
Just make sure to double-check that no-index directives from staging aren’t accidentally carried over when launching to production, or search engines won’t crawl your new pages.
Use keywords the smart way
You don’t need to load every sentence with keywords like it’s 2011.
Google’s smarter now and doesn’t like it when sentences are barely readable because of keywords.
But that doesn’t mean you should skip keywords altogether. You still need to show Google what your content is about and make it relevant to what people actually search for.
Each page on your site should focus on one clear topic or question. Targeting too many ideas on a single page confuses Google (and your visitors). It also makes it harder to rank.
Here’s what helps:
- Do some keyword research before writing. Tools like Ahrefs, Semrush, or even Google Keyword Planner are very useful.
- Look for high-volume keywords that match your offer. Long-tail keywords (more specific phrases) often have less competition and are easier to rank for.
- Make sure your keyword shows up in:
- Page title
- Meta description
- URL slug
- H1 heading
- A few subheadings (H2/H3)
- Body copy (naturally!)
Pro tip: Don’t create five pages targeting the same keyword.
That splits your chances and results in what’s called “keyword cannibalization.” You end up competing with yourself in search results, leaving it up to Google to compare your pages and decide which one fits best.
But with keyword optimization, you can get great results, even without writing new copy.
For example, Content Growth grew their monthly organic visitors from 1,000 to 117,801 after optimizing 300 blog posts, without publishing any new content.
Build pages that Google (and humans) can actually read
Getting indexed is essential, but if your site structure is messy, you’re basically asking Google to solve a puzzle with missing pieces. Your goal is to make it easy for search engines to understand what each page is about and how everything connects.
This is called search engine optimization (SEO), and here’s the basic rundown on how to do it right.
Meta titles and descriptions
These show up in search results, so make them count. Include your main keyword early and make the description sound like a preview from a friend, not a robot.
URL structure
Short and clean wins. Every. Single. Time.
Instead of aisdr(.)com/blog/page?id=123, use aisdr.com/blog/ai-bdr. Google and your visitors will get the gist instantly.
Header hierarchy
Use clear H2s, H3s, and H4s. This gives your content structure and helps Google understand what topics live where.
Image tags
Google can’t “see” your images, so use clear alt text, plain description, and relevant keywords if they fit. Name files properly (like ai-bdr-demo.png) instead of leaving them as Screenshot2024.png.
Lazy naming, plus embedded metadata, can give away that it’s a quick Mac screenshot.
Internal linking
Link related pages together using meaningful anchor text (don’t just write “click here”). This helps Google crawl your site more efficiently. Moreover, good internal linking isn’t just for SEO. Visitors who land on your pricing page might be curious about your case studies, so guide them properly.
This way, Google can easily crawl your pages and place them correctly. Your visitors will also appreciate reading or skimming well-structured articles instead of walls of plain text.
Submit an XML sitemap to give Google a map
An XML sitemap is like a GPS for search engines.
It lists all the key pages on your site and speeds up indexing, especially for new pages or blog posts. This way, you make sure important URLs aren’t missed.
You can generate a sitemap using tools like Yoast (if you’re on WordPress) or Screaming Frog, then submit it through Google Search Console.
Set yourself a reminder to resubmit your sitemap after major content updates, and check Search Console every so often to catch crawl errors early.
And yes, it’s totally worth it, even if Google’s already crawling your site. You’re simply speeding things up.
Create more pages with a purpose
More pages mean more chances to show up in searches.
That doesn’t mean creating fluff content or spinning out near-identical posts. It means building pages that actually help your audience by answering specific questions, solving real problems, or showing how your solution works in action.
Blogging makes this easy. It helps you:
- Target more keyword variations, especially those people search for but don’t usually find on product pages.
- Drive organic traffic from long-tail searches such as “how to qualify sales leads with AI” or “what to say in a cold email to a CFO.”
- Build topical authority, boosting your rankings across the board as you consistently post around your niche.
And if you’re running low on ideas, don’t overthink it.
Real conversations are your goldmine.
Use a content flywheel like turning sales calls, LinkedIn DMs, and comments into content. Tools like Grain can pull out highlights from Zoom meetings, and AiSDR can group replies by the outcome to show what wording actually works.
Turn those insights into a blog post. Then, turn that post into a brief LinkedIn update, email content, or short how-to video.
Rinse. And repeat.
Spread the word across channels that matter
Posting content on your site is step one, but you can’t expect to fully engage your target audience if it just sits there. Push it where your audience already hangs out.
Start with online directories and business listing platforms:
- G2, Capterra, Clutch (great for SaaS/B2B tools)
- Yelp or TripAdvisor (if relevant locally)
- LinkedIn company page
- Facebook business page
Each one gives you another backlink and another reason for Google to trust your domain. This improves your domain authority, making your pages easier to rank.
Share your content (especially blog posts, landing pages, and case studies) across channels like LinkedIn, Facebook, Reddit, Instagram, or Slack communities. Find a channel that works best for your audience and tailor the format.
Post on social media to let people know you exist
Picked your channels?
Now post.
Posting useful, relevant content on platforms like LinkedIn is a low-cost way to drive traffic and stay on people’s radar. It improves website visibility, brings in warm traffic, and keeps you top-of-mind without paying for every click. Just make sure you’re posting something that makes people want to click:
- Focus on content that answers real questions or shows behind-the-scenes insights (a short clip from a sales call or a breakdown of a win).
- End posts with a clear CTA, such as a link to your blog, landing page, or case study.
- Post consistently, not just when you suddenly remember you have a company page.
Pro tip: You can always repurpose blog content into bite-sized posts, quotes, or short videos to stretch each idea across multiple formats.
Get on Google’s radar officially
One simple but often overlooked move is to claim your business on Google and get verified.
Set up a Google Business Profile if you haven’t already done so. It’s free, and it literally puts your brand on the map. Once verified, Google’s crawler can easily associate your website with a real entity, which promotes local search visibility and trust.
Even if you’re a fully digital B2B product, having a verified profile:
- Improves your chances of showing up in “company name” searches
- Tells Google your site’s legit
- Lets you manage how your business appears on Search and Maps
- Makes it easy for users to leave reviews about your service, and for others to find and read them
It still helps even if no one can visit your office.
Write titles that make people want to click
Your page title is the first thing people see on Google. If it’s dull, vague, or sounds like clickbait, you’ve already lost.
Here’s how to make a page title better:
- Keep it specific (no generic phrases like “Everything You Need to Know…”)
- Skip phrases like “Top 5” or “Best tools.” They are overused and get lost in the crowd.
- Use your main keyword, but keep it human.
- Promise value, but only if you can deliver.
For example, which would you click?
- “Home” / “Page 1”
- “AI Sales Tools Guide”
- “AI Sales Tools That Saved Our Team 20+ Hours a Week”
Probably the third. It’s the most compelling and even a little intriguing. And that’s what Google ranks higher.
Once published, check your pages in Google Search Console. If your title shows up but no one’s clicking, tweak it. A stronger title can boost your click-through rate without any page changes.
Team up with people who already get traffic
One of the fastest ways to get more eyes on your site is to borrow an audience from people who’ve already done the heavy lifting and built one. Influencers, bloggers, newsletter writers, YouTubers, and even niche LinkedIn creators are your potential partners. Use the options they offer:
- Guest posting: Write a genuinely helpful article tailored to their audience. Link to a specific, relevant page on your site (ideally, one that matches the post topic and has a CTA).
- Collaborations: Co-host a webinar, record a podcast episode, or run a joint LinkedIn post series. This builds credibility fast and gets you in front of a warm audience.
- Feature swaps: Offer to highlight them in your blog, newsletter, or LinkedIn post and ask for the same in return. It’s simple, win-win, and works great for B2B.
- Social media mentions: Paid shoutouts can help, but nothing beats a natural, trusted recommendation. If an influencer or blogger genuinely likes what you offer, a quick post or story can drive real traffic, especially if it links to the right page.
A quick heads-up: make sure you’re partnering with creators who talk to your target audience.
A LinkedIn post about your AI outreach tool won’t do much if it’s going to an audience of dog groomers. But if it’s relevant and you can show it solves a problem for their audience, partnerships like these can get more traffic for your social media and increase website visibility.
Publish quality content
Google isn’t just scanning your pages for keywords anymore. It watches how real people interact with your content. Do website visitors stick around for more than a few seconds? Do they click deeper into your site or bounce faster than a cold sales email on a Friday afternoon?
To keep visitors (and impress Google), your content needs to do a few things well:
- Go deep: If someone’s asking, “What’s the best CRM for startups?”, don’t just list five tools. Compare, contrast, show screenshots, and give real context. Think bottom-of-funnel (BOFU) value. Long-form (3,000+ words) articles perform well when they’re meaty and specific.
- Stay on-topic: Google’s March 2024 update drove home the value of content quality and relevance. HubSpot took a hit after publishing too many off-niche posts. If your site’s about sales tech, don’t sneak in a travel blog post for clicks. Any blogs you write need to tie back to your niche.
- Be consistent: You don’t need to post every day, but regular publishing trains both your readers and Google to keep paying attention.
- Add visuals: Toss in anything that keeps people on the page longer: images, GIFs, embedded videos, charts. Google interprets longer dwell time as a sign of quality.
- Optimize for mobile: In late 2024, over 62% of global website traffic was generated on mobile. You’re losing traffic if your post takes 10 seconds to load or makes people pinch-zoom.
And one more thing many companies miss: if your blog post reads like it was cranked out by ChatGPT, people will click away. And Google notices.
Use Google Ads when it makes sense
Organic traffic is great, but it takes time. Meanwhile, Google Ads works just as well if you know what you’re doing. The trick is to be precise:
- Target high-intent keywords that show buyer intent, like “sales automation tool for B2B” or “best AI cold outreach tool.”
- Avoid broad, vague terms that burn through your budget with low-converting traffic
- Use Google’s Keyword Planner to check search volume, cost-per-click, and competition level
- Test different ad copy and landing pages, as small tweaks can make a big difference
- Set up conversion tracking to know exactly which clicks turn into leads
- Try branded keyword campaigns to protect your name and outbid competitors trying to hijack your traffic
That last tip’s a big one: Competitors can run Google Ads targeting your brand name, so their site shows up above yours when someone searches for you. For example, they might advertise an article “[Your product name| review and comparison.”
This tactic can steal clicks from people looking for your product, as they will first see the competitor’s article instead of your homepage. Running your own branded ads keeps you at the top and directs those visitors your way.
