AiSDR Product Spotlight #18: Search for Companies That Are Hiring!

Prospecting is the lifeblood of sales outreach, but even a perfect pitch is wasted on the wrong crowd.    

Remember when Airbnb was just getting started? Their outreach strategy was tapping into Craigslist and finding people who needed a place to stay during big events. That clever move helped them scale like wildfire.

Growth hacks like that aren’t just for startups chasing unicorn status. They’re for any team, at any stage, looking to engage the right people at the right time.

And here’s one for your playbook: With AiSDR’s Cold Outreach feature, you can spot prospects who already need what you’re offering before you even reach out. 

It zeroes in on companies actively trying to solve the very problems your product was built for – by analyzing job posts that hint at scaling pains, staffing gaps, or growth plans.

🔎 Look up prospects who are currently hiring

Job posts aren’t just hiring announcements – they’re signals. When a company recruits new team members, it’s often because they’re hitting a growth spurt, facing a challenge, or gearing up for something big. In other words: opportunity.

AiSDR now helps you catch those signals in real time, so you can reach out with purpose – and show up not just as another pitch but as a timely solution.

Let’s take a peek at how it works.

First things first: Help AI help you. 🧠✨ 

To find the right prospects, you’ve got to teach AI what “right” actually looks like.

• Kick things off by telling our AI search assistant who your ideal customer is. The more specific, the better. Think:  

e.g., Startup founders and GTM leaders at US-based SaaS companies who are actively hiring SDRs or BDRs on LinkedIn or their careers page

• Layer in the details like job titles, company size, ARR, location, etc., and then describe who they should be hiring for. The whole profile.
• Provide the URL of the webpage on your site that best presents the most detailed and clear information about your offer. It can be a “[your brand name] for startups” page or any similar one, as long you know it will bring the message home. 
• Once you’re all set, hit “Search” and let your AI sales assistant do the heavy lifting.

Double-check the web search keywords before you launch 🚀 

From the audience description and the landing page URL you’ve provided, the AI will generate specific web search keywords to look for qualified leads all across the internet.  

In this case, the list of keywords will include something like “hiring for an SDR” to search for the companies currently expanding their headcount. You can easily make this list even more targeted, e.g., “exploring AI solutions”, “talking about AI in sales”, etc.   

Next, you might want to:  

• Make sure all the keywords match your ICP, and tweak if anything is off. 
• Only add leads that are actively hiring to your campaign.
• Add any other intent filters that create an impact for your audience (e.g., if you are a Hubspot partner agency, you can pair “hiring for a Marketing Ops position” with “technology → Hubspot” for sharper results). 

Build your AI outreach persona  

Make sure your outreach delivers results from the first email by crafting a new persona that speaks your brand’s language and hits home with your audience.

Here’s how to set it up right:

• Match your brand’s tone and the selling style. Think of it as your senior sales rep – just automated. 
• Give your persona a description of your offer and the value props you want to go to market with. The AI will then transform this into messages that grab attention and make your value obvious from the get-go.
• Throw in testimonials or case studies that align with the ICP and their pain points.
• Reach out to your GTM Manager and share this data so they can build a matching persona for your campaign. 

Set up the outreach sequence 

Pick the sequence that fits your goal.

If you want to have more eyes on your offer, consider adding LinkedIn and text messages to your outreach mix. Multichannel touches can make a big impact, especially when the list you have to work with is on the lean side. Spreading your message across different platforms helps you stay top of mind and stand out from the inbox crowd.

Just one heads-up: before you go all in on SMS, double-check that your audience is open to receiving text messages. You can always tweak those settings in the Sequence section to keep things compliant and effective.  

And that’s it, you’re now all systems go to launch! 

With your campaign live, you can sit back and watch the conversations unfold while AiSDR does the heavy lifting. 

But don’t forget to pop in now and then to see how it’s performing, check what replies are rolling in, and fine-tune your approach as needed. Because great outreach isn’t just about starting strong – it’s about staying sharp. 

Pro tip: 

Here’s how one of our clients puts this feature to work. 

They offer software development services and use hiring intent to zero in on the right prospects. Specifically, they look for companies with 50–200 employees hiring for a senior software engineer whose job postings have been live for over 4 weeks. 

That’s usually a sign the search isn’t going well, which means those companies may be more open to bringing in an agency.

To make their outreach even more relevant, they tailor their pitch around the specific technologies they specialize in, dropping in the names of the programming languages they support.

Here’s why it’s cool

Chasing ice-cold or broadly matched leads should be outlawed. I mean it. 

(Cries at the quality of an average cold email landing in my inbox) 

AiSDR’s Cold Outreach feature skips the chase and spots companies already showing signs they’re ready to buy. 

Much like Airbnb attracted the right crowd by looking for specific intent, you can use hiring intent to expand your customer base. 

Here’s why hiring intent presents a good sales opportunity:   

• Clear pain points – A job posting can be a tell-tale sign of an issue or a challenge. Posting for a “Director of Customer Success” signals retention issues, while a company searching for a “VP of Operations” is likely struggling with inefficiency. These job posts are public admissions of their challenges.
• Budget availability – Companies don’t hire without allocating a budget. If they’re spending on headcount, there’s money available – possibly for your solution instead.
• Perfect timing – You’re catching them during active problem-solving. They’re already in “fix it” mode, making them more receptive to alternatives.
• Good conversation starter – You already know what to offer, so it’s much easier to slide into a meaningful conversation containing your sales pitch. 
• Reduced sales resistance – They’ve publicly acknowledged their problem, so you bypass the “everything’s fine here” defense mechanism.

Reach out to our team at AiSDR, and we’ll help you set up the workflows you need and automate the sales plays that move the needle.   

🤫 Next week’s sneak peek

A better way to quickly get new mailboxes is coming, and we’ll soon tell you all about it 😉 Stay tuned!