AiSDR Product Spotlight #14: Find leads from an influencer’s network

Ever notice how LinkedIn’s top voices drive tons of engagement every day? Each time they post, people consistently leave likes or comments.

But all those likes and comments aren’t just notifications. They’re people actively interested in topics related to your business.

And if you have a small network like me and don’t want to spend the time building your own following, seeing an influencer’s network in action looks something like this…

Luckily, that’s where AiSDR’s latest feature and GTM play comes in as AiSDR can now help you turn those interactions into conversations and potential sales.

Here’s how you can do it.

⚙️ Turn influencer engagement into your lead machine

Do you have a favorite influencer or two in your space who (a) have a huge following and (b) consistently get hundreds of likes and comments?

Now you can tap into their audience by easily capturing everyone who engages their content.

Setting up your influencer targeting in AiSDR takes just a few minutes at most. All you need to do is:

1. Paste the LinkedIn URL of your chosen influencer into the appropriate field
2. Specify which content to track (all posts, original posts, or shares)
3. Choose the social signal to watch for, such as likes or comments
4. Set the lead filters to disqualify and remove any people who don’t fit your ideal customer
5. Launch the campaign

AiSDR then works automatically, adding new leads whenever they engage with your targeted influencer’s content.

Pro tip: While AiSDR lets you track the engagement of as many influencers as you want in a single campaign, you’re likely better off targeting just a few per campaign. Or if it’s a very prolific influencer with high engagement, you might set up a campaign that focuses on just the one.

Why is it cool?

What makes this GTM play so cool is that AiSDR works 24/7 to turn social media interactions that you might otherwise overlook into conversations and sales opportunities.

Think about it: Someone who just liked a post about inbound sales strategies is likely more receptive to your AI sales solution. So instead of cold calling random companies who might have an interest, you’re connecting with people who are already thinking about related issues.

Here are some other cool advantages:

• You get to leverage an influencer’s network for your own campaigns
• You build awareness of your brand among people interested in your field
• You add new leads around the clock 24/7 (even on weekends!) so long as the influencer keeps posting

For even better results, you might consider partnering directly with influencers so that they’ll mention your brand or post about your solution.

AiSDR can then help you quickly reach out to everyone who interacts with those posts, allowing you to speak with people who have some familiarity with your solution, rather than engaging ice-cold leads.

🤫 Next week’s sneak peek

We’re making some cool changes to how you search for and enrich leads, so stay tuned!