AiSDR Product Spotlight #16: Easier Cold Outreach Setup

Do you ever feel like cold outreach is more cold than outreach?

Hunting for the right prospects, flipping over every rock in your search for signs of intent, and writing a message that actually gets a response is an uphill battle that can leave you feeling frustrated and drained.

And if you’re setting up targeted outreach manually, it’s easy to fall into a time-sucking black hole.

Target the wrong companies? Dead end. Use outdated filters? Waste of effort. Reach out to late? Crickets.

And the last thing you should want is to be stuck waiting for a reply that’s never coming, like this 👇

But what if you could cut out the friction and make cold outreach do the work for you?

That’s why we’ve reimagined our Cold Outreach setup to deliver the right leads and speed up your time to value.

Here’s how you can do it.

❄️ More precision, less friction: Smoother cold outreach setup

Our AiSDR Campaign Builder makeover continues! 

We leveled up our Cold Outreach setup to make your prospecting simpler, faster, and more efficient.

Here’s what’s new:

• Automated intent enrichment – Look for intent signals and add them to your lead data automatically before reaching out, so your messages land when prospects are already looking for a solution
• Savable & editable filters – Avoid starting from scratch if you step away for some reason (or your browser unexpectedly refreshes at the wrong moment)
• Flexible lead searches – Search for 10, 20, 50, 100, or even 200 leads at a time
• Laser-focused targeting – Use essential & advanced filters together to fine-tune your outreach with pinpoint precision

These enhancements will help keep your campaign outreach sharper and more on target.

Here’s why it’s cool

Let’s be real. Cold outreach can sometimes feel like throwing darts in the dark. Blindfolded. Against the wind.

The best cold outreach happens when you’ve done your research. 

But research takes time, and targeting the wrong companies is a costly mistake that sends a lot of time down the drain.

With this new update, you’re no longer guessing at cold outreach. 

You’re making data-driven moves that put you in front of the right leads at the perfect moment – when they’re searching for a solution like yours.

💡Enrich your website visitors with intent signals

And that’s not the only place where we added intent enrichment.

You’ll now find it in the Website visitors tab when setting up a campaign targeting website visitors.

With just a few clicks, you can:

• Define your target criteria – Filter visitors based on page views, number of visits, demographics, and firmographics so you’re focusing on the right audience
• Choose your research depth – Pick from Quick, Full, or Exact to control how much intel you gather on each visitor
• Prioritize intent signals – Select which indicators matter most and the order they should be researched
• Decide your campaign audience – Add all website visitors or only those that get enriched with the signals you’re looking for

Once you launch the campaign, AiSDR keeps it running indefinitely, identifying the high-value prospects from your website visitors, until you decide to stop the campaign.

Here’s why it’s cool

Just knowing who visited your website, which pages, and how many times isn’t enough to see results.

You also need to know who’s actually interested and ready to buy.

This update ensures your outreach isn’t just reacting to web visits. It’s making sure that instead of chasing every visitor, you’re concentrating only on the ones showing real buyer intent, reducing effort spent on low-fit leads.

🤫 Next week’s sneak peek

We’re continuing to revamp our Campaign Builder, so stay tuned for what’s next 😉