Unify vs Salesforge: Which Should You Choose?

Unify and Salesforge both sell AI-run outbound, and they split on where the intelligence sits. Unify waits for a buying signal to fire, then builds the campaign around it. Salesforge’s Agent Frank works from an ICP you define and a knowledge base you upload, then prospects, writes, and sends on its own.

We compared them on entry price and what the cheapest paid plan covers. We also looked at how each one finds leads and what buyers report after living with the product.

What is Unify?

Unify built and named the warm outbound category, where you reach a prospect the moment a buying signal fires rather than working a static list. It aggregates signals like person-level website intent, 6sense, Clearbit, G2 intent, hiring activity, and warm intro paths. All of that runs through more than 40 data sources in one system. Workflows called Plays trigger off those signals to prospect inside an audience, run AI research on each lead, and enroll people into sequences by persona.

Sending runs through Unify-managed Gmail and Outlook mailboxes, with warmup, rotation, and bounce prevention included. That infrastructure sits on the top Business plan, at $25 per mailbox per month. Unify carries 4.7/5 on G2 across 43 reviews.

Pros

• Signals arrive in one view: Person-level website intent, 6sense, Clearbit, G2 intent, hiring signals, and warm intro paths run through a single system. It draws on more than 40 data sources, so you aren’t checking 6 dashboards to find the same account.
• Managed deliverability is built in rather than bolted on: Mailbox warmup, rotation, bounce prevention, and deliverability analytics come from Unify itself on the Business plan. There’s no separate infrastructure vendor to stand up.
• The warm outbound gap shows up in user numbers: 1 CEO reviewer on G2 reports 80% open rates and 5% reply rates on high-intent outbound. Cold outbound gets 30% and under 1% by comparison.
• Credit costs are published and capped: Unify lists what typical actions cost. Email enrichment averages 1 credit per record, phone enrichment averages 4, and spend hard-stops rather than overcharging once your balance runs out.

Cons

• Credit burn still takes watching: Every enrichment, signal, and AI action draws down a credit balance. Unify’s own FAQ notes that deep agentic workflows layering multiple signals and research steps can run high, which makes monthly spend harder to forecast than a flat tool.
• The features that define the product sit on the quoted tier: First-party website intent, product usage signals, automated Plays, managed mailboxes, and read-write CRM sync are all Business-plan items, billed annually at custom pricing. The self-serve plans don’t run the motion Unify is known for.
• Configuration takes real time: Learning curve for new teammates appears in 6 G2 reviews and learning difficulty in 4 more. 1 reviewer describes more than 3 months to get their setup right.

Pricing

Unify now runs 4 self-serve plans. Free is $0 with limited credits and up to 3 seats. Base runs $20 per seat per month with 800 credits per seat, and Pro runs $60 per seat per month with 2,400 credits per seat, read-only HubSpot and Salesforce sync, and a 14-day trial. Business is custom-priced and billed annually, and it’s the only tier carrying website intent, automated Plays, and managed mailboxes at $25 per mailbox per month.

What is Salesforge?

Salesforge sells Agent Frank, an AI SDR that runs outbound end to end and has become the company’s flagship product. You define an ICP and upload a knowledge base of brochures, documentation, and pitch materials. Frank then prospects from what Salesforge describes as a 500M+ contact search engine. He writes personalized email and LinkedIn outreach, sends across rotated inboxes, handles replies, and works toward 1 of 3 goals you pick. Frank runs in Auto-Pilot without supervision, or in Co-Pilot where he drafts and waits for approval. Salesforge carries a 4.6 out of 5 (137+ reviews) on G2.

Pros

• Priced per active contact: Frank bills on how many prospects he’s working at any moment rather than on seats or sends. Adding people to your team costs nothing extra.
• The entry tier is the whole agent: $499/month billed annually covers 1,000 active contacts, continuous prospecting against the 500M+ search engine, both operating modes, and all 21 languages. It also includes a dedicated account manager with a shared Slack channel. Nothing about Frank is held back for a higher plan.
• Co-Pilot mode de-risks autonomy: Your team can require human approval on every message rather than committing to fully autonomous sending. That matters when a generic message costs more than it saves.
• Email and LinkedIn run in one agent workflow: Frank handles email-only, LinkedIn-only, or combined outreach, with replies from both channels landing in a single inbox.

Cons

• No buying signals in the agent: Frank sends personalized email at scale, but he has no mechanism to tell a prospect who just raised funding from one in a hiring freeze. Nothing in the agent’s published feature set reads account intent, so targeting depends entirely on the ICP you define up front.
• Infrastructure is a separate line item, and warmup takes 2 weeks: Salesforge’s own onboarding puts agent setup at a few hours, but it requires a 2-week email warmup before Frank can send. Mailboxes are billed on top through Infraforge or Megaforge.

Pricing

Agent Frank starts at $499/month billed annually or $599/month billed quarterly, covering 1,000 active contacts. Salesforge says that works out to 2,000–2,500 new leads and 6,000–7,500 personalized emails a month. Email infrastructure isn’t part of that, so you either connect your own domains or add Infraforge from $33/month for 10 mailboxes, or Megaforge from $69/month for 20. Frank is demo-gated with no free trial, contacts above 2,000 a month cost $0.25 each, and the separate Salesforge sequencing platform is self-serve from $40/month.

Unify or Salesforge: Which should you choose?

These 2 tools solve different halves of the same problem. Unify turns signals you already generate into campaigns. Salesforge builds and runs campaigns from a market definition when no signals exist yet. Your answer depends on which of those describes your pipeline right now.

Choose Unify if…

Your website already draws traffic you aren’t converting

Person-level website intent is the core mechanic here, so anonymous visitors become named people your team can sequence the same day. 1 agency VP Sales reviewer reports identifying more than 10,000 companies hitting their site in month 1, and saving thousands against a standalone data platform. Layered on top are 6sense, Clearbit, G2 intent, hiring signals, and warm intro paths.

First-party website intent itself is a Business-plan feature though, rather than something you can switch on self-serve. If your marketing spend is already producing visits that never turn into conversations, this is the shortest path from traffic to pipeline.

You have an operator who will own the system

Plays are workflows, and someone has to build them. Reviewers describe the platform as easy to use once it’s configured, with ease of use cited in 21 of 43 G2 reviews. They also describe a real setup burden, and 1 reports more than 3 months to get everything right.

Seats are unlimited on the paid self-serve plans, which suits a lean growth or RevOps team where 1 person owns the signal logic and everyone else works replies. Without that owner, the configuration debt piles up and the platform underdelivers against its price.

Choose Salesforge if…

You sell into a broad market at $5K to $100K ACV

Salesforge publishes the profile it’s built for, which saves you a discovery call: deal sizes between $5K and $100K, buyers at startups through mid-market, and a total universe of at least 3,000 businesses. That shape rewards volume and consistency more than surgical account selection, and Agent Frank is built to supply both. Pricing follows the same logic and bills on active contacts rather than seats, so a 3-person team and a 15-person team pay the same to work the same pipeline. Teams chasing a handful of six-figure deals into named enterprise accounts sit outside the profile Salesforge itself markets to.

You want autonomy with a human approval step

Co-Pilot mode lets Frank draft everything and wait for sign-off before anything sends. It’s the middle ground most teams want on a first autonomous agent. You can set 9 tonalities, 21 named languages, operating hours by time zone, and which sources Frank uses to personalize. The knowledge base matters here too, since Frank writes from documentation you upload rather than inferring your positioning from a website.

That’s real control if you sell something technical enough that a generic AI description would be wrong. Switch to Auto-Pilot once the output earns your trust.

Skip the demo

We’ll do the work right now

Drop your URL and we’ll send back outbound strategies, a few real target companies, and a pitch written to you as a prospect.

Then reply with questions, pushback, or anything else on your mind. The AI takes it from there.

No call required. The AI handles every reply itself.

Why AiSDR might be a smarter third option

Both tools leave the same job with you. 

Unify needs someone to decide which signals matter and build the Plays around them. Salesforge needs an ICP and a knowledge base before Frank does anything at all. 

AiSDR starts a step earlier, with an AI that reads your business and works out what the campaign should be, then runs it across every channel your buyers use.

Ami AI Strategist

Both tools above assume you already know what a good campaign looks like. 

Ami removes that assumption. It reviews your offer, your CRM data, and your past campaigns, then suggests specific audiences and niches for Live AI search to investigate, based on the goals you set. AiSDR trained Ami on 14,000 campaigns it has run, so the judgment it applies took years of operator time to build.

In practice, Ami analyzes your site and builds a campaign in about 20 minutes, and you review and launch it in 2 clicks. Across the customer base, 80% use the AI Strategist rather than building campaigns by hand. Campaign execution runs roughly 6x faster than doing the same work manually. You set the destination and Ami handles the route.

Live AI search

Both platforms above hand you a fixed pool to work from, whether that’s the signals wired into the system or a licensed contact database. 

AiSDR builds the list on demand instead. Live AI search takes a plain-text description of who you want and finds those people across the web. It returns contact data valid as of today, rather than records collected months ago.

That matters most for ultra-niche ICPs, where a static database either doesn’t hold your buyers or lists them under a title they left last year. Ami decides what to look for, and Live AI search goes and finds it. That’s why the 2 sit next to each other in the platform. You’re not paying to license a list that starts decaying the day you buy it.

Intent & CRM data

Signal coverage is where these 2 platforms diverge most sharply, and it’s where getting it wrong shows up fastest in your reply rate. 

AiSDR puts website visitors, LinkedIn profile visitors, LinkedIn social engagement, and LinkedIn keywords in one place. The trigger for outreach is something a person could go and verify, rather than a black-box score. Deep HubSpot and Salesforce integrations let you process, score, and enrich account data for both inbound and outbound leads, and the AI scores accounts so outreach only goes to the ones that qualify.

Enrichment and qualification run against any publicly available web data. The payoff is outreach that arrives when a prospect has the problem you solve. That’s how AiSDR gets a 9.22% response rate with 5.63% positive responses across its customer base.

Campaign Builder with multichannel conditional sequencing

Channel coverage is the other gap, since 1 of these platforms sends email and the other adds LinkedIn. 

AiSDR’s sequence builder runs email, LinkedIn messages, connection requests, InMails, and calls. It adds text, AI voice notes, AI video, and memes as mediums inside the same flow. Conditional logic sits behind a drag-and-drop interface, so you can send an email, follow up on LinkedIn 15 minutes later, drop a voice note, and close with a meme, all without configuring a workflow engine.

AiSDR also handles what agencies charge thousands for: lookalike mailboxes, continuous warmup, bi-weekly deliverability tests, and inbox health monitoring. Setup runs 5–7 days from kickoff to your first campaigns going live, and the AI manages replies, objections, and follow-ups until the goal is met.

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