Xcela booked 7 meetings from 400 cold leads during the first weeks after launch
“Terrific customer service; tailored campaigns; quick deployment; reasonable cost per email.” – Nick Bowman, Co-Founder
About Xcela
Xcela is an AI-native platform built for life insurance sales operations.
Designed by a team of technologists and insurance experts, it helps financial professionals collect client information and generate preliminary quotes, all without relying on pieced-together tools.
Challenges
Xcela, a fast-growing insurtech startup, wanted to book demos using their own leads and carefully craft email templates without manually sending them or relying on generic bulk email campaigns from HubSpot.
Without a dedicated sales team, keeping up with replies and follow-ups quickly became overwhelming for the co-founders, who were managing sales themselves.
- No dedicated outbound sales team
- Lacked bandwidth to manage outreach and responses
- Struggled to automate sales without losing human support
They needed a solution that could execute their outbound playbook at scale, without sacrificing tone, timing, or personalization.
“AI email is not perfect yet, so there are some hallucinations/mistakes which are to be expected. AiSDR makes up for this with their excellent customer service.” – Nick Bowman, Co-Founder
Results
AiSDR took over Xcela’s outbound efforts, using their original templates as a base and mirroring the tone and structure while making every message unique and personalized.
The AI responded to prospects within 10 minutes, managed conversations, and booked meetings directly to their calendar through the HubSpot integration.
All follow-ups were handled automatically, and the first meeting was scheduled within a week of onboarding.
Sample conversations AiSDR had for #Xcela
The first meeting was scheduled within a week of onboarding
