Hakkōda sent 8,000+ emails in 4.5 months, with the best campaign hitting a 6.19% positive reply rate
“AiSDR delivers exactly what it promises—AI-driven outreach over email and LinkedIn. The ability to craft prompts that control how the tool engages on my behalf has been a game-changer.” – Andre Leonard, Director of Demand Generation
About Hakkōda
Hakkōda, an IBM company, is a data consultancy focused on analytics, automation, and fraud prevention. They work with enterprise teams to build and manage data systems, with deep expertise in Snowflake and AWS.
The company was recently named a 2025 IDC Innovator for AI Professional Services.
Challenges
With a growing client base, Hakkōda needed a way to reach enterprise prospects without hurting deliverability or brand reputation.
Their recently appointed Director of Demand Generation and his team struggled to generate a better sales pipeline through email, pointing to the need for a scalable approach that could stay personalized without requiring constant manual work.
- Outbound emails weren’t getting enough responses
- Generic messaging risked damaging credibility with enterprise prospects
- Manual outreach was too slow to keep up with the growing demand
“I’ve been particularly impressed with the team’s responsiveness over Slack and their commitment to rolling out new features quickly.” – Andre Leonard, Director of Demand Generation
Results
AiSDR’s GTM team set up the infrastructure for Hakkōda right after signup. Once inboxes were warmed up, AiSDR launched cold outreach to a focused audience.
After some trial and error, AiSDR scaled into more effective campaigns using multi-touch outreach across email and LinkedIn. Later, AiSDR introduced high-intent social signal triggers to identify ready-to-talk prospects.
Beyond simple cold outreach, Hakkōda also runs multiple event-based campaigns, inviting prospects to closed, invite-only events. Their best-performing campaign hit a 6.19% positive response rate. Across event-based campaigns, their average reply rate is 4.07%. Cold outreach alone lands at a 1.63% positive response rate.
Over 4.5 months, Hakkōda sent more than 8,000 emails using AiSDR. Their team continues to run new campaigns, leveraging built-in email frameworks, social signal triggers, and experimenting with different LLMs available in AiSDR.
Sample conversations AiSDR had for #Hakkōda
Hakkōda turned outbound into a steady pipeline driver, not a resource drain.
