The Archangel Group scaled outreach for 7 clients, sending 25,000+ emails and reaching response rates up to 7.12%
“The flat cost makes it easy to track expenses and calculate ROI.” – Ricardo Mong, CEO & Founder
About The Archangel Group
The Archangel Group is a veteran-owned consulting agency that helps businesses secure government and commercial contracts. With a team of experienced professionals, they specialize in sales outreach, proposal development, and market entry strategies. Whether it’s navigating the complexities of federal procurement or expanding into new commercial markets, The Archangel Group provides hands-on support to drive revenue growth for their clients.
Challenges
The Archangel Group had a proven track record in securing contracts, but growing demand put pressure on their existing outreach strategies. Clients expected more sales opportunities, but manually scaling outreach wasn’t sustainable. Relying solely on networking, inbound, and traditional cold outreach had limits, and keeping outreach personalized at scale was becoming more difficult.
- More businesses were turning to AI sales tools, and The Archangel Group wanted to see if automation could help.
- Lost leads from inconsistent follow-ups and overly generic outreach meant potential revenue left on the table.
- Scaling without automation meant reducing personalization or increasing costs.
To keep up with demand, they looked into AI SDRs as a way to complement their strategy.
“They handle all the email infrastructure setup for you. Domain procurement, DNS records, and even adding pictures to the inboxes to improve open rates.” – Ricardo Mong, CEO & Founder
Results
The Archangel Group used AiSDR to scale outreach for seven client accounts and its own sales efforts. AiSDR took over email infrastructure setup, inbox management, and campaign execution, allowing the agency to focus on strategy rather than manual outreach. As usual, AiSDR assigned a dedicated GTM engineer and Customer Success Manager to The Archangel Group, later expanding to a team of managers to support the increasing number of campaigns.
The agency onboarded seven clients into AiSDR, running campaigns for businesses in legal tech, construction, healthcare, and B2B services. The campaigns tested different approaches, from email-only outreach to omnichannel engagement, incorporating LinkedIn follow-ups.
- Over 25,000 personalized emails sent across campaigns
- 7 clients onboarded, covering government and commercial sectors
- Cold outreach campaigns delivered response rates up to 7.12%
- LinkedIn follow-ups generated a 4.17% positive response rate
- Cold outreach campaigns secured positive response rates as high as 4.29%
- AiSDR cold outreach for The Archangel Group’s own sales efforts delivered a 4.18% response rate
AiSDR allowed The Archangel Group to scale outreach without adding headcount, avoid lost sales opportunities, ensure consistent follow-ups, and increase lead conversion rates across campaigns.
Sample conversations AiSDR had for #TheArchangelGroup
“The biggest advantage for us is the consistency AiSDR brings to our outreach. We can target 10s or 100s of people, select the number of follow-ups, and then simply let it run on autopilot.” – Ricardo Mong, CEO & Founder
