Satchel Pulse scaled reactivation & cold outreach with AiSDR, sending 25,000+ emails
“We have tried a few alternatives in this space and AiSDR is the solution that we chose. They yield results and ensure that the tool is used to its capacity.” – Finley Berry, Revenue and Operations Team Lead
About Satchel Pulse
Satchel Pulse is an edtech company focused on helping students develop essential life skills and creating positive school environments. Founded by former educators, the company deeply understands the challenges schools face today. Satchel Pulse provides easy-to-use tools that help educators support student well-being, build better relationships, and create classrooms where both teachers and students thrive beyond traditional academic metrics.
Challenges
Heading into the summertime, Satchel Pulse set ambitious goals to build their pipeline for Q4, especially before the slow summer period—a particularly challenging time in the edtech industry for closing deals. However, they struggled with their cold email outreach and faced several key challenges:
- They had difficulty maintaining a consistent flow of quality emails due to limited time and resources.
- Finding the right leads is tough given their niche audience, which makes it risky to burn through contacts too quickly.
- They couldn’t scale their outreach effectively because they lacked the email infrastructure needed to handle high-volume sending without risking their primary domain.
With all these issues, they decided to try an AI SDR. Intrigued by the industry buzz, they turned to our team for help.
“The customer support experience is phenomenal. The team will create a chat channel to talk through questions, updates, and best practices, and they respond to this channel almost instantly.” – Finley Berry, Revenue and Operations Team Lead
Results
After implementing AiSDR, Satchel Pulse automates their cold outreach, ensuring each email is well-written, human-like, and unique.
- Our team set up new domains and inboxes to quickly help them reach their target email volume without risking their main domain. Continuous warm-up helps ensure emails land in leads’ inboxes and get opened.
- With AiSDR sending large volumes of cold emails and managing responses, Satchel Pulse’s team can focus on converting demos into sales opportunities.
After testing initial cold outreach campaigns, they launched a reactivation campaign for lost customers and started getting replies the next day, reaching an 11.8% positive response rate for the campaign.
Following its success, we helped them launch several more cold outreach campaigns, using AiSDR to target small, highly specific audiences. Satchel Pulse continues working with us, with their latest campaign receiving positive replies on the third day after launch.
Sample conversations AiSDR had for #SatchelPulse
Here’s what Finley shared when he first saw how AiSDR handles leads replies: “Those responses are awesome by the way. It responded to the refund query better than me!”
