Harmix strengthened their outbound campaigns and ensured no reply was ever late

As a fast-scaling company, Harmix faced a few challenges with their sales motions during their growth. They needed to set up and manage various outbound email campaigns quickly without overusing templates. Additionally, they understood that timely follow-ups and responses were critical to avoid losing deals due to missed replies from potential customers. To close this gap in their sales activities, they considered either hiring a new employee or implementing an AI SDR into their sales team.

Here are the key challenges that influenced their decision:

• Managing a large number of outbound emails by one person became overwhelming
• Hiring and onboarding a new employee to manage outbound campaigns was more expensive and time-consuming
• Writing unique, personalized emails to each lead proved difficult for a human employee

In the end, it turned out that implementing AiSDR was cheaper and easier than onboarding a new employee. Plus, the AI SDR wrote unique emails at speeds that humans couldn’t compete with.