3 Expert Insights About Storytelling (May 2025)

May 28, 2025

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Learn 3 expert insights on storytelling to improve your content and reach

3m 54s reading time

Selling works best when you focus on meaning and not just product features.

That’s where the magic of storytelling shines. A strong story helps prospects see how your solution fits into their work and the value they get.

Here are 3 expert insights you can use to integrate storytelling into your sales outreach.

Great storytelling cuts through the noise

According to Sandeep Nair, “great storytelling is a superpower.”

It slices through noise, builds connections, and leaves a lasting impact. That’s because people are wired for stories, not facts.

That’s also why rattling off product features won’t win deals. And why facts alone won’t make you stand out.

Stories rooted in real values, true struggles, and earned victories create meaning. And it’s meaning that moves people.

Good storytelling opens up a lot of options for you. Challenges become resilience. Failures become growth. And dreams become purpose.

Generic messages get ignored. But well-told stories are how you stand out, attract allies, open doors, and turn setbacks into comebacks.

Here’s how you can apply this insight to your sales outreach:

Root your outreach in authenticity – Don’t just list your product’s features. Instead, share stories of real customers overcoming real problems with your product.
Connect through emotion – Logic is great, but people remember how you made them feel. They won’t remember the list of facts you just shared. So if you want your copy to resonate, make your prospect the hero of the story.
Share the human side – Did a customer hit a major milestone with your tool? Did they face challenges along the way? Tell those stories. It shows you get them, and that you care. And as a result, they feel seen.
Scale authentic stories with AI – Platforms like AiSDR can help you spin your stories, extract key narratives, and weave them into your outreach based on what matters to the prospect.

As Tom Pestridge shares, “It’s not about the product you’re selling. It’s about the story you’re telling.”

Products are everywhere.

But real, authentic stories are rare. And they’re what make people care.

For example:

Coca-Cola doesn’t just sell beverages. They sell a taste of nostalgia.
Disney doesn’t just sell parks and movies. They sell joy and a sense of magic.
Starbucks doesn’t just sell coffee. They sell a place where work feels like home.

People don’t just buy products. They buy the feeling, the deeper meaning, and the sense of belonging your brand creates.

Here’s how you can apply this insight to your sales outreach:

Tell a story – Don’t focus on the product pitch. Frame your outreach around the value you deliver to the prospect. What problems does it solve? What future does it unlock?
Make your customer the hero – Your product is just a tool. Your customer is the hero. Show how your solution helps them overcome challenges and reach their goals. Think of it like Obi-Wan Kenobi guiding Luke Skywalker. Unfortunately, you’re not the chosen one.
Sell the feeling, not the feature – Confidence, excitement, belonging.. That’s what people remember. So try to figure out what emotion you want your product to spark.

Peter Caputa shared his company’s secret to building a system that multiplies its reach.

That’s because content needs to be multi-format, multi-channel, and multi-perspective.

From just one podcast recording, they create:

And this unlocks 130x more impressions than podcast downloads alone, and LinkedIn posts alone drive 33x more reach.

All from one conversation.

Here’s how you can apply this insight to your sales outreach:

Build a system – The podcast is the starting point. Using it, you squeeze every ounce of value from it across formats and sales channels.
Outline a process – Map out a step-by-step workflow for repurposing content. Create templates and use AI to help speed up the process.
Prioritize distribution, not just creation – A great podcast alone won’t get you results. But a well-oiled distribution system across social media, email, and partner channels will.
Turn it into a content flywheel – Use every piece of content to fuel the next. Listen to audience feedback and responses to refine and evolve your strategy and content.

Outreach that adapts like a person

See how AiSDR customizes tone, timing, and messaging based on behavior. Book your demo.