3 Expert Insights About Delivering Value (April 2025)

Selling isn’t just about showing off your product. 

It’s about helping people see the real value it brings to their lives, their teams, and their work goals.

Here are 3 expert insights to help you frame your sales conversations and deliver better value in your sales outreach.

Your job isn’t sales – It’s translating value

Kyle Asay says it best: “Your job isn’t to sell your product. It’s to translate your value.”

During sales calls and product demos, it’s tempting to list off features and show what your product can do.

But prospects don’t care about features. They care about outcomes. They want to know how your solution makes their lives easier, their results better, and their work smoother.

For example:

• Instead of showing a dashboard, explain how it helps spot risks early and prevents deal loss
• Instead of pointing out release metrics, walk them through how it frees up weekends for the team
• Instead of showcasing lead lists, highlight how it helps sales teams focus on quick wins and build pipeline

When you frame your solution around their needs, prospects listen more intently, ask deeper questions, and are more willing to move forward faster.

How you can apply this

Here’s how you can apply this insight to your sales outreach:

• Build your translation guide
  • Write down the 10 features you talk about most in demos. For each one, map out:
    • The problem it solves (in the customer’s words)
    • The value it delivers (from the customer’s perspective)
    • Real social proof that shows the impact
• Shift the conversation from What to Why
  • During calls, emails, and demos, don’t describe what the feature does. Explain why it matters to them, whether it’s solving pains, achieving goals, or making their work easier.

Your first line is your best real estate

According to Yurii Veremchuk, your first line will make or break your entire email.

Just like you wouldn’t waste time Googling “Google” (hopefully!), prospects won’t waste time reading emails that start with “Hope this email finds you well.”

It’s a line that’s boring, generic, offers no value, and triggers an insta-delete.

Instead, strong openers do two things: 

1. Note something specific about the prospect
2. Make it 100% about them

Here are a few examples of possible opening lines:

• “Noticed you already hired 3 reps in Q2. Exciting growth!”
• “Saw your team launched this month. Congrats!”
• “Listened to your CEO [name] in a podcast about [topic]. Loved their take on [point]!”

Great first lines are:

• Short
• Relevant
• Straight to the point

Because in today’s sales outreach, a great opening line isn’t optional. It’s survival.

How you can apply this

Here’s how you can apply this insight to your sales outreach:

• Research before you write
  • Spend a few minutes digging for specific insights about the company, team, or person. Gold mines for prospect research include LinkedIn profiles, recent news, and podcasts.
• Lead with the prospect, not the pitch
  • Your first line should show you’ve done your homework, and it should answer the silent question, “Why should I keep reading this?”
• Make it natural
  • Personalization isn’t just adding a name. That’s old school. High-quality personalization shows real awareness of the person’s milestones, struggles, and successes in a way that feels authentic
• Test, measure, and improve
  • Track responses by A/B testing different styles of openings. You’ll see which ones are crushing it (and which ones aren’t)
• Scale your results with AI
  • A sales platform like AiSDR can pull from your findings and replicate them without fail, creating deeper, more relevant outreach

Build a content ⇔ community flywheel

Kyle Poyar shared his secret to subscriber growth and a high open rate…

Stop treating content creation and outreach as a one-way street, and start treating it as a flywheel.

Content and sales outreach typically move in a straight line, i.e. Create → Promote → Move on.

But the real magic happens when you start treating creation and distribution as equal partners, fueled by real community conversations.

Here’s the model Kyle used:

• Talk to your audience constantly – Their questions drive better content (and better messaging)
• Test insights on LinkedIn – Short posts validate ideas before investing time
• Leverage the community to deepen your expertise – Real conversations create better, more relatable content
• Repurpose conversations and reshare wisely – Every piece of content is standalone, but it can also fuel deeper engagement and multiple touchpoints
• Create a feedback loop – The bigger the audience (and the more you listen), the more ideas you get

How you can apply this

Here’s how you can apply this insight to your sales outreach:

• Use conversations to drive your messaging
  • Start every campaign by listening to what prospects are actually saying in emails, calls, social posts, and communities
• Test before you scale
  • Before launching big email campaigns, test ideas in 1:1 emails, LinkedIn posts, or small sequences. See what gets engagement and tweak based on early signals. Learn fast, adjust faster
• Collaborate, not just pitch
  • Treat outreach as a two-way conversation. Share helpful insights, ask questions, and invite prospects to share their thoughts too. The more prospects feel heard, the more they’ll open up, and the better you’ll tailor your message
• Repurpose and amplify winning messages
  • When a certain phrase, story, or case study resonates, don’t just move on. Use it across different touchpoints: email, LinkedIn, call openers, sequences, and even blog posts
• Build your own flywheel
  • Every conversation, every response, and every piece of feedback can fuel your next outreach. The more you listen, the easier (and more natural) it becomes to craft outreach that truly connects