6 AI-Driven Sales Automation GTM Plays That Increased AiSDR’s Pipeline by 72% in 14 Days
Get a closer look at 6 GTM plays we regularly run to build pipeline fast
It’s easy to talk big about best practices in sales. It’s harder to prove they actually work, especially for your own business.
You’ve probably seen it plenty of times.
Social media experts with a handful of followers. Or AI sales software companies that don’t even use their own products for outreach.
At AiSDR, we do things differently.
We practice what we preach. And it works. We use our own platform to run, test, and scale our inbound and outbound motions. And the results speak for themselves.
Here are 6 AI-powered sales automation GTM plays that helped grow our pipeline by 72% in just 14 days.
Play #1: Website visitor tracking for high-intent pages
Your site’s already attracting potential leads every day, so long as you’ve got good website visibility.
If they’re checking out high-intent pages like pricing, demo, and product, it’s a strong start. And if they’re returning multiple times, that’s not just interest. That’s a buying signal.
The key is to catch them before that interest cools off.
How it works
AiSDR has a website visitor tracking feature you can use to de-anonymize your traffic, enrich each lead’s data, and reach out if they meet your lead criteria.
It follows major privacy regulations, including GDPR in Europe and CCPA in California, and uses several methods to surface valuable insights.
AiSDR uncovers this info about your website visitors:
- Сontact name
- Email address
- Role
- Organization
- Business website
- Industry sector
- Employee count
- Main office location
- LinkedIn profile link
- Browsing activity details (pages viewed, timestamps, frequency)
Once you know who’s been viewing your site, you can act on this information without leaving the AiSDR interface.
While you can instantly add these leads to your campaign, a granular approach is more effective. AiSDR lets you filter and spotlight your highest-value prospects, such as repeat visitors or leads from the companies you’ve been chasing for a long time.
These are the first you’ll want to target.
With AiSDR, you can also:
- Brainstorm hypotheses for why someone visited a specific webpage but didn’t convert. If you get stuck, you can try brainstorming with your GTM engineer.
- Launch a separate campaign sequence for each of your highest-intent webpages. Common high-intent pages are pricing, demo, and an asynchronous product tour.
- Segment campaigns by location, so that AiSDR uses the local language and sends within the appropriate window of time.
Instructions
Follow these steps to catch that enterprise lead trying to fly under the radar:
- Review your website to make sure it’s visible, easy to find in search engines, and no issues like an accidental no-index tag.
- Add a pixel tracking script to your website manually or through Google Tag Manager.
- Run AiSDR to log and de-anonymize your traffic. Like Google Analytics, this won’t work retroactively, so you’ll need to wait some time for prospects to visit your site.
- Head to Campaign Builder and choose Website visitors. You’ll see an unfiltered list of those who checked your web pages at least once.
- Use AiSDR’s filters to prioritize prospects, then adjust your outreach to match their stage in the sales pipeline.
- Send a personalized message within 24 hours, but don’t act too fast. A message minutes after the visit can feel unsettling.
And if you’re in a situation where visitors you engage click through your email yet still don’t sign up for a demo, then you can treat this as a sign that your webpage needs further refinement to the copy or design.
Results
We used our own website visitor tracking tool to capture prospects and trigger outreach. During one 2-week campaign, our AI contacted 28 leads who visited our demo page but didn’t book a demo.
In this campaign alone, we achieved the following results:
- 14.29% overall reply rate
- 10.71% positive reply rate
- 3 meetings booked
We’ve seen similar results when targeting visitors to our pricing page and other high-intent assets.
Play #2: LinkedIn engagement on your own content
Forget cold lead lists. Your best prospects might already be interacting with your content.
Likes, comments, and reposts on your LinkedIn content are signals of familiarity and potential interest.
Just like website visitors, these people aren’t complete strangers. They’ve seen your voice, your ideas, and your expertise. And this makes them more likely to see the value you can bring to their business.
That means the ball is in your court.
How it works
AiSDR surfaces prospects who have engaged with your team’s LinkedIn posts, filters out any who don’t match your lead criteria (including fellow team members), and the highest-quality leads get added straight to your sales pipeline.
No exporting. No need for manual searching. Just qualified activity to act on.
While you can start talking to everyone who’s reacted to your LinkedIn posts, we suggest adjusting AiSDR’s filters to zero in on leads who match your ICP. You can filter for:
- Geographic region
- Company size
- Role
- Business niche
- Seniority level
You should exclude your own teammates and your competitors’ employees. And unless you’re running an upsell or cross-sell campaign, you’ll likely want to also suppress your current customers as well.
Next, keep it simple. You don’t have to come up with a random message. You can simply reference the post the lead engaged with and take it from there.
Instructions
Follow these steps to generate more leads genuinely interested in your content:
- Choose Social signals when selecting leads in Campaign Builder.
- Enter the LinkedIn profile URLs you want to monitor. You can track several profiles at once (e.g. your personal page and the pages of your company’s top managers or sales reps).
- Specify which post types to follow (original content, shared posts, or both) and the interaction type (likes or comments).
- Configure the lead criteria to exclude anyone who doesn’t match your target customer profile.
- Click Search.
Results
This GTM play works well, but only if you’re posting regularly and growing your network. To see reasonable traction with this play, you’ll probably need either (a) 10,000+ followers or (b) 40+ reactions on most posts.
We’ve tested this feature many times on our CEO’s content.
During one campaign, we engaged 375 leads. In just two weeks, we saw:
- 9.87% overall reply rate
- 2.93% positive reply rate
- 9 meetings booked
The trick?
We didn’t treat this as a one-size-fits-all blast. AiSDR’s ability to go granular allowed us to send tailored messages to each lead, using context such as their role and responsibilities, recent interactions with posts, and any extra data available (tech stack, recent funding, open vacancies).
Writing preferences were dialed in too to make each message sound human and relevant.
Best of all, the entire process ran on autopilot: list building, enrichment, qualification, and messaging. The only legwork we needed was for Yuriy to post something.
Best of all, the entire process ran on autopilot: list building, enrichment, qualification, and messaging. The only legwork we needed was for Yuriy to post something.
Play #3: LinkedIn engagement on competitor posts
If your LinkedIn network is too small or you want to expand your reach, targeting your rivals’ audience is a smart, high-leverage move.
This can be just as effective since you likely share the same ideal customer profile.
If someone is liking, commenting on, or resharing a competitor’s post, they’ve already shown interest in your category. While they’re cold to you, they’re a warm lead to the category. And that means they’re primed for discovery.
Think Coca-Cola vs Pepsi. Many customers prefer one, buy they’ll gladly take the other if they’re presented with the right offer.
The same principle applies here.
Your prospects might not know you yet, but they’re already aware of similar solutions. This makes your goal here to introduce people to your product and explain what makes you stand out.
This strategy is even more effective if your rivals still do manual outreach to people who interact with their posts (which takes longer) or don’t see them as inbound leads who simply need a friendly nudge.
You’ve got a speed advantage. Strike before they do, and give the nudge before they can.
How it works
Instead of adding your own LinkedIn profile to AiSDR, select profiles of your competitors. Just be sure they:
- Actively post regularly
- Have a follower base of 10K+ people
- See 40+ reactions for most posts
Instructions
The workflow mirrors Play #2, with just the one twist that instead of targeting your content, you’re targeting someone else’s.
You get a list of people engaging with your rivals’ posts. You filter for leads who align with your ICP. You let the AI craft and send personalized messages with a clear reason to connect. And you get alerts whenever a new demo is booked.
You can start with something simple, like:
“Hi [prospect name]! I noticed your comment on [competitor’s name]’s post. If you’re interested in [solution category], you might want to check out our solution as well. Here’s how we’re different…”
And just like Play #2, AiSDR keeps this play running on evergreen, so it will only stop when your competitor stops posting.
Results
We’ve run this exact play many times, and we’ve seen qualified meetings increase by 24%. This includes meetings with current customers of our closest competitors.
In some cases, those leads switched after discovering what made AiSDR stronger than its competitors.
If you don’t mind, out of respect for the strategy and to avoid tipping our hand, we won’t name names here (though they can probably guess who they are).
The key takeaway is the same though. If your competitors are building demand on LinkedIn, don’t let them reap all the rewards.
Piggyback off their work, and leverage their content to grow your pipeline.
Play #4: LinkedIn engagement on an influencer’s posts
Want to grow your pipeline beyond your immediate network and direct competitors?
Tap into the audiences of influencers in your niche.
These thought leaders attract people in your industry like decision-makers, users, and curious peers who are actively following trends and looking for smarter ways to work. Their posts spark attention, and that attention is your opportunity.
The big advantage?
Reach. Influencers often have massive followings, introducing you to a much larger pool of relevant leads than your own network or your competitors’.
The tradeoff?
Intent. Engagement here tends to be more passive. Likes and comments don’t always mean the person is in buying mode. But they do indicate awareness and curiosity. And that’s a great starting point for brand-building and nurturing.
This play might not generate as many demo-ready leads as quickly as Plays #2 and #3, but it expands your visibility, earns new followers, and fills the top and middle of your funnel with people already tuned into your category.
How it works
With AiSDR, you can track the engagement of as many influencers as you’d like. Monitor likes, comments, and shares on their posts, then pull engaged users into a targeted campaign.
AiSDR does the rest: Collecting profile data, filtering for ICP-fit prospects, and preparing outreach that reflects what they engaged with and why it matters.
Instructions
Head to AiSDR’s Campaign Builder and select Social signals (just like you did in the other two sales automation plays). Share the link to an influencer’s LinkedIn page and configure the settings.
Pro tip: Start small. One or two high-impact influencer profiles are enough to surface enough strong leads without overwhelming your filters or inboxes.
But once the link is added, AiSDR tracks the profile 24/7, adding and qualifying everyone who engages.
Results
The pipeline impact of this play is harder to quantify directly. If you’re targeting a random influencer, it’s similar to Play #3 – They warm to the category, but may not have heard of you.
But if you want to take this a step further, you can partner with influencers and have them post about your brand directly. This can drive even more targeted traffic and interest, while accelerating the warm-up process and positioning you as a credible alternative.
This is also where crediting deals can get confusing. What usually happens in this case is this:
- Influencer posts about your solution
- Prospects like the post and get added to the influencer campaign’s queue
- Prospects start checking out your content
- Prospects like one of your posts and get added to your personal campaign’s queue
And because your personal queue is likely smaller than the queue generated by an influencer, you may end up engaging these leads from your personal campaign before the influencer campaign kicks in.
That’s why this play works best in tandem with Play #2.
Think of it as a setup-and-close combo: Play #4 builds awareness and primes the lead. Play #2 closes the loop with more direct outreach.
Play #5: Lookalike audiences
Lookalike campaigns focus on reaching out to leads who either closely resemble your existing customers across multiple attributes or your most recent closed-won deals. The goal of this approach is to help you scale what’s already working.
Key attributes can be:
- Company size
- Industry
- Decision-maker job title
- Business development stage
- Technologies used
- Location
- Team structure
- Recent funding
The logic is simple: If your product solves a problem for one company, others with a similar profile are likely to benefit too.
That’s why lookalike campaigns are so resource-efficient. You don’t need to perform A/B testing across random audiences. You’re targeting specific segments that have a track record of responding.
And every new customer improves your targeting model, creating a compounding effect in the process.
How it works
AI processes large amounts of data in seconds, picking up on subtler signals invisible to the human eye. As a result, it provides hyper-accurate matches far beyond what you would find on your own.
Instructions
To succeed with the lookalike audience play, identify the key characteristics of prospects. Analyze previous closed-won deals and current customers to extra key commonalities. The more specific your criteria, the better the results.
Manual analysis is one way to go, but AiSDR automates this from the get-go.
You can easily configure AiSDR to grow a pipeline with accounts similar to your current customers:
- Tell the AI what type of companies you’re after. Our AI catches on quickly, so you don’t need to write an essay with tons of details. Just type in a simple query like you would in Google Search.
- To make your request even clearer, share a few links to your top customers’ websites. The AI will analyze them and identify similar patterns.
- Put together a list of companies most likely to convert.
- Set your tone of voice, add details to include in messages, and watch the campaign bring you quality prospects.
AiSDR will need some time to compile a comprehensive list of lookalike leads, but you’ll see the first few leads on your screen within seconds.
Results
At AiSDR, we’ve run this outbound sales automation play multiple times.
There are a few requirements to actually see this play succeed, such as achieving product-market fit and case studies of similar customers. But once you have these in hand, the results will roll in like they did for us.
In a two-week lookalike campaign using our AI assistant, we saw the following numbers:
- 99.7% match rate with existing accounts
- 2-4% positive response rate
- ~15% increase in pipeline month-on-month
- 1-2.2% lead to demo conversion
Play #6: New-in-role outreach
New hires are 62% more likely to engage with InMail messages. This makes sense because newcomers have plenty of energy and motivation to establish relationships in their new roles and prove their value.
Another smart move is targeting people who’ve already used your software and then changed their role. This audience already knows the benefits you bring to the table. However, in the whirlwind of onboarding and adjustment to the new environment, introducing your solution to their new team might not have been at the top of their minds.
What’s more, if this lead was the decision-maker at their previous company, your contract might not get renewed after their departure. This puts your revenue at risk.
Of course, there’s no guarantee of a positive response if you reach out during this window. Your lead may still be settling into their new role, or their budget might’ve already been allocated to other expenses.
Whatever the case, though, our experience confirmed that new hires do reply to AI-powered outreach more eagerly.
How it works
AiSDR can build lead lists of new hires at companies that match your ICP, as well as track job changes of the product champions.
Instructions
Use AiSDR to identify new hires in the companies you’re targeting while they are still fresh in the role (typically within the first 90 days).
And if you want to reconnect with former clients who switched companies, follow these steps:
- Select Sales Navigator as your data source
- Check the Recently changed jobs box
- Type in the names of the companies you currently serve in the Past company section
- Send a personalized message referencing your previous cooperation and your lead’s new role.
And you’re all set!
Results
We’re run this sales automation play many times with AiSDR, and it consistently delivers new pipeline.
One challenge is that not everyone newly hired into a role has final decision-making power. Some may love your product, but they can’t purchase it. In those cases, the AI makes it easy to pivot by asking for a referral or sharing assets so the person can champion your product internally.
In one two-week campaign, we saw:
- 99.3% match with our ICP
- 3x more responses
- 2.1-4.2% reply rate
- 1.3% outreach to demo
This play performs even better when you focus on newly hired executives or known product champions, i.e. people with influence, budget authority, or a strong motivation to make their mark early.
And if you want to go a step further, you can flip the play. In this case, you’re reaching out to the lead’s previous company. There’s either a vacant role (indicating hiring intent) or someone new stepping in.
