9 Best Alternatives to RB2B: Features and Pricing

RB2B is a popular tool for tracking website visitors and generating leads, but is it the right solution for you? 

Maybe you’re looking for more features, better pricing, or something that integrates more easily with your workflow. Fortunately, there are plenty of other tools that could meet your needs.

Here’s a look at what the platform offers and the best alternatives to RB2B with their features, strengths, and pricing to help you choose your next sales investment.

What is RB2B?

RB2B (short for “Revenue B2B”) is a sales intelligence platform focused on website visitor tracking and identification. It tells you which companies are checking out your site even if they don’t submit their details, so you can focus on real interest in your product or services. 

RB2B’s main features are:

• Lead enrichment: Get company details, industry insights, and contact data for website visitors to personalize your outreach. 
• Salesforce and HubSpot integration: Keep everything organized and stay on top of leads. 
• Real-time alerts and reporting: Get notified when high-intent visitors are actively engaging, so you can follow up while you’re still on their radar. 

In short, it’s a great tool for turning anonymous website visitors into potential leads. But if you’re looking for a platform that offers deeper contact insights, AI-powered outreach automation, or leads from outside the US, you might want to consider one of the leading alternatives to RB2B for sales.

AiSDR

AiSDR is among the top RB2B alternatives, combining real-time visitor intelligence with AI-powered outreach to help you identify and engage high-intent leads automatically. 

The AI goes beyond company-level tracking and identification by pinpointing actual decision-makers who visit high-intent webpages like your demo or pricing page, and crafts emails using over 323 buyer-specific insights.

In addition to sending emails and follow-ups, AiSDR can also independently reply to inbound lead requests, questions, and objections within 10 minutes. AiSDR’s GTM engineering team will even help you set up your GTM playbook and run sales plays like retargeting website visitors, reaching out to product champions, and messaging customer lookalikes.

AiSDR features the market’s deepest HubSpot integration, allowing you to automatically sync your active and static lists, pull custom properties for personalization, and create records for all net-new leads in HubSpot.

G2 score: 4.7/5 (44 reviews)

Key features

• Intent-based visitor identification: De-anonymize website visitors and see which pages they view and how many times
• AI-powered engagement: Send personalized messages based on visitor behavior and smart, timely replies to leads on autopilot
• Easy campaign setup: Create microcampaigns that trigger outreach when a visitor matches your ICP and engages with key pages
• Email framework library: Use AiSDR’s specialized sales persona for website visitors or train AI to speak like you, your top salespeople, or top sales leaders
• Key integrations: Pull data from HubSpot, LinkedIn Sales Navigator, and ZoomInfo for enrichment and message personalization
• Multi-channel outreach: Send messages via email, text, and LinkedIn, and generate personalized scripts for cold calls
• Automatic lead enrichment: Enrich your website visitors with their contact details and additional intent signals, such as hiring intent, technology stack, and people new in their role

Pros

• 24/7 GTM engineering support that will automate your GTM playbook
• Access to ZoomInfo and Sales Navigator lead data
• Multiple intent signals for richer messages (e.g. product champions, mentions in the news, etc)
• Done-for-you email infrastructure and website visitor tracking setup

Cons

• No Salesforce integration
• Fixed pricing may cover more than smaller teams with little website traffic need

Why it’s a great RB2B alternative

AiSDR packs powerful features to help you turn website traffic into qualified leads without lifting a finger. 

While RB2B stops at company-level insights, AiSDR uncovers decision-makers your team can engage faster and more effectively through real-time data enrichment and signal-based outreach that drive more conversions.

In head-to-head A/B tests over several months, AiSDR consistently outperformed RB2B in de-anonymizing a higher percentage of visitors. And unlike RB2B – which sometimes surfaces irrelevant contacts who never visited your site – AiSDR only delivers verified, intent-driven prospects.

Pricing: Plans start at $900 per month for 1,000 emails, with discounts available for larger email volumes

Warmly

Warmly identifies anonymous website visitors, enriches profiles with detailed data, and increases lead engagement through targeted advertising, site chat, email, and LinkedIn DM.

Warmly uses real-time alerts and automated lead scoring to ensure your reps engage the best prospects as soon as they show interest. The simple interface, CRM integration and automated outreach orchestration help you close deals faster.

For teams that want smarter prospecting done simply, Warmly is a great pick.

G2 score: 4.7/5 (190+ reviews)

Key features

• Real-time visitor identification: See who’s browsing your site and chat directly from the pricing page.
• Automated lead scoring: Prioritize prospects based on engagement.
• CRM integrations: Sync seamlessly with Salesforce, HubSpot, and more.

Pros

• Easy to set up and use
• Accurately identifies and enriches leads
• Transparent pricing with no surprises

Cons

• Relies on integrations for full functionality
• Some advanced features require higher-tier plans

Why it’s a great RB2B alternative

Compared to RB2B, Warmly’s website visitor tracking has the edge with real-time insights and AI-powered lead scoring. While RB2B sticks to company-level data, Warmly enriches individual profiles for more personalized outreach. Instant CRM syncing and simple pricing make Warmly an easy-to-use, mid-price solution.

Pricing: Limited free version available. Paid plans start at $499 per month.

6sense

6sense is a powerful account-based marketing (ABM) platform that uses AI to predict customer behavior and identify high-value accounts. It analyzes buyer intent signals to help sales and marketing teams focus on prospects who are actually ready to engage.

6sense uses predictive analytics and CRM integrations to connect you with the right buyers at the right time, then gives AI-driven recommendations for follow-up.

G2 score: 4.3/5 (1,000+ reviews)

Key features

• Intent data analysis: Understand buyer signals and focus on prospects who are ready to engage.
• Predictive analytics: Use AI to forecast customer behavior and refine targeting.
• Intent data integrations: Aggregate deeper signals thanks to integration with Bombora, G2, Trustradius, and more.

Pros

• Advanced ABM capabilities for precise targeting
• AI-driven insights to prioritize high-value accounts
• Strong integrations for data consistency

Cons

• Pricing isn’t publicly available and can be expensive for smaller teams
• Setup and onboarding take time

Why it’s a great RB2B alternative

6sense doesn’t just tell you who’s on your site: it predicts who’s ready to buy. The tool uses AI to uncover deep intent signals, helping your sales team strike while the iron’s hot. It’s a bigger investment, but if you want advanced ABM and higher ROI, 6sense delivers.

Pricing: Custom pricing.

Breeze Intelligence

Breeze Intelligence, part of the HubSpot sales suite, gives you a smarter way to manage customer data with real-time enrichment. It automatically fills in key details about companies and contacts, helping your team personalize outreach and connect faster. 

Breeze works natively with HubSpot, allowing enriched data to fit directly into your existing workflow. It helps identify high-value leads, segment audiences, and automate outreach, delivering the insights needed to close more deals. 

With its powerful API and advanced data engine, Breeze is a great choice if you already use HubSpot and want to enhance prospecting and gain deeper customer intelligence.

G2 score: 4.4/5 (620+ reviews)

Key features

• Data enrichment: Automatically completes missing details for contacts and companies.
• Prospecting: Finds leads that match your ideal customer profile.
• Reveal: Identifies anonymous website visitors so you can turn them into prospects.

Pros

• Native HubSpot integration
• Keeps data fresh with real-time updates
• Helps increase lead conversions with smarter forms

Cons

• Some industries have limited data coverage
• Doesn’t work as well with consumer email domains

Why it’s a great RB2B alternative

Breeze Intelligence goes beyond visitor tracking by enriching data to give you everything you need for targeted outreach. RB2B does a great job of providing basic company insights, but Breeze goes further by building detailed customer profiles and supporting segmentation. It’s a good, affordable solution for founders and small teams who are already using HubSpot.

Pricing: Pricing is included in the HubSpot package.

Leadfeeder

Like RB2B, Leadfeeder tracks which companies are checking out your site, giving you a behind-the-scenes look at potential leads you might otherwise miss.

Leadfeeder integrates into Google Analytics, Salesforce, HubSpot, and other CRMs, keeping valuable insights right where you need them. Its built-in lead scoring, automatic company matching, and detailed firmographic data help you focus on the most engaged prospects. 

If you want to turn website traffic into meaningful conversations, Leadfeeder makes it easy.

G2 score: 4.3/5 (710+ reviews)

Key features

• Visitor identification: See which companies are browsing your website.
• Automatic lead scoring: Prioritize leads based on their activity.
• CRM integration: Syncs with Pipedrive, Salesforce, HubSpot, and more.

Pros

• Real-time insights into website visitors
• Easy CRM syncing for better follow-ups
• Customizable filters to segment leads

Cons

• Can’t track individual visitors, only companies
• Some inaccuracies in niche industries
• Support quality can be inconsistent

Why it’s a great RB2B alternative

Similar to RB2B, Leadfeeder tracks your website visitors, but it goes further by scoring leads and adding them directly to your CRM. Instead of just listing who stopped by, it prioritizes your top prospects and sends real-time notifications by email or Slack to keep your outreach activity efficient.

Pricing: Limited free version available. Paid plans start at $107 per month.

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Customers.ai

Customers.ai is an AI-powered tool for automating marketing and sales with chat, messaging, and lead scoring, meaning you never miss a potential customer.

Customers.ai’s real-time engagement helps you connect with customers instantly, cutting down response time and boosting conversions. Its multi-channel outreach lets you reach out through SMS, email, and more, so you meet customers where they’re most active. 

If you’re looking to grow your ecommerce reach, Customers.ai can help you scale outreach easily while keeping it personal and effective.

G2 score: 4.8/5 (410+ reviews)

Key features

• AI chatbots: Automate real-time engagement with website visitors.
• Lead scoring: Rank visitors based on activity and engagement.
• Omnichannel messaging: Reach customers via SMS, email, and chat.

Pros

• AI-powered engagement improves conversions
• Automates sequences to save time
• Supports multiple communication channels

Cons

• Takes time to set up AI chat flows
• Higher pricing for small businesses
• Limited CRM integrations

Why it’s a great RB2B alternative

If your business serves both consumers and other businesses, Customers.ai offers more versatility than RB2B, which is for more specialized B2B lead identification. Customers.ai isn’t just about tracking visitors: it actively engages them using AI chatbots and automated messaging to start conversations and nurture. 

Pricing: Paid plans start at $199 per month.

Instantly

Instantly focuses on boosting cold email outreach with reliable deliverability. You can connect unlimited email accounts, and Instantly warms them up automatically so your messages land in inboxes, not spam.

Its AI-powered optimization boosts open and reply rates, helping you reach more prospects with less effort. You also get smart campaign management tools to track performance, A/B test emails, and fine-tune messaging for better results.

Instantly integrates directly with HubSpot, Pipedrive, and Salesforce, making outreach smoother and more effective. No matter the size of your campaign, Instantly helps you connect, engage, and convert leads. It eliminates the trial and error of traditional cold email.

G2 score: 4.8/5 (3600+ reviews)

Key features

• Unlimited email accounts: Send campaigns from multiple accounts without limits.
• Automated warm-up: Keeps your emails out of spam folders by gradually increasing sending volume.
• AI-optimized outreach: Boosts deliverability and response rates with intelligent campaign adjustments.

Pros

• Scales cold outreach without restrictions.
• Automated warm-up helps improve email deliverability.
• AI-driven insights optimize campaign performance.

Cons

• No built-in B2B lead database.
• Some useful features are only available in higher-tier plans.

Why it’s a great RB2B alternative

RB2B tracks website visitors, but Instantly puts you in control of outreach. Instantly’s AI-driven email optimization and unlimited sending accounts help you scale campaigns effortlessly while boosting response rates. With Instantly, you can start conversations and close more deals thanks to reliable email deliverability.

Pricing: Paid plans start at $30 per month on an annual plan. 

Lead Forensics

Lead Forensics is another website visitor identification tool that reveals company info, key decision-makers, and engagement data so you know exactly which of your visitors are showing interest.

With real-time alerts, your team can follow up before potential customers move on. Built-in lead scoring highlights the hottest prospects, so you focus on the ones most likely to convert.

CRM integrations make sure all data transfers straight into your workflow. If you want to turn website traffic into real sales opportunities without the guesswork, Lead Forensics gives you the insights and tools to make it happen.

G2 score: 4.3/5 (770+ reviews)

Key features

• Website visitor identification: See which companies visit your site, even if they don’t fill out a form.
• Contact discovery: Get key decision-maker contact details for better outreach.
• CRM integration: Syncs with Salesforce, HubSpot, and other tools for easy lead management.

Pros

• Helps turn anonymous visitors into sales opportunities.
• Provides detailed engagement insights.
• Unlimited user seats in one plan

Cons

• Pricing can be steep for small businesses.
• Learning curve for teams new to website visitor tracking.

Why it’s a great RB2B alternative

Lead Forensics boasts a bigger and more mature IP database than RB2B, which means it can dive deeper to give you not just company data but also contact details for key decision-makers. Instead of just tracking site traffic, it helps you act fast on high-intent leads, turning anonymous visitors into real sales opportunities.

Pricing: Free trial available. Custom pricing based on website traffic volume. 

Kwanzoo

Kwanzoo helps B2B sales teams turn anonymous website visitors into real, high-intent leads. Its Person-Level visitor identity feature pinpoints individual buyers and pairs them with real-time intent data so your outreach is always on point.

Kwanzoo uses AI-powered targeting to enable you to send timely messages tailored to the prospects’ interests. It also gives you deep insights into buyer behavior, making it easier to prioritize outreach and close deals faster.

Seamless integrations with CRMs and marketing automation tools keep everything running smoothly, so your team can focus on selling, not sorting through data. If you want to turn website traffic into real opportunities, Kwanzoo helps make every visitor count.

G2 score: 4.3/5 (4 reviews)

Key features

• CCPA-compliant visitor de-anonymization: Identifies real people visiting your website, not just companies.
• Personalized sales messaging: Tailors outreach based on buyer intent signals.
• Real-time lead capture: Surfaces in-market buyers actively researching solutions like yours.

Pros

• Helps sales teams focus on warm leads instead of cold outreach.
• Improves personalization in sales messaging.
• Drives more conversions from website traffic.

Cons

• Primarily focuses on US visitor traffic.
• Works best when integrated with other sales and marketing tools.

Why it’s a great RB2B alternative

While RB2B offers company-level insights, Kwanzoo pinpoints decision-makers and their intent, making it easier to turn visitors into warm leads. Kwanzoo is a better option if you work with both B2B and B2C and need more detailed insights, such as full phone numbers and multiple recently visited sites.

Pricing: Free trial available. Paid plans start at $250 per month.

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