4 Benefits of AiSDR GTM Engineering

Since my earliest days as a founder, I’ve always believed in two core principles:

1. Delivering exceptional customer success 
2. Maintaining the agility to adapt to changing needs

These principles have shaped how I’ve built teams and delivered value to customers.

At my first start-up, which was in legal tech, this meant transforming lawyers into “legal engineers” who could combine their legal expertise with technical skills to automate legal processes. 

And now at AiSDR, we’re applying this same approach by evolving our customer success team into GTM (Go-to-Market) engineers who can bridge the gap between technical implementation and business results.

TLDR

• The goal: Help clients see the results and value of using AiSDR
• The tactic: Provide each client a dedicated GTM engineer
• The result: Clients see faster time to value with less hands-on effort

Benefit #1: Dedicated GTM engineer for every client

Traditional customer success for most AI SDRs typically focuses on the AI agent’s basic set-up and usage.

But I don’t believe this is good enough. Aside from the risk of churn, there’s nothing pushing the company to make sure you get results from using the AI SDR.

However, we go beyond this by providing each client with a dedicated GTM engineer from day one. They become an extension of your team who:

• Gains a deep understanding of your company’s sales and business objectives
• Looks for opportunities to automate sales processes
• Implements your GTM plays and sales strategy
• Manages and integrates your sales toolkit

Benefit #2: 24/7 technical support & sales automation

You enjoy continuous, round-the-clock engineering support for your sales operations by getting both a primary and a backup GTM engineer (for when the primary is out of office or on vacation).

This system enables:

• Uninterrupted sales automation management
• Rapid response to urgent needs
• Expert guidance on email frameworks and sales personas

Aside from suggesting email frameworks that fit your use case, they’ll also scope out other high-performing frameworks, run A/B tests, and even convert your existing framework into a sales persona prompt.

This ensures your sales automation continuously evolves and improves.

Benefit #3: AI-supported GTM playbook execution

With the help of AI, your GTM engineer executes your go-to-market strategies. This involves setting up and managing sales plays that combine multiple data sources and automation tools to get results.

Key GTM plays they can run are:

• Website visitor tracking to engage with prospects showing interest in your solution
• Signal-based selling to target hiring initiatives and job changes
• Audience lookalikes to identify prospects similar to your customers
• New hires to connect with people who recently changed jobs

Beyond setting up and running your GTM playbook, your GTM engineer configures AI prospecting that automatically:

• Identifies prospects matching your ideal customer profile
• Enriches lead data with business and contact information
• Adds qualified leads to your outreach campaigns

Benefit #4: Technical infrastructure and integration set-up

You probably don’t want to spend the time or energy setting up and maintaining your email infrastructure and tool integrations. There are other valuable things you can do with your time, but it’s not something you can neglect.

That’s where your GTM manager shines.

They’ll take care of domain creation, configure security protocols (DMARC, SPF, & DKIM), and warm up new mailboxes.

They also monitor email deliverability to keep your messages out of spam folders, protect your mailbox’s sender reputation, and ensure your leads don’t get burned.

And when it comes to tool integrations, your engineer connects all your tools like HubSpot to AiSDR and makes sure they’re running as expected.

Result

By having your own GTM engineer, you unlock these advantages:

• Scaled outreach without growing headcount
• Accelerated time to value thanks to rapid set-up and deployment
• Faster sales optimization through A/B testing and outreach refinement
• Data-driven sales targeting across multiple channels
• Less headache and hassle from not having to manage tools on your own