11 Best Alternatives to Clay: Features & Pricing
Check out 11 of the top alternatives to Clay, as well as their features and pricing
Clay is a powerful tool for lead enrichment and automation, but it may not be the perfect fit for everyone, whether it’s because of features, pricing, or even integrations.
The good news is that many tools offer similar capabilities, with some even boasting unique advantages over Clay. But the right tool for you depends on your sales process and specific needs.
To help you decide, here’s a list of the 11 top Clay alternatives, as well as a closer look at each tool’s features, pricing, pros, and cons.
What is Clay?
Clay is a customizable relationship database platform that helps you build and refine lead lists tailored to meet your needs. It specializes in collecting, organizing, and enriching data so that sales teams can have a more accurate database of potential customers.
Clay’s core strength is its data management capabilities that allow users to manage lots of information in one system.
Why consider a Clay alternative?
While Clay offers robust data enrichment features, it may not provide a complete end-to-end solution for all your sales and marketing needs.
Standard alternatives to Clay for sales often focus on expanding data intelligence features while requiring separate integrations for lead generation and outreach.
Especially for startups and smaller companies with limited budgets, other go-to-market tools might present more affordable solutions to power sales without needing multiple platform integrations.
| Best for | Starting price | Key differentiator | |
| AiSDR | AI-driven prospecting and intent-based outreach | $900/month (with unlimited users) | AI-powered continuous prospecting, multi-channel outreach, and automatable GTM playbook |
| ZoomInfo | Large-scale prospecting with an extensive database | Custom | Massive real-time business database with AI-driven search and segmentation |
| Bitscale.ai | AI-powered data enrichment and lead scoring | $229/month | AI-driven insights to refine lead lists and prioritize outreach efforts |
| Lusha | Contact discovery with easy CRM integration | $37.45/month | Reliable phone and email verification with a LinkedIn-friendly Chrome extension |
| UpLead | Verified B2B contacts with advanced filters | $99/month | High-accuracy, real-time verified contact data with pay-as-you-go flexibility |
| Datanyze | Technographic insights for smarter prospecting | $55/month | Identifies prospects using competitor tools for more strategic outreach |
| Kaspr | LinkedIn-based contact discovery | $46.75/month | Real-time LinkedIn enrichment via Chrome extension and CRM sync |
| Leadfeeder | Turning website visitors into sales leads | $102.85/month | Website visitor tracking to identify warm leads and automate follow-ups |
| Breeze (formerly Clearbit) | Data enrichment and lead intelligence within HubSpot | $45/month (requires HubSpot) | Real-time enrichment and intent signals for highly personalized outreach |
| Outreach | Sales engagement automation and performance tracking | Custom | AI-driven outreach automation and sales performance analytics |
| Instantly | AI-powered cold email outreach and deliverability | $30/month per user | Advanced email sequencing, inbox rotation, and deliverability enhancements |
AiSDR
AiSDR stands out as an AI-powered sales platform that excels at finding quality leads and engaging them when they have the biggest appetite for your solution.
In addition to working with the leads in your database and HubSpot CRM, AiSDR provides end-to-end sales automation from lead discovery and enrichment to writing emails and replies to leads.
AiSDR also looks for signs of high buyer intent across multiple sources, and allows you to reach out to them via email, text, and LinkedIn on autopilot.
G2 score: 4.7/5 (34 reviews)
Key features
- AI-driven continuous prospecting: AiSDR automatically looks for and identifies leads that match your ideal customer profile, adding new leads every day to your outreach campaigns
- Intent data: AiSDR scans search queries, tech stacks, new vacancies, promotions, and job changes to help you engage prospects who are on the lookout for a solution
- Multi-channel outreach: AiSDR lets you speak with leads via email, text, and LinkedIn, as well as create personalized cold call scripts
- GTM plays: AiSDR helps you set up and run revenue-driving GTM plays like messaging website visitors or people leaving likes and comments on posts by specific LinkedIn profiles
- Engagement insights: AiSDR breaks down the performance of your campaigns, shedding light on positive response rates and meetings booked
- HubSpot integration: AiSDR’s HubSpot integration lets you pull custom properties for email personalization, sync lead data to and from AiSDR, and add call tasks and scripts to HubSpot
Pros
- Continuous prospecting for high buyer intent signals
- Easy set-up of GTM plays and LinkedIn outreach
- Most comprehensive HubSpot integration on the market
Cons
- No Salesforce or Pipedrive integrations
- No product analytics integrations
Why it’s a great Clay alternative
While Clay nails data enrichment and list-building, AiSDR goes a step further by transforming how you use your data. As a fully independent AI sales assistant, AiSDR significantly reduces the time you spend on manual lead prospecting and research, as well as personalizing outreach and converting leads with minimal manual effort.
Pricing: Plans start at $900 per month for unlimited users
ZoomInfo
ZoomInfo is a classic choice for leveling up sales, marketing, and recruitment efforts with real-time business data. With its massive database of company and contact info and AI-powered search, ZoomInfo makes it easy to find the best leads and connect with the right decision-makers.
The platform also offers tools for prospecting, data enrichment, and automation, so you can scale faster and close more deals.
G2 score: 4.5/5 (8,787 reviews)
Key features
- Comprehensive database: Over 260 million professional profiles and insights on 100+ million companies
- Sales automation: Streamlined prospecting and lead generation tools
- CRM integrations: Integrates with Salesforce, HubSpot, and other CRM platforms
Pros
- High-quality, frequently updated data
- Robust audience targeting and market analysis tools
Cons
- Expensive for smaller teams
- Data accuracy can vary outside of North America
Why it’s a great Clay alternative
Similar to Clay, ZoomInfo helps you enrich and organize lead lists. ZoomInfo’s key differentiator is scope: it offers a much more extensive, real-time updated database, along with powerful insights and tools for segmentation, targeting, and automation.
Pricing: Custom pricing based on team size and data access needs
Bitscale.ai
Bitscale.ai is your AI-powered partner for lead generation and data analysis, helping your team work smarter, not harder.
The platform provides real-time insights into prospect behavior and enriches your lead database, making it easier to personalize outreach through your existing sales tools. Easy to use and more affordable than other options, Bitscale.ai strengthens your GTM stack by delivering high-quality leads without manual effort.
G2 score: No ratings available
Key features
- AI-driven data enrichment: Enhances contact records with accurate, real-time data
- Lead scoring: Automatically prioritizes prospects based on engagement signals
Pros
- Strong AI-powered data analysis for refining lead lists
- Cost-effective compared to larger platforms like ZoomInfo
Cons
- Smaller database compared to competitors
- Lacks advanced multi-channel outreach capabilities
Why it’s a great Clay alternative
Bitscale.ai is a great choice for teams that want AI-driven insights to effectively refine their lead lists and scoring.
Clay takes the lead in aggregating data, but Bitscale.ai shines at providing actionable intelligence that helps sales teams connect with the right prospects faster. It’s all about turning complex data into clear, easy-to-use insights that make prospecting more effective and efficient.
Pricing: Paid plans start at $229 per month
Lusha
Like ZoomInfo, Lusha is a sales intelligence platform that speeds up how you find and connect with prospects. Built for sales, marketing, and recruitment teams, Lusha gives you accurate contact info, including direct phone numbers and email addresses.
With its easy-to-use Chrome extension and CRM integrations, Lusha streamlines lead generation and data enrichment to help you build detailed, high-quality prospect lists.
For teams targeting new leads or refining outreach, Lusha makes it easy to personalize communications and response and close rates.
G2 score: 4.3/5 (1,489 reviews)
Key features
- Contact discovery: Provides verified direct dials and email addresses
- Browser extension: Instantly retrieves contact details from LinkedIn and company websites
- Bulk prospecting: Find and export multiple contacts at once
Pros
- Easy-to-use platform with a simple interface
- Reliable contact data for sales and marketing teams
Cons
- Limited database compared to ZoomInfo
- Higher-tier plans can be costly for small teams
Why it’s a great Clay alternative
Lusha is a strong option for teams that need fast, reliable contact info without Clay’s customization features.
With access to phone numbers, email addresses, and key details right when you need them, sales and recruitment teams can make connections faster and close deals with ease.
Pricing: Paid plans start at $37.45 per month
UpLead
UpLead is a sales intelligence platform with access to a huge, real-time database of over 50 million business contacts. Like Clay, UpLead makes it easy to build targeted prospect lists based on filters like industry, location, and job title.
The best part? All contact details, including emails and phone numbers, are verified, and UpLead integrates with your CRM and offers a user-friendly interface for lead management.
G2 score: 4.7/5 (784 reviews)
Key features
- Verified B2B contacts: Ensures high accuracy with real-time email verification
- Advanced search filters: Find leads based on industry, location, company size, and more
- Competitor intelligence: Identify and analyze a competitor’s client base
Pros
- High accuracy rate for contact data
- Flexible pricing with pay-as-you-go options
Cons
- Smaller database than ZoomInfo
- Limited automation features
Why it’s a great Clay alternative
UpLead is perfect for teams that prioritize data quality over volume. It has the edge in lead verification, so you avoid bounce.
With UpLead’s real-time database, you can confidently build precise, targeted lists. This makes your outreach much more effective and ensures your campaigns get the results they deserve.
Pricing: Free trial available. Paid plans start at $99 per month
Datanyze
Datanyze is a powerful sales intelligence platform that helps businesses uncover top-quality leads to fuel growth. Its database of company and contact info makes it easy for sales teams to build super-targeted prospect lists.
Datanyze’s differentiator is its insights into technographic data: the software and tools a company uses. For example, Datanyze can help you prioritize leads who are using competitor products and engage at the perfect time, making your outreach smarter and more effective.
G2 score: 4.1/5 (445 reviews)
Key features
- Technographic data: Provides insights into the software and tools used by target companies
- Chrome extension: Enables quick lead discovery and data collection
- Cold outreach tools: Generate targeted lists and automate prospecting
Pros
- Affordable pricing for small teams
- Useful for identifying technology stack insights
Cons
- Smaller contact database compared to major competitors
- Lacks deep automation features
Why it’s a great Clay alternative
Clay is awesome for data enrichment and automating workflows. Datanyze goes a step further by giving you insights into the tools and technologies your prospects are already using.
This means your reps can craft pitches that are laser-focused on what prospects actually need, making outreach more personal and relevant. Datanyze helps you start conversations that hit the mark and drive better results.
Pricing: Free trial available. Paid plans start at $55 per month
Kaspr
Kaspr is a LinkedIn-focused sales intelligence tool that makes finding and connecting with leads easier than ever. With real-time data enrichment, it gives you accurate contact details that make your outreach faster and more effective.
Kaspr’s handy Chrome extension lets you grab contact info straight from a LinkedIn page or account, saving you time and effort. It also syncs with your CRMs to automate lead management and keep everything organized.
G2 score: 4.4/5 (821 reviews)
Key features
- LinkedIn enrichment: Extracts verified contact details from LinkedIn profiles
- CRM integrations: Syncs with major CRM platforms for streamlined lead management
- Automated workflows: Helps automate prospecting and outreach processes.
Pros
- Strong LinkedIn integration for quick prospecting
- Easy to use and affordable for small teams
Cons
- Limited database compared to larger competitors
- Fewer advanced analytics features
Why it’s a great Clay alternative
If your team relies on LinkedIn to find and connect with leads, Kaspr gives you the tools to do it smarter, faster, and with less hassle. It’s less customizable than Clay, but it does its main mission well: making LinkedIn prospecting faster and way more efficient. It’s also simple: the Chrome extension lets you grab verified contact details straight from LinkedIn profiles in just a few clicks.
Pricing: Limited free plan available. Paid plans start at $46.75 per month
Leadfeeder
Leadfeeder is a lead gen platform that helps you turn anonymous website visitors into real sales opportunities. Instead of guessing who’s interested in your product, you can use Leadfeeder to learn exactly which companies are visiting your site, what pages they’re checking out, and how engaged they are.
Leadfeeder integrates with Google Analytics and your CRM, so you can prioritize warm leads, personalize outreach, and reach out at the perfect time. With automatic lead scoring and real-time notifications, you’ll never miss a potential deal again.
G2 score: 4.3/5 (709 reviews)
Key features
- Website visitor tracking: Identify companies visiting your site and their level of interest
- Lead segmentation: Automatically categorize visitors based on behavior and engagement
- CRM integration: Sync visitor data with your sales tools for easy follow-up
Pros
- Helps uncover hidden prospects from website traffic
- Easy integration with CRM and marketing automation tools
Cons
- Limited contact details; mostly focuses on company-level data
- Smaller database compared to competitors
Why it’s a great Clay alternative
Leadfeeder is a good option for B2B startups and companies with web traffic that want to turn site visitors into real sales opportunities.
It sidesteps the need for Clay’s outbound prospecting and data enrichment by helping you drill down into the traffic already coming to your site – who they are and what they’re browsing – so you can focus on warm leads and reach out at just the right time.
Pricing: Limited free plan available. Paid plans start at $102.85 per month
Breeze (Clearbit)
Breeze (previously Clearbit) specializes in data enrichment within HubSpot. It transforms basic contact details into rich, data-driven profiles that give you a clearer picture of your ideal customers.
The platform helps your teams personalize outreach, score leads more effectively, and automate workflows while keeping your CRM updated with accurate data. It integrates with many popular tools for easy prospecting and customer segmentation.
G2 score: 4.4/5 (626 reviews)
Key features
- Real-time data enrichment: Enhance leads with verified company and contact details
- Intent signals: Identify companies actively researching your solutions
- API access: Integrate enriched data into your existing workflows
Pros
- Native HubSpot integration
- High-quality data enrichment that integrates with other CRMs
- Strong insights into intent and prospect behavior
Cons
- Pricing can be expensive for small businesses
- Some users report data accuracy issues outside the US
Why it’s a great Clay alternative
Breeze is one of the best alternatives to Clay if you’re already a HubSpot user and need standardized, API-driven data enrichment. Unlike Clay, which focuses on customizable relationship tracking, Breeze excels at enriching standard contact data at scale.
With its real-time data enrichment, seamless CRM integration, and focus on quality over quantity, Breeze allows you to fine-tune your prospecting and deliver more targeted, effective outreach.
Pricing: Breeze Copilot comes free with your HubSpot plan. You’ll need to pay extra for Breeze Intelligence credits, which are used for enrichment
Outreach
Outreach is a powerful sales engagement platform that automates repetitive tasks so you can spend more time building meaningful relationships with prospects.
With features like email sequencing, task automation, and real-time analytics, Outreach helps you track how prospects are engaging and adjust your strategy on the fly. It also integrates effortlessly with CRMs and other tools, so your workflow and data stay in sync.
Whether you’re managing complex sales processes or just looking to speed up your sales cycle, Outreach has the tools to optimize every step and boost your performance.
G2 score: 4.3/5 (3,454 reviews)
Key features
- Sales engagement automation: Streamline email, call, and social touchpoints
- AI-driven insights: Optimize outreach strategies with data-driven recommendations
- Performance tracking: Monitor team effectiveness with advanced analytics
Pros
- Robust automation for scaling outbound sales
- Advanced analytics to improve sales team performance
Cons
- Can be complex to set up and customize
- Higher pricing compared to some alternatives
Why it’s a great Clay alternative
Outreach is built specifically for sales teams that want to scale their outbound efforts and do it efficiently. Clay gives you high flexibility for prospecting, while Outreach uses a more structured, automated approach to closing deals.
It’s all about making your sales reps more effective by both upping their capacity and supporting consistent follow-up.
If you’re looking for a high-performance tool to scale outbound sales beyond simple data management, put Outreach on your shortlist.
Pricing: Custom pricing based on team size and feature needs
Instantly
Instantly is a more specialized engagement platform that focuses on email outreach. With its smart email sequencing, Instantly automates follow-ups and personalizes messages, making it easier to connect with the right prospects.
The platform uses AI to time your emails perfectly, ensuring they land in inboxes when they’re most likely to be seen. Instantly also gives you real-time analytics to track how your campaigns are performing, test subject lines, and tweak your approach for even better engagement.
G2 score: 4.8/5 (3,567 reviews)
Key features
- AI-powered cold email outreach: Automate email campaigns with smart follow-ups
- Inbox rotation: Avoid spam filters by using multiple sending addresses
- Email warm-up: Improve deliverability and prevent emails from landing in spam folders
Pros
- Easy-to-use platform with strong deliverability features
- Cost-effective compared to traditional sales engagement tools
Cons
- Limited CRM integrations
- More focused on email, lacks multichannel outreach options
Why it’s a great Clay alternative
Instantly is perfect if you’re looking to scale your cold email outreach without burning the budget. While Clay excels in its corner (data collection and enrichment), Instantly uses your existing prospect list for high-volume email automation with a serious focus on deliverability.
With Instantly, you can automate follow-ups, time emails perfectly, and track your results – all while keeping costs low.
Whether you’re reaching out to a handful or thousands of prospects, Instantly is a great choice for driving conversions through more meaningful conversations that hit the inbox every time.
Pricing: Plans start at $30/month per user
