Best AI Sales Enablement Tools by Use Case (according to client reviews)
See which AI tools power sales enablement according to real user feedback
Sales teams have a lot on their plate.
Finding leads, writing emails, making calls, and sending follow-ups, all while trying to close deals. AI-powered sales enablement tools can help make this work easier and faster.
But there’s a catch: With so many tools on the market, how do you find out which live up to the hype and which don’t?
The wrong choice can end up burning your time and money. To help you cut through the noise, here are the best AI sales enablement solutions for different use cases, backed by real customer reviews.
AI sales tools for lead generation and research
Sales enablement tools simplify the challenge of spotting high-quality leads. They can even automate the process of finding and enriching lead information, so your team can spend more time selling and less on research.
AiSDR
AiSDR identifies high-intent leads that fit your ideal customer profile or match your current customer. It also monitors companies for mentions in the news, recent hiring intent, technology stack, and search queries.
AiSDR can even work with your HubSpot, syncing leads you find in AiSDR to HubSpot or enriching your current HubSpot leads with the extra context you dig up. With the data in hand, AiSDR then creates and sends relevant, personalized emails and LinkedIn messages to leads, building an appetite for a solution like yours.
G2 score: 4.7 (32 reviews)
Key features
- Lead finder: AiSDR looks for leads in Sales Navigator, ZoomInfo, its own data, and other databases for leads that fit your ICP.
- Intent signals search: AiSDR scans social media, tech stacks, news, job vacancies, search queries, and other sources for signs of strong buyer intent.
- Website visitor tracking: AiSDR identifies people who visit specific webpages on your website before finding their names, email addresses, and company names so you can send targeted outreach.
- Lookalike search: AiSDR finds people and companies who look like your current or best customers.
- Automated prospecting: AiSDR uses your audience description, picks search filters to find suitable companies and decision-makers, and matches them to the value props on your website.
Benefits
- Consolidates your existing sales tools onto one platform so you can save on subscriptions
- Integrates with Sale Navigator and HubSpot
- Triple-verifies contact details to ensure high deliverability (<5% bounce rate)
- 323+ insights so you target the right people, at the right time, with the right message
- Unlimited leads
Customer reviews
Source: G2
Source: Capterra
Breeze Intelligence (Clearbit)
Breeze Intelligence (formerly Clearbit) is a sales intelligence tool under the HubSpot umbrella that specializes in company data enrichment. This is ideal if you already have a list of business email addresses, as it doesn’t look for new contacts but provides more information on existing ones.
Breeze also works with intent signals, so you don’t miss incoming opportunities for lead generation.
G2 score: 4.4 (620+ reviews)
Key features
- AI-based search in a 20-million-strong contact database: Enhances company and buyer profiles using AI and large language models.
- Lead scoring and routing: Prioritizes high-value leads for your team.
- Intent-based outreach: Identifies website visitors and engaged prospects.
- Straightforward integration: Easily integrates with dozens of HubSpot apps and third-party software, giving reps fast access to enriched data.
Benefits
- Scans CRM records, public sources, and third-party providers to ensure reliable data accuracy
- Adheres to GDPR and CCPA regulations, ensuring data handling meets legal standards
- Keeps your team updated on potential leads as they engage with your website
Customer reviews
Source: G2
Source: Capterra
UpLead
UpLead is a B2B data provider designed for teams and founders who want simple and efficient AI-driven lead generation. If your goal is to build a strong contact list without getting lost in extra features, UpLead fits the bill.
G2 score: 4.7 (780+ reviews)
Key features
- Extensive database: Access over 160 million verified contacts with a 95% accuracy rate, ensuring you connect with qualified decision-makers.
- Accurate search filters: Supports more than 50 search filters, including industry, location, revenue, and job title.
- Technographics search: Identifies companies based on the technologies they use, allowing for targeted outreach.
- Real-time email verification: Instantly verify email addresses to reduce bounce rates.
- Chrome extension: Captures lead information as you browse company websites or LinkedIn profiles.
Benefits
- User-friendly interface
- Budget-friendly pricing plans for businesses of all sizes
- High-quality data (95% data accuracy).
Customer reviews
Source: G2
Source: Capterra
AI sales tools for content creation
The best AI-powered tools can write effective sales emails, call scripts, and even AI videos and memes.
Here are a few AI tools you can use for content creation.
Jasper
Designed specifically for sales and marketing, Jasper is an AI-powered writing assistant for creating all types of content, from catchy social media one-liners and outreach emails to full blog posts and performance reviews. It’s perfect for quickly generating high-quality content with sharp, on-brand messaging.
G2 score: 4.7 (1240+ reviews)
Key features
- 50+ content templates: Covers everything from blog posts to email subject lines, so it’s easy to get started and keep content aligned with your goals.
- Multilingual support: Can generate content in over 30 languages: perfect for targeting diverse markets or translating your content.
- Content improver: Refines your copy to sound better, more engaging, and polished.
- Team collaboration: Supports shared logins and real-time project collaboration.
Benefits
- Real-time suggestions for content improvement with Chrome extension and Jasper chat
- Creates content based on your brand voice and knowledge base as well as web resources
- User-friendly interface with a flat learning curve.
Customer reviews
Source: G2
Source: Capterra
Canva
Canva isn’t just for flyers! It also helps you create eye-catching visuals that make your sales and marketing content shine. In cold outreach, images can take your messaging further, and Canva makes it super easy to design professional-quality graphics without a design degree.
G2 score: 4.7 (4430 reviews)
Key features
- Drag-and-drop interface: No design skills needed: just choose your template and start customizing.
- Thousands of templates: Thousands of ready-made designs for everything from social media posts to presentations speed up your content creation.
- Brand kit: Keep all your logos, fonts, and colors organized so your branding stays consistent.
- Collaboration tools: Share and collaborate on designs in real time.
- Image AI generation: Add unique AI-generated images, memes, and charts that look just like you need them without leaving the platform.
Benefits
- Basic AI-driven image, text, and video editing in just a few clicks, all in one app subscription
- Free plan available for basic needs
- Great customer support that helps to master all features
Customer reviews
Source: G2
RELAYTO
RELAYTO helps you easily turn plain old PDFs and presentations into stunning, interactive experiences. It’s great for creating a strong first sales impression with a memorable pitch or email. On the marketing side, teams can enhance content to make sure every asset grabs attention and drives engagement.
G2 score: 4.7 (440+ reviews)
Key features
- PDF & presentation transformation: Turn static content into dynamic, interactive experiences.
- Engagement tracking: See exactly where prospects spend their time and what interests them most.
- Multimedia embeds: Add videos, images, and links to make content more engaging.
- Custom branding and access control: Keep your branding consistent and control who sees your content.
Benefits
- Mobile and desktop-friendly content
- Great onboarding
- Live suggestions from integrated AI ChatBot
- Easy integration of content from social media or file storage
Customer reviews
Source: G2
Source: Capterra
AI sales tools for email outreach and personalization
Good AI email solutions can help you write emails that feel natural and relevant, not spammy or forced. They grab a prospect’s attention and start conversations while avoiding the risk of writer’s block.
AiSDR
AiSDR writes tailored, relevant emails using your lead data and sales frameworks that make messages feel human and build trust. AiSDR also manages your email infrastructure to keep your deliverability high by warming up, rotating, and cooling down mailboxes.
G2 score: 4.7 (32 reviews)
Key features
- Deep personalization: AiSDR uses up-to-date prospect data (LinkedIn, company updates, and CRM prospects) to tailor outreach to each lead.
- Large email framework library: AiSDR offers high-performing email frameworks for different use cases and purposes to make messages more authentic and engaging than any template.
- Multimedia outreach: AiSDR allows you to send emails that include personalized AI videos and memes to make content more dynamic.
- Email replies: AiSDR replies to incoming messages from leads automatically, or you can step in and write a manual response to leads through AiSDR.
- Automated follow-ups: AiSDR handles follow-ups and processes out-of-office replies on autopilot so that leads don’t leak from your pipeline.
- Easy campaign set-up: AiSDR assigns a dedicated GTM engineer to every customer to set up domains, brainstorm campaign ideas, create sales personas, and fine-tune outreach.
Benefits
- Conversational emails that sound like you wrote them
- Contextualized follow-ups
- Outreach in any language (Spanish, German, Japanese, Arabic, and more)
- AI-powered email replies
- Framework library
Reviews
Source: G2
Source: Capterra
Autobound
Autobound is built for outbound sales teams that want to send highly personalized emails without spending hours on research. Instead of relying on generic templates, Autobound tailors outreach based on real-time prospect data to make messages more relevant and increase engagement.
G2 score: 4.8 (240+ reviews)
Key features
- AI-driven research: Scans the internet for 300+ relevant insights on prospects (such as job changes, news, and company updates) to generate tailored emails.
- Co-pilot mode: Allows manual review and editing before sending.
- One-click CRM and sales tool integrations: Works with Outreach, LinkedIn, Gmail, and other major platforms.
- Real-time suggestions: Provides email suggestions on the fly to enhance engagement and response rates.
- Multi-channel outreach: Supports email, LinkedIn, and other sales channels.
Benefits
- Chrome extension for easy lead data enrichment
- Easy-to-use interface and great onboarding
- Affordable pricing for small teams and founders
Customer reviews
Source: G2
Lavender
Lavender helps SDRs improve their writing skills so that emails get more replies. Instead of guessing what works, Lavender analyzes a message in real time, scores it, and provides suggestions to improve clarity, personalization, and engagement.
It’s a great tool for improving the effectiveness and quality of your email outreach, but it’s less helpful if your primary request is to send emails in bulk.
G2 score: 4.8 (61 reviews)
Key features
- Email scoring system: Rates emails from 1 to 100 and provides real-time coaching.
- Personalization assistant: Surfaces prospect insights and recommends personalization strategies.
- Start email feature: Generates a draft based on key bullet points.
- Sentiment analysis: Helps fine-tune tone for stronger engagement.
Benefits
- Email optimization for smartphones to boost readability
- Strong integration with HubSpot, Apollo, Salesloft, and more.
- User-friendly.
Customer reviews
Source: G2
Source: G2
AI sales tools for call tasks
Although AI-powered cold calling is prohibited in many jurisdictions, there are many other ways AI can help with call tasks, such as generating call scripts, suggesting talking points, and analyzing calls to give feedback. This makes it easier for you to keep your calls on track.
Gong
Gong is an AI-powered revenue intelligence platform that gives sales teams a deeper look into their customer interactions. It records and analyzes calls, emails, and meetings for insights into what’s working.
Even though Gong supports much more than just call intelligence, it’s popular with sales agents who primarily use phone or video meetings as it takes notes during conversations and sends them directly to the CRM.
G2 score: 4.8 (6,040+ reviews)
Key features
- Call recording and transcription: Captures every sales conversation and turns it into searchable, structured data.
- Conversation intelligence: Analyzes calls to highlight what top performers do differently.
- After meeting follow-ups: Generates follow-up email based on the call content in a click.
- Market intelligence: Identifies trends across customer conversations to refine messaging.
- CRM Integration: Syncs easily with major CRMs to keep records up to date.
Benefits
- Accurate, data-backed insights
- Answers to any meeting-related question at your fingertips
- Enables personalized sales training with real examples from a rep’s calls
Customer reviews
Source: G2
Source: Capterra
Aircall
Aircall is a cloud-based phone system for analyzing and summarizing sales and support calls. AI features like sentiment analysis, real-time conversation intelligence, and auto-call summaries help teams capture essential insights and build on them in future sales calls.
Aircall’s integrations with CRM systems and automated logging of key details make managing customer relationships easy.
G2 score: 4.3 (1,170+ reviews)
Key features
- Business contact search and auto-dial: Connects reps with the right person in a few clicks.
- AI-powered call summaries: Automatically generates summaries, saving time and reducing manual effort.
- Conversation intelligence: Automatically identifies key topics and flags important insights for follow-up.
- Real-time coaching: Provides real-time suggestions to improve call effectiveness.
- CRM integration: Automatically logs calls and insights into your CRM for streamlined management.
Benefits
- Helpful and friendly customer support
- Extensive self-service knowledge base
- No connectivity issues and high sound quality
- High-quality, real-time analytics
Customer reviews
Source: G2
Enthu.ai
Enthu.ai is an AI-driven conversation intelligence platform for sales agents and customer service teams. It analyzes customer interactions across different channels so teams get the most out of every call, leading to better performance, compliance, and customer satisfaction.
G2 score: 4.9 (39 reviews)
Key features
- AI-powered call transcription and summaries: Converts calls into text for easy analysis and actionable insights.
- GenAI-driven call scoring: Scores calls accurately and assesses agent performance.
- Customizable scorecards: Supports tailored scorecards for precise and targeted evaluations.
- PII redaction: Automatically removes sensitive data to ensure privacy and compliance.
- Call library: Stores and organizes recordings for easy access and training
Benefits
- Enhanced data protection with PII redaction, cloud storage, and GDPR compliance
- Easy to use and configure
- Excellent customer support
Customer reviews
Source: G2
Source: Capterra
AI sales tools for task automation
AI sales tools for task automation help teams save time by handling and optimizing repetitive work like data entry, follow-ups, and scheduling meetings. As a result, your team can abandon busywork in favor of pursuing the next deal.
AiSDR
AiSDR functions as your independent AI sales assistant, tackling every task and challenge from writing emails and follow-ups to researching data and syncing it to your HubSpot CRM.
This makes AiSDR for scaling your outreach results without burning through your lead list by keeping interactions meaningful and value-driven. It will even flag questions it can’t answer so that you can step in, just like any SDR would.
G2 score: 4.7 (32 reviews)
Key features
- Automated lead nurturing: AiSDR runs custom campaigns that keep prospects warm and slowly build an appetite for your solution.
- Smart objection handling: AiSDR reads objections and automatically responds with the right messaging, adjusted with the help of industry data and previous interactions.
- Inbound lead tracking and qualification: AiSDR tracks website visitors, looks for intent signals, qualifies them, and sends messages while you’re still fresh in their mind.
- Task scheduling and reminders: AiSDR syncs your follow-ups and other sales tasks on track without manual updates.
- HubSpot management: AiSDR automatically syncs data to and from your HubSpot after any research findings and lead conversations.
- LinkedIn outreach: AiSDR identifies people who engage with the posts of specific LinkedIn profiles, enriches their data, and sends connection requests (and direct messages if the request is accepted).
Benefits
- Works for inbound and outbound sales reps
- Runs on autopilot or as a co-pilot for human reps
- Quick onboarding and effortless white-glove setup
- Excellent customer and GTM engineering support
Customer reviews
Source: G2
Source: Capterra
HubSpot Sales Hub
HubSpot Sales Hub is an AI-powered sales engagement platform that automates repetitive tasks so your reps can focus more on building relationships and closing deals. Its AI features automate lead qualification and follow-ups and give actionable insights for improving sales performance.
G2 score: 4.4 (12,200+ reviews)
Key features
- AI-driven lead prospecting: Helps you manage all prospecting tasks in one place or automatically finds, assesses, and prioritizes leads based on your ICP.
- Automated sales communication: Lets you create and set a sequence of timed personalized emails based on workflows and lead intent signals.
- Analytics and predictive sales forecasting: Uses AI to surface insights and accurately forecast sales trends and outcomes.
- Email and call tracking and notifications: Prioritizes your daily calls, logs them in your CRM, monitors email opens and clicks, and provides real-time alerts.
Benefits
- Combines sales tools and CRM in one platform and integrates with 1,600 tools in HubSpot’s App Marketplace
- Intuitive and easy to use
- Scales easily with your pipeline
- Low starting price for solopreneurs and small teams
- Extensive base of self-service articles
Customer reviews
Source: G2
Source: Capterra
Amplemarket
Amplemarket is an AI-driven sales automation platform for outbound sales. It automates lead research, personalized outreach, and follow-up sequences so sales teams operate more efficiently. Amplemarket uses AI to identify the best times to contact prospects and suggest personalized messaging for stronger engagement.
Key features
- Automated lead research: Gathers and analyzes data on your leads’ latest actions (such as social media posts and website visits) to identify high-potential prospects.
- AI-powered personalized outreach sequences: Creates and sends tailored messages based on prospect data.
- Multi-channel engagement: Supports outreach through email, phone, and social media.
- Performance analytics: Provides insights into campaign effectiveness and areas for improvement.
Benefits
- Excellent customer success service.
- High-quality outreach personalization.
- Accurate lead search and contact details.
- Quick and easy onboarding.
Customer reviews
Source: G2
