AiSDR Product Spotlight #15: Easy Lead Enrichment from the Campaign Builder

Ever notice how some leads look ready to buy while others seemingly vanish into the void?

The difference usually comes down to timing.

And intent.

But spotting real buyer intent isn’t easy. You either spend hours combing through LinkedIn profiles, company blogs, press releases, and other info sources, or you cross your fingers and hope you can build an appetite for your solution among leads.

And if you’re like me, you probably don’t have time to manually research every lead.

That’s where automated lead enrichment saves the day. It finds intent signals for you.

So you’re not stuck doing this 👇

Maybe it’s cause St. Patrick’s Day is around the corner, but you’re in luck ☘️ Finding great high-intent leads no longer has to feel like catching leprechauns to get their pot of gold 🎩 AiSDR now lets you skip the hunt and get straight to the good stuff.

Here’s how you can do it.

🔎 Put lead research on autopilot from the Campaign Builder

AiSDR now makes it easier for you to enrich the net-new leads you generate using our AI.

As you set up your next campaign, you can search for more intel on leads you’ve uncovered via:

• Website visitor tracking
• LinkedIn social signals

From the Campaign Builder, you now have three search options to choose from to control the depth of enrichment:

• Quick search – For fast results when you need leads asap. The AI finds the first intent signal you’ve prioritized, adds its findings, and moves on to the next lead.
• Full search – For deep research and comprehensive results. The AI looks for all intent signals you select, adding any data it can find.
• Exact search – For precise research. AiSDR will only enrich a lead if it finds every intent signal you’ve chosen. If one’s missing, the AI skips the current lead and moves on.

At the moment, you can choose up to three intent signals to focus on and let AiSDR do the heavy lifting based on the priority you set. Right now, AiSDR searches for:

• Tech stacks
• Mentions in the news
• Search queries

And so you have complete control, you have the choice to add only leads that get enriched or all leads you generate.

Why is it cool?

Let’s be real. If spending hours on research isn’t your idea of fun, this update is about to become your new favorite thing.

AiSDR’s automated lead enrichment will help you:

• Find better leads faster – Spot prospects already flashing signs of buyer intent and qualify them in less time
• Speed up research – Get key insights quickly and automatically so your outreach is hyper-relevant from the first message 
• Control your targeting – Choose how deep you go, whether it’s broad for speed or ultra-precise for depth, so you deliver messages that feel like you’ve done your homework (without actually having to do it 😉)
• Focus only on high-quality leads – Add every lead you’ve generated or just the ones enriched with the exact signals you care about
• Keep your pipeline clean – Ensure your sales pipeline is void of poor-fit leads who will eat up your resources without turning into a sale

Bottom line? You get to purge time-consuming research and going down rabbit holes from your backlog so you can win back time for selling 🏆

🤫 Next week’s sneak peek

We’re continuing to revamp our Campaign Builder, so stay tuned for what’s next 😉