Drive your pipeline with targeted event invites
Results you can expect
How this sales play works
Tell AiSDR who your ideal attendees are (industry, company size, region, and more).
Add intent signals like LinkedIn activity, website visits, technographic changes, and any relevant information about your prospects available on the web – such as recent news mentions, business challenges they talk about, growth plans, solution reviews, job postings, funding announcements, and product roadmap updates – to target leads ready to engage.
Already have leads in HubSpot? Import them so AiSDR can include them in your outreach.
e.g. VPs of Marketing at B2B SaaS companies in North America
Share the event details and what’s in it for the attendee – exclusive insights, free consultation, networking, content/topic teasers, etc. AiSDR crafts messaging that highlights the value, not just the logistics.
AiSDR reaches out through email, LinkedIn, and text, sending well-researched invitations to your prospects across multiple channels. The messaging highlights the value attendees will gain from the experience.
The AI automatically follows up with non-responders, and can engage event registrants or attendees through separate campaigns, helping you nurture interest and drive them further down the funnel based on their activity.
Sample emails for online and offline event invites
Frequently Asked Questions
Find the answers to your most pressing questions here
How does AiSDR find the right people to invite?
AiSDR finds prospects who match your ICP using sources like Sales Navigator and other verified databases. You can also specify the intent signals to target leads that have a defined problem and that are actively exploring ways to solve it, so your invites reach the right people at the right time.
What kind of events is this sales play best suited for?
AiSDR works for both online (webinars, virtual roundtables, live product demos, workshops, summits, conferences) and offline events (tradeshows, meetups, executive dinners, networking sessions) that you host, helping you attract high-fit leads.
Do I need to upload a contact list?
How personalized are the invites?
AiSDR personalizes every invite based on the prospect’s role, industry, and company, but it goes further. Next, AiSDR will craft messages in the right tone of voice and build on the personal details about each prospect AI researched, tailored to resonate with your target audience.
What happens after someone accepts the invite?
You control what happens next. AiSDR follows your conversation flow. You can set it to ask a question first and only share a landing or registration page link once the prospect confirms interest. You define the logic and links. The AI handles the rest.
How does AiSDR integrate with my event platform?
AiSDR doesn’t integrate directly with event platforms. You can include any public-facing links – like registration or landing pages – in your campaigns.
How long does it take to launch a campaign?
If this is your first campaign, you can go live in about 7 days, as we’ll need to create and warm up your mailboxes, and almost immediately if you use your own mailboxes (though we don’t recommend it). If you’ve already launched campaigns with AiSDR, lead sourcing and persona setup will take from one hour to one day, depending on your audience targeting.
Can I see examples of successful campaigns?
Absolutely. On our website, we have a success story of Hakkoda – one of our clients – showcasing how AiSDR drives results with event invites. You can also request anonymized examples relevant to your industry.
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