AiSDR vs Unify
TL;DR: Which one should you choose?
5 reasons when Unify users switch to AiSDR
With AiSDR, a reply doesn’t become another task for a rep to pick up. AI keeps the conversation going while the prospect is still interested, handles the back-and-forth, and works toward a qualified meeting. Your team steps in when the conversation actually needs a person.
Unify classifies incoming replies and creates tasks for reps to handle. That keeps a person involved in every response, but it also means warm conversations wait on someone to review and reply.
With AiSDR, outreach doesn’t have to look like another email followed by a LinkedIn message. You can bring AI video, LinkedIn voice notes, and custom memes into the sequence, giving each campaign more ways to earn attention when plain text isn’t enough.
Unify combines email with call and social steps inside its Plays. The focus is broader workflow orchestration, with fewer native formats for making individual touches stand out.
With AiSDR, starting plan includes a sending domain, 3 mailboxes, setup, and warm-up. Your email infrastructure is ready to go, so you can focus on launching campaigns instead of managing deliverability.
Unify includes 1 mailbox per seat on lower plans. Managed mailboxes, warm-up, and more hands-on deliverability support are only available on the Business plan.
With AiSDR, you get native two-way HubSpot sync on every plan. AiSDR pulls CRM context into outreach and writes campaign activity back to HubSpot automatically. So your team always has the latest context without manual updates.
With Unify, CRM access starts on higher plans. Pro can read CRM data, while writing updates back to the CRM is only available on the Business plan.
With AiSDR, your website is enough to get started. Ami turns what you sell into a launch-ready GTM play in 30 minutes, backed by learnings from 17K+ campaigns across 27 industries. You start with a clear campaign direction instead of a blank workflow.
With Unify, getting campaigns live takes more hands-on setup. Your team builds the workflow, connects the right signals, and keeps adjusting it as the campaign runs.
Feature-by-feature comparison
Compare what you get
See the success stories of teams that turned to AiSDR
Check out real AiSDR emails and conversations
Frequently Asked Questions
What is Unify? 
Unify is an outbound platform that combines B2B data, intent signals, AI research, sequences, and automated workflows called Plays. Teams use it to find prospects, act on signals, and automate outbound from one workspace.
What’s the main difference between AiSDR and Unify?
The core difference is autonomy versus orchestration.
Unify gives your team a workspace to build and manage Plays using audiences, signals, AI agents, and sequences. AiSDR goes a step further with Ami, your AI GTM Agent. Ami turns your website and growth goals into launch-ready GTM plays, then AiSDR researches prospects, writes messages using live context, and handles replies and booked meetings.
Unify gives reps more hands-on control. AiSDR is built for teams that want strategy and execution handled in one system.
What happens when I talk to Ami?
Share your website and growth goal. Ami combines what it learns about your business with insights from 17K+ campaigns across 27 industries to suggest GTM plays worth testing.
Each play comes with an audience, campaign angle, and reason to reach out. You can launch one, test
Can AI SDRs handle replies automatically or do they need human approval?
That depends on the platform.
AiSDR can respond within 5-7 minutes, answer common questions, handle objections, and share a scheduling link when a prospect is ready. Complex questions can be handed off to your team.
Unify classifies replies and creates tasks for reps, who write and send the response from the platform. Slack notifications can also be configured.
How much do AiSDR and Unify cost, and what’s included?
AiSDR uses Pay-as-you-go pricing at $1.50 per person contacted, with everything included. Team plans are designed for teams contacting 1,000+ people per month and add hands-on training and support, predictable pricing, and up to 40% lower pricing per lead based on volume.
Unify offers a free plan, Base at $20/seat/month, and Pro at $60/seat/month. Usage is limited by plan-based credits. Business has custom annual pricing, and managed mailboxes cost $25/mailbox/month.
How long does it take to get started with AiSDR vs Unify?
AiSDR starting plan is self-serve and gets you set up in under an hour. Email infrastructure, mailbox setup, and warm-up are handled for you. Larger setups may take longer depending on the number of domains and mailboxes.
Unify is also self-serve, but more of the initial setup stays with your team. You configure the audience, signals, routing, and workflow logic inside each Play
Which platform is better for personalized outreach at scale?
Both personalize outreach at scale, but the workflow is different.
Unify combines signals, account research, AI copywriting, and sequences inside configurable Plays. It fits teams that want to design how personalization works and manage that workflow themselves.
AiSDR handles more of the personalization for you. It researches prospects close to send time and uses fresh signal, CRM, and buyer context to shape each message, then carries that context into follow-ups and replies.
Does AiSDR integrate with my CRM and sales tools?
Yes. AiSDR offers native 2-way HubSpot sync, plus native 2-way Salesforce sync on Scale and Explore. It can use CRM lists, properties, lifecycle data, and activity to personalize outreach, score and qualify leads, and log communications back to your CRM.
AiSDR also integrates with Aircall for calls, Calendly and HubSpot Calendar for scheduling, and Gmail and Outlook for email.
Our AI landed
meetings for clients
with these giants
were out of reach
