ZoomInfo vs Breeze

Struggling with messy CRM data or hunting for new leads? ZoomInfo and Breeze both aim to cut the busywork from sales. 

But which actually fits your workflow and goals, ZoomInfo or Breeze? Or maybe there is a third option that can give you more?

It’s time to explore your options up close. 

ZoomInfo overview

ZoomInfo is a go-to-market platform designed for sales and marketing teams that want to reach the right prospects quickly and at scale. The platform combines a huge database of companies and contacts with AI-powered tools that help you identify decision-makers, track intent signals, and prioritize outreach. 

Core features include:

• Lead scoring and prioritization: Rates prospects based on fit and intent, helping sales teams focus on the most promising opportunities across channels.
• Intent data: Tracks signals from across the web (content consumption, product research) to see which companies are actively in-market.
• Scoops & news alerts: Provides updates on company initiatives like funding, leadership changes, or tech adoption that can create timely entry points.
• Engagement tools: Helps to build, segment, and sequence outbound campaigns directly within the platform.
• Enrichment & integrations: Syncs with CRMs like HubSpot and Salesforce to keep records updated and reduce manual data entry.

For SDRs, this means you can build new contact lists, segment accounts effectively, and plan outbound campaigns without starting from scratch.

Breeze overview

Breeze is a HubSpot platform that uses AI to make CRM data smarter, cleaner, and easier to act on. Instead of building large external lists, Breeze focuses on the contacts and companies you already track inside HubSpot and helps to collect more information and use it for targeted, personalized outreach. 

Core features include:

• Data enrichment: Fills in missing contact and company details directly inside HubSpot.
• Lead intelligence: Surfaces context about how prospects interact with your business, from page views to content engagement.
• Intent tracking: Flags buying signals from website visitors so SDRs know when to reach out.
• Prioritization: Scores and organizes inbound leads, making it easier to decide who gets contacted first.
• Cleaner CRM data: Reduces manual work for marketers by standardizing and updating records automatically.

For SDRs, this means leads arrive pre-checked and prioritized with the right context attached. For marketers, it means cleaner databases and less manual data wrangling before campaigns go live. 

Beyond enrichment, Breeze also offers AI agents and assistants that act like virtual teammates for complex tasks, from prospect research and personalized outreach to customer support, with more specialized agents currently in beta.

Key differences between ZoomInfo and Breeze

Choosing between ZoomInfo and Breeze comes down to which one fits your playbook. Both solve different sales pains: one helps you cast a wide outbound net, the other keeps your inbound data sharp. Here’s a closer look.

Data quality and coverage

ZoomInfo is one of the biggest data providers for lead generation. The platform claims over 70 million direct dials and 174 million verified emails, mostly geared toward the US market. That reach is impressive, but accuracy can vary. Because it pulls from public records, scraping, and even user inputs, some contacts land perfectly, while others can feel outdated or off.

Breeze Intelligence takes a different approach. Instead of chasing the biggest database, it enriches the records you already have in HubSpot with more than 40 firmographic, demographic, and technographic data points. 

What Breeze doesn’t do is prospect for new leads. The closest workaround is its intent tracking, capturing site visitors who look interested and adding them to CRM in a couple of clicks.

Breeze Intelligence also offers form-shortening tech: asking a website visitor for just an email, autofilling available info, and sending the rest of the form automatically. It’s handy for gated content or top-of-funnel leads, as you are more likely to add them to your lead list with less friction. 

But it is risky on demo or contact pages. Research shows visitors often bounce when they’re asked only for an email with no context.

Additional sales features

Since ZoomInfo isn’t just a lead database but a go-to-market platform, it offers a whole suite of different features to automate and enhance your sales process. Among them:

• Filtering and decision-making search: Smart filters and targeted search help you find the right companies based on criteria like technographics, budget, or team size, and decision-makers within them. 
• Buyer intent and website visitor tracking: ZoomInfo tracks who’s researching relevant solutions or browsing your site and flags them for outreach or follow-up. 
• Conversation intelligence: AI records, analyzes, and decodes sales calls or emails. You can learn what wins or stalls a deal and forecast with more confidence.
• Sales automation and multi-touch cadences: You can build cadences that blend calls, emails, and actions. ZoomInfo supports dialing and email tools that help reps run sequences without juggling tabs.
• ZoomInfo Copilot: Copilot gives real-time recommendations on who to contact, when to act, and even drafts personalized messaging. It identifies buying groups, creates account snapshots, and alerts your team to pipeline chances.

Breeze’s sales capabilities are almost unlimited with all the HubSpot apps available for integration. But if we talk about the Breeze suite only, it also offers sales features that cover most needs by embedding AI throughout your CRM. They include:

• Breeze Copilot: Your in-platform AI helper. It writes emails, drafts posts or pages, summarizes contact data, preps for meetings, and even handles CRM actions with a few prompts.
• Breeze Agents: Full-on AI teammates that run entire workflows for you. Three of them are fully deployed, but the beta list has expanded to 18+ total agents/assistants in public beta (launched Sep 3, 2025, under beta terms). Here’s what some of the agents do:
  • Customer Agent: Fixes tickets, routes issues, personalizes answers, and handles up to 50% of support queries.
  • Prospecting Agent: Researches leads and writes outreach messages in your brand tone.
  • Content Agent (beta): Crafts blog posts, landing pages, and social content.
  • Social Post Agent (beta): Creates optimized posts for faster social publishing.
  • Company Research Agent (beta): Preps background info before outreach.
  • Closing Agent (beta): Answers buyer pricing and quote questions instantly.

You can choose and add a tier of agents or assistants according to your needs.

Integrations

ZoomInfo is built to plug into the core tools SDRs already use. It integrates with Salesforce, HubSpot, Outreach, Salesloft, Gong, LinkedIn Sales Navigator, Marketo, Microsoft Dynamics, and dozens more. That means reps can push contacts straight into sequences, sync activity to the CRM, and keep buyer intent signals visible across platforms. For teams running a full outbound stack, these integrations help keep data flowing without manual work.

Breeze is designed around HubSpot. It doesn’t just connect but lives inside the HubSpot ecosystem. Every enrichment, intent signal, and AI-driven action feeds directly into the CRM, so SDRs always work with up-to-date contact records. This also means you can easily integrate any of HubSpot’s dozens of apps (third-party apps can also be integrated, but HubSpot covers most needs anyway).

Pricing models and contracts

ZoomInfo takes a license-plus-credits approach. Pricing depends on three levers: 

• Number of seats
• Features unlocked
• Number of credits you burn through 

Each credit equals one contact or company export, whether it’s pulled into Excel, a CRM, or via API. Basic credits get you standard demographic and firmographic info. Premium ones cover deeper insights like technographics, org charts, or real-time alerts on funding rounds and product launches.

Add-ons can push the bill higher. For example, Streaming Intent, which shows when companies are actively searching for products like yours, is priced by the keywords and account volume you want tracked. Integrations with CRMs and automation platforms also come with a base cost, and they usually require a bulk credit package upfront. 

Bottom line: the more data depth and integrations you need, the steeper the contract.

Breeze pricing is tied to HubSpot plans. At the high end, the Enterprise Customer Platform includes all Breeze AI features for eight seats, covering marketing, sales, service, and data management. For teams that only want sales functions, pricing starts at $9 per seat per month, though only a subset of Breeze features is included. The rule of thumb here is that the higher the tier, the more AI tools you get.

Breeze AI assistant is unlimited across plans, but Breeze Agents (like enrichment or prospecting tools) consume HubSpot credits. For example, enriching a contact record costs 10 credits per record, making usage planning just as important as the seat price.

When to choose ZoomInfo or Breeze

Choosing between ZoomInfo and Breeze often comes down to your go-to-market strategy and how you handle leads.

When to choose Breeze

• Inbound is your engine: You already bring in leads through marketing and want every contact in your HubSpot CRM to be accurate and complete. 
• You care about context: Beyond clean records, Breeze shows you how those contacts interact with your site or gated content. 
• You’re refining, not blasting: If your focus is inbound nurturing and qualifying what you already have rather than cold generic outreach, Breeze keeps the data sharp and actionable.

When to choose ZoomInfo

• Outbound is your playbook: With a vast database and a decision-maker search, ZoomInfo is built for creating new lists and scaling outreach.
• You want buying signals at scale: Features like buyer intent, website visitor tracking, and conversation intelligence give sales teams visibility into who’s actively researching solutions like yours.
• You run complex motions: From ABM to multi-touch cadences, ZoomInfo’s automation, workflows, and Copilot help sales teams move fast and keep pipelines full.

In short, Breeze sharpens the data you already have inside HubSpot, while ZoomInfo helps you go hunting for new opportunities. But if you need AI software that excels at both strategies, there is a third option.

Why AiSDR is a smarter alternative

AiSDR combines strategist-level thinking with full campaign execution. It finds prospects, builds multichannel sequences, runs replies, and optimizes the sales process, so teams get both inbound and outbound covered without hiring a whole GTM squad. 

Here is what you get with AiSDR.

High-quality research and prospecting

AiSDR sources from a database of 700M+ contacts and continuously pulls intent signals so you find prospects who show real interest. This way you’re never stuck working with a stale list. 

Just describe an ICP in simple terms, paste a landing page, and the AI builds a prospect profile and picks filters that align messaging and audience automatically. It can keep searching in the background and top up campaigns with new matches.

AiSDR also researches qualified leads using multiple sources, from available contact data and social media posts to web news and tech stack. Then, it turns those insights into personalized email outreach to increase the chance of being noticed. 

Multichannel outreach + conversation management

AiSDR personalizes outreach across email, LinkedIn, and call scripts using not only text but also gifs, memes, and even AI-generated videos, and then keeps the conversation going. 

AiSDR automates follow-ups and reply handling, so reps should only intervene when a lead reaches qualification or books a call (although they can intervene earlier if needed). That reduces manual follow-up and keeps momentum through the funnel. 

AI Strategist 

AI Strategist is the first-of-its-kind tool that analyzes your product or landing page, surfaces strategic insights, and returns five tailored GTM outreach plays based on real conversion data. It gives you ready-to-run plays instead of generic templates.

You can review, tweak if needed, and even launch the chosen play with a single click.

Campaign builder

AiSDR offers both hands-on control and autopilot capabilities. In autopilot mode, the AI can respond to lead messages on your behalf. The AI Strategist can also suggest sequences based on your sales personas and pick them with your approval. Or you can choose a pre-made one, as well as create your own from scratch. 

For teams that want full control, every step remains editable, including delays, message formats (plain-text or multimedia), LinkedIn voice notes, and more. Users connect their own channels, such as LinkedIn or Aircall, to ensure everything runs smoothly.

If the team prefers control, every step remains editable: delays, plain-text versus multimedia messages, LinkedIn voice notes, and more.

Sales personas 

AiSDR offers custom sales personas that guide how outreach is done. Each persona can be defined by tone, message length, level of detail, and engagement style. Once created, AiSDR uses these personas to control the messaging and conversational qualification of the right target group and interact with them in the most fitting way. 

For example, you might build a persona that uses short, data-driven messages for technical founders and a persona with a more conversational, story-driven approach for marketing leaders.

Intent and signal capture

The platform tracks web visitors and de-anonymizes them, watches LinkedIn engagement, and mines public signals (news, job posts) to time outreach when interest peaks. That timing-first approach makes engagement more relevant and improves reply rates. 

Integrations

AiSDR was built with flexibility in mind. It integrates with Gmail, Outlook, HubSpot, Salesforce, Calendly, and Aircall, so data is always in sync without delays. For teams that don’t want to juggle dozens of add-ons, AiSDR covers outreach, data syncing, and communication in one flow.

Clear pricing 

With ZoomInfo and Breeze, the final number only appears after a sales call as pricing depends on packages, add-ons, or credit usage, and it’s rarely obvious up front.

AiSDR takes the opposite approach: The only thing that defines your subscription cost is how many messages you plan to send, starting from $900 per month per 1,200 messages. Everything else, from verified leads and domain warm-up to bounce checks, comes included. 

AiSDR compresses what normally takes a team into one workflow. That saves time as ideation, targeting, sequencing, and execution happen in the same place, often in minutes. You are free to choose the autopilot mode and see how AI writes and responds to the leads and converts them into ready-to-buy prospects, or use co-pilot mode to have more control in your hands. 

Final verdict: Which sales tool wins?

To help you decide, here’s an expanded version of the earlier table, this time including AiSDR for a side-by-side view:

Choosing the right tool depends on your sales strategy. ZoomInfo is ideal for outbound campaigns and building new prospect lists at scale. Breeze works best for inbound teams, keeping HubSpot CRM data clean, enriched, and actionable.

AiSDR bridges both worlds, combining inbound enrichment and outbound reach with AI-driven strategy, lead research, and multichannel outreach. But in the end, which tool is the best for you depends on your needs and features that can meet them, as well as your budget and long-term goals.