Get the HubSpot Sales AI SDR that delivers on time, on target, on fire!

AiSDR provides the most in-depth integration with HubSpot for seamless lead engagement. Reach out to leads where they are in their journey with messages that build on their activity

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> How AiSDR Works

Build a communication loop for HubSpot leads that converts

AiSDR + HubSpot = The perfect match ❤️
Start talking to leads in 4 easy steps

Step 1

Connect Hubspot to AiSDR

Two clicks, and your stream of data and contacts will be available for use across both platforms.

After considering several including Oneshot and 11x, I settled on Aisdr for 2 reasons: auto-responses and Hubspot. I’ve been using their Hubspot integration a lot. If I’m missing lead data in Hubspot, Aisdr will try to find what’s missing. And I can say what Hubspot data I want used for personalization

Yuliia S.
Compliance Officer,
Small-Business

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Step 2

Sync your HubSpot list to AiSDR campaign

Our platform works with active and static lists, and can pull your net new leads, or push the ones you generate on the platform.

What I like best about Aisdr is how it helps us automate inbound and outbound emails. We were struggling with writing and sending cold emails to large groups, and it was hard to stay on top of inbound leads. Aisdr took both of those on our plate.

Head of Marketing and Advertising,
Small-Business

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Step 3

Pick the personalization properties

Select HubSpot properties you want to use to send hyper-targeted outreach. Then select a list and campaign you want to use them for.

After Aisdr pulls leads from my Hubspot, I can simply choose which Hubspot properties I want a campaign to use and Aisdr handles the rest of personalization.

Bohdan D.
Director of Implementations
Small-Business

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Step 4

See your leads breeze through the funnel. Grow. Scale. Delight.

AiSDR lets you create an evergreen lead generation and outreach loop within Hubspot. Our AI understands lead’s buyer intent, knows their journey, and sends relevant messages that fast-track prospects to the next step.

It booked a call for me on the first day of using the platform!

Nelly Woods
Supply Chain and S&OP Expert,
GMDH Streamline

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> Explore all AiSDR platform capabilities

Integrate HubSpot with AiSDR to unlock these features

We built AiSDR as a HubSpot AI tool for native outreach and data centralization in your favorite CRM. Doing the boring ops work is our AI’s forte.

Personalize AiSDR emails with your custom HubSpot data

AiSDR can pull plenty of information from your default and custom HubSpot properties. You can use up to 3 properties to align your outreach with the prospect’s stage in the funnel and their engagement with the website.

Create contacts in HubSpot for all net new leads found by AiSDR

Whenever you pull new leads for outbound from the AiSDR database, our AI will send them to the list you synced to the campaign. The same goes for any contact referrals you received in conversation.

Launch campaigns for any HubSpot list

Easily launch AiSDR campaigns for any list (active or static) you built inside HubSpot. All list criteria will be used in the AiSDR persona to give your AI sales assistant the context it needs.

Enrich HubSpot contact and company lists with data

Use AiSDR’s database to look up missing information. Score good conversion rates with short forms. Outsource looking up lead details or company intent data to the AI.

Use your existing HubSpot lists for suppression

Send outreach only to the prospects it was meant for. Exclude unwanted leads from AiSDR campaigns in one click.

Update lead scores based on the outreach results

Received a positive response? Automatically raise the lead score for this prospect to move them down the funnel and exclude them from all unrelated activities.

Create or update your HubSpot deals based on meetings booked or positive replies

Whenever someone converts from AiSDR outreach, get our AI sales assistant to create new deals and mark the necessary deal stage on autopilot.

Automatically set up tasks in HubSpot based on AiSDR activities

Use the results and key takeaways from AiSDR outreach to create the next step in communication and assign the task to the right sales rep with the right deadline.

Add AiSDR outreach to your HubSpot workflows

Personalize based on contact activity history

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an award-winning AI SDR

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> How AiSDR Works

Top scenarios to get AiSDR and Hubspot to work in tandem

Explore the use cases that empower your team with automated communication loops

Reach out to new leads the moment they land in one of your lists

Timing is everything, which is why our HubSpot AI writer is always on the lookout to keep your brand on your leads’ radars. Once someone new is added to your active/static list, the AI analyzes how they converted and drops them a relevant message to start building a relationship.

Make nurtures REALLY personalized

Adding basic personalization placeholders only gets you so far, and dynamic content blocks take up plenty of effort. AiSDR has access to the property data in your CRM and each contact’s activity track, and will use both to tailor every message to each prospect.

Example email for inbound lead nurturing

Optimize for the buyer intent

HubSpot lets you build the most granular lists for each journey stage. AiSDR can recognize the buyer intent across those lists and send messages with the right value props and CTAs to take leads to the next step in the funnel faster. AiSDR will also automatically remove leads who convert from the original list.

Enrich your existing lists

Make the best of your lists from events or referrals. AiSDR will help you automatically fill in the gaps in data and company intent to increase your outreach’s relevance and success rates.

Keep data centralized

By logging all communication on the contact’s page, AiSDR provides all the context your inside sales reps need to drive omnichannel discussions and tailor their presentations to address the exact problem your leads want to solve.

Example email for cold outreach

Score leads and keep your database clean

Get your HubSpot AI tool to qualify cold leads, adjust the deal stage and lead scores, and remove uninterested or invalid prospects based on your outreach. AiSDR puts the responses into the right buckets and front-loads conversations with leads who are most likely to buy.

Make the invites about them, not you

Knowing all the context about each lead, AiSDR will send invites that appeal to what matters to each prospect instead of the same-old event bullets. Capitalize on the topics and agenda items with the most value.

Follow up based on the previous conversation

Take the discussion further by having AiSDR ask for feedback on just how well the event addressed the point of interest that made them register in the first place and qualify them for the next steps. Provide tailored collateral and reach out to those who missed the event with a message to activate and engage.

Example email for the webinar/event invites

Add qualified leads into more aggressive sales campaigns

Get AiSDR to pursue sales-ready opportunities with well-aimed and relevant pitches. Based on the intent level, AiSDR can update the lead score and reassign the lead to a campaign with a more proactive sales convo while preserving all of the previous context.

Invite your existing leads to meet you in person

Want to get calendars packed with meetings or boost your panel attendance? Get AiSDR to set the foundation by sending messages that appeal to both their personal expectations and business goals.

Follow up when it will make a difference

At tradeshows, people get dizzy with all the information they have to process. So prospects can easily forget even about the most exciting discussions. With AiSDR you can send them a follow-up with extra value right after your keynote is over, you scan their badge, or upload their contact data manually, avoiding dead-end opportunities.

Example email for tradeshow communication

Personalize emails with conversation notes

Good salespeople take notes on-site, but then spend hours recapping on each discussion. Good Hubspot sales AI platforms transform those notes into hyper-targeted emails that keep prospects in the loop within seconds. Turn the notes into properties, and AiSDR will pick up where your sales reps left off.

Turn free users into paid

SDR outreach during onboarding can make or break the user experience. With AiSDR, you can process the key data around problems they want to solve or use cases that you collect during the onboarding or trial period to capitalize on the best gains your users will get by subscribing to your product or service.

Reanimate at-risk/dormant clients

Improve your retention before your users pass the point of no return. AiSDR can drive meaningful conversations with clients who are at risk of churning to figure out the problems and help your team.

Example email for free to paid conversion

Qualify users and adjust the narrative

Not everyone who signs up will end up buying. Some are just researching, some just need one job done, and some lack the budget. AiSDR will help you identify the most problematic spots in your funnel and address them.

Automatically reach out to leads after cooldown

Build dynamic lists that get populated with opportunities after they reach a time milestone, and have AiSDR reach out to them to check for updates. The AI will use the original disqualification criteria to check on their status and escalate any positive changes to your sales reps.

Send game-changing updates to leads who crave them

Missing features is one of the most common reasons prospects decide not to move forward. Launch personalized campaigns with AiSDR building on previous conversations to not just tell your leads about the changes, but make them relevant to their personal and company landscape.

Example email for dormant users reanimation

Ask for referrals

Even if a certain prospect is not ready to buy, they most likely know someone who can benefit from your offer. AiSDR can reach out to disqualified contacts with personalized requests for referrals, and will automatically add new contacts to campaigns and push data into your HubSpot CRM.

Make surveys impossible to ignore

Fire pitches built using HubSpot activity data and LinkedIn context to grab and hold your prospects’ attention from the get-go. AiSDR will follow up with a meaningful conversation, helping you find and process the missing data that helps shape your offer or solution.

Justify the value of your lead’s effort

Most surveys are ignored because prospects don’t understand what’s in it for them. By tailoring your request and their return to each lead’s personal context, you don’t just get increased conversion rates, you build more sustainable relationships.

Example email for sending surveys

Pinpoint sales opportunities

AiSDR can become your sidekick looking for intent signals where humans might miss them. By always responding in <10 minutes and constantly analyzing the context of each conversation, AiSDR can escalate new opportunities to your sales reps, helping build excitement around your solution with well-timed and relevant offers.

Find companies with an appetite for your offer

Set your HubSpot sales AI to look for companies that show intent to open up to new partnerships and add them to your company lists inside the CRM. Once you set the search criteria and identify intent signals, AiSDR will be on a constant lookout, populate the list with companies, and find the right people within them to reach out to.

Tailor the message to their maturity and business dynamic

Successful partnership pitches are always well-timed, well-researched, and well-personalized. AiSDR HubSpot AI writer is your gateway to break the ice from the first message and send a relevant pitch based on company news, funding, size changes, hiring intent, or web search activity.

Example email for finding partnerships

Reach out to decision-makers like you know them

There’s an ironclad correlation between a person’s authority in the company and the amount of outreach they receive. With AiSDR analyzing a prospect’s LinkedIn bio and activity along with the company profile, you’ll cut through the noise with value-driven messaging that engages, delights, and delivers results.

Send personalized upsell messages automatically

Send key product metrics to HubSpot CRM, and AiSDR will reach out to those who are ready to scale. Using company intent tracking and contact activity history, our HubSpot AI writer will build a pitch that appeals to prospects personally and shows progress towards their company’s goals.

Update clients about new product features

Instead of blasting about the awesome update you just launched, show how it will benefit each client personally, based on the data you have about them and their company. Show your best care, in your team’s voice, without dropping an extra task on your team’s plates.

Example email for upsells/cross-sells

Introduce new solutions that add value to their existing journey

Increase the adoption of new products or partner solutions by kickstarting the discussion from the right angle. By running conversations, AiSDR helps validate the offer, answer any questions, or address friction points to successful adoption.

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> Success stories

Why AiSDR is the go-to HubSpot AI writer
for companies of all sizes

Deepest integration with HubSpot

AiSDR is the only solution that goes beyond contact data back-and-forthing. Our AI plugs into the customer journey aware of the stage and the buyer intent level, using and enriching the available data and updating the context to make closing deals easier.

Highest quality of AI-generated text

Through a pro-level persona configuration, AiSDR messages both delight and drive results. The AI mimics your unique tone and writing style so well that it’s barely ever recognized as AI.

Zero cookie-cutter approaches

What works for one company might not work for another. We train the AI from the ground up based on the unique performance highlights and custom instructions for each client.

Full auto-pilot mode

There’s no need to approve each message before it goes out. The AiSDR team deep dives to train the AI so you can be confident that every word it sends has all the context it needs to run meaningful conversations.

24/7 customer support for all clients from day 1

Getting the AI to deliver requires engineering, incremental testing, and constant updates. Our Outreach Success team takes care of all the heavy lifting, minimizing the effort uplift necessary to get results.

Scale together with our clients

From warming up new inboxes to sales tools for prospecting and revenue-generating sales pitches, learn why our customers turned to AiSDR sales automation software

Read our success stories

Leads added to HubSpot through various inbound lead gen channels

3.7%

Conversion rate

9-17%

Reply rate

~70%

Open rate

AiSDR syncs with active HubSpot lists.

Emails are personalized based on lead activity and interactions with Castellum.AI

Extra helpful stuff

Complete Buyer’s Guide to AI SDR Software

Some AI SDRs are game-changers. Others make you wonder why you bothered. Discover what you need to know before you buy an AI SDR

Look into AI SDRs >

Pricing

AiSDR is a one-stop-shop for the best AI sales tools to power your email outreach from A to Z and generate sales pipeline. Explore our available pricing plans and features

View pricing >

Unlocking Sales Efficiency: Metrics, Benchmarks, & Factors

Email metrics are the building blocks of sustainable outreach. Find out the metrics you should be tracking and the benchmarks to compare your performance

Explore metrics >

Why AiSDR

Delve into the reasons behind why AiSDR’s sales prospecting tools are the go-to choice for automating sales development pipelines

Find out why >

Frequently Asked Questions

What does the AiSDR for HubSpot integration cost?

There’s no extra cost for connecting your HubSpot sales tool to AiSDR. So long as you have an active subscription, you’ll be able to take advantage of HubSpot automation tools in AiSDR.

Which HubSpot tier do I need?

There’s no tier requirement to use AiSDR’s AI for HubSpot integration, so you should choose the HubSpot tier that works best for your business.

Is there a limit to lists/contacts I can process?

There’s no limit to the lists and contacts you can process and assign to campaigns. Your only limit is the number of emails you can send each month.

Are there any delays in data handover?

Generally, no. In a worst-case scenario, data handover may take a few minutes as AiSDR pulls leads and data from HubSpot. If you make any changes to data in HubSpot sales tools or AiSDR, the data will be quickly synced.

Will AiSDR tell me when a list finishes syncing?

Yes. Once a list has been fully synced and enriched from HubSpot, you’ll receive an automatic email notification.

How many custom properties can I add from HubSpot?

You can add as many properties as you need to create a HubSpot AI email. However, every time you create a campaign, you will be asked to choose no more than 3 properties for HubSpot AI writing personalization.

I’m missing lead data. Will AiSDR help fill it in?

Absolutely! Whenever you sync a list from HubSpot sales enablement tools to AiSDR, you can have AiSDR automatically enrich leads and fill in any missing gaps in the data. By default, we fill in the fields Company name, Company website, Industry, Location, Job Title, and LinkedIn.

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