Fidus booked meetings with Siemens, Emerson, and Microsoft, and overall got 9.71 % positive replies from AiSDR outreach
“The AiSDR team was genuinely helpful throughout the process. Their approach gave us confidence, and we’re happy to continue working together. ” – Karina Uppal, Marketing Coordinator
About Fidus
Fidus Systems designs and builds complex electronic products. The team works on FPGA, embedded software, ASIC design, hardware layouts, and signal issues to help companies build reliable hardware and software.
Challenges
With their SDR gone, Fidus needed a way to reach hardware leaders at target accounts fast. Reps were picking the main deals, while many ICP-fit leads sat idle.
They could see which companies hit the site, grabbed a white paper, or signed up for a webinar, but they had no tool to pull the right names and auto-reference those actions in email.
- No SDR, causing good leads to go uncontacted
- Emails couldn’t reference whitepapers or webinars
- One-size HubSpot sends felt impersonal
“Using AiSDR delivers an ROI of approximately 29.5x. I’m very excited right now. ” – Karina Uppal, Marketing Coordinator
Results
Using AiSDR’s two-way HubSpot sync, Fidus hit leads already in their CRM while enrichment pulled fresh contacts from its target-company list. Every message drew on HubSpot custom fields, calling out a whitepaper a lead downloaded or a webinar they joined.
The team added Live AI signals to trigger new sequences and set pre-show and post-show waves around key conferences.
AiSDR booked meetings with Siemens, Emerson, Boeing, and Microsoft. Fidus saw nearly 10% of prospects reply with interest, and turned the spend on AiSDR into a 29.5x return.
Sample conversations AiSDR had for #Fidus
Prospect
Prospect
Prospect
Fidus keeps running new sequences today, mixing event invites, thought-leadership shares, and quick demo asks. Each message is written and sent by AiSDR while the sales team focuses on closing.
