What is an AI Video?

Picture this: As you relax and sip your morning coffee, you’re already hard at work delivering a pitch to 10+ prospects. 

The catch? It’s actually a video you made without ever speaking into a camera.

That’s the magic of AI videos.

What are AI videos?

AI videos are videos that were either created from scratch by artificial intelligence or by instructing AI to modify an existing clip. 

Not only does this break down the barriers to video production, but it lets all people create their own videos, regardless of how tech- or camera-savvy they are.

Here’s a general overview of how this works:

• A machine algorithm is developed and trained on a large dataset to interpret text inputs and pair them with corresponding visuals.
• When you give a prompt to an AI video generator, it analyzes its data to find the best visual and audio match for your request.
• The video generator will then “render” the video. In other words, it will create the final version of your video.

If you’re already juggling all sorts of tasks like email follow-ups and demo calls, adding video creation on top of your existing workload might be too much. That’s where AI video generation steps in, letting you engage prospects through personalized videos. 

Advantages of AI videos

The possibilities of AI videos are impressive. You can quickly and easily create personalized greetings, how-to videos, and even product demos. 

Here are some of the major benefits of AI for video production.

Efficient content creation

Ever wondered why some businesses shy away from creating videos? According to HubSpot, 61% of companies find time and bandwidth their biggest challenges, while 44% point to technical skills, team size, and limited resources.

With AI, these hurdles disappear. In most cases, you just need to upload your script, give instructions, describe what you want, choose a template or avatar, and voilà – you have a video! 

Low barrier to video content creation 

With an AI video editor, anyone can create a video with ease. Companies can now manage the production of simple videos in-house, reducing the need to allocate a significant portion of their budget to external video creators and agencies. What’s more, you can quickly create and customize videos, allowing you to repurpose content seamlessly across multiple channels.

Easy translation and localization

AI lets you quickly adapt your content for different regions. If you target multiple countries, you can create personalized AI videos in various languages without hiring special translators and voiceover specialists.

Scalability

Here’s the thing: A one-size-fits-all approach doesn’t work anymore. With AI video, you can turn a single video into dozens of versions optimized for different channels. Also, AI offers a great way to test various strategies and quickly decide what content works best.

Why use AI videos in sales outreach?

Wouldn’t it be great if you could reach out to prospects and instantly grab their attention? 

A report by Omnipanel found that prospecting videos increased email open rates by 68% while click rates went up by 35%. Another found that AI videos boost opens by 19% and click rates by 65%. 

Even the word “video” alone can grow open rates by 6%. 

Let’s see why video prospecting is gaining traction these days.

Videos capture and hold the lead’s attention better than text

Imagine getting a business email with the headline, “I’ve made a video just for you!” 

Naturally, you’d want to see what’s inside.

Videos feel more human and foster trust with your prospects. Your smile, body language, and tone of voice can make a difference when building business relationships. 

AI tailors videos to individual prospects

One of the main advantages of AI video outreach is the easy personalization of videos. You can feed video generators with your CRM data, such as a prospect’s demographics, interests, industry, and behavior. Using this info, AI will generate a video script that speaks directly to your target audience’s needs. 

Also, most video generator platforms provide performance metrics like unique video views and retention rates. You can analyze these to see what video types work best for your goals and refine your strategy.

You can communicate complex messages clearly

Nobody enjoys wading through long, complicated emails. Videos can simplify complex messages using storytelling techniques like avatar-based videos, explainers, customer reviews, or animations.

Best AI video generators

There are plenty of video generators on the market, which is why we’ve curated a list of options so you can test how they work in practice.

AI video generators generally fall into three main categories:

• Text-to-video AI generators
• AI avatar video generators
• Video editing tools

Tavus

By cloning your voice, Tavus lets you personalize and edit video content that will resonate with every customer. 

Here’s how it works:

• Record a base video about your company, services, or offer. Identify which words and phrases you want AI to customize, such as a prospect’s name, company, or location.
• Tavus will edit your video based on your selected variables, turning it into thousands of videos tailored to each customer. For example, it can insert customer names into dialogues or create unique videos for multiple clients from a single original clip.

Synthesia

With Synthesia, you can create studio-quality videos with realistic AI avatars and voiceovers. 

Here’s how it works:

• Create a script with AI’s help.
• Create your own AI avatar and customize your video with fonts, colors, layouts, and backgrounds.
• Turn your text into a high-quality voiceover.
• Share your videos with your team members or executives to get feedback.

Visla

With Visla, you can create videos from scratch with AI voice narration, scenes, and background music or customize your videos with advanced editing functionality. 

Its key features include:

• Video maker GPT that generates ideas for scripts
• Script-to-video converter
• Video montage maker
• Screen step recorder
• AI-narrated visual storytelling

Descript

Descript is an AI-powered video maker that can work wonders. 

Here’s how it works:

• It pulls a transcript from your video, allowing you to edit the text directly rather than through the timeline. 
• Descript combines all the tools you need for scripting, storyboarding, screen recording, and interviewing, so you won’t need to juggle multiple apps. It can even remove filler words from your recording. 

Clip Creator

Clip Creator is a free video generator by Hubspot that provides plenty of templates for creating personalized videos. 

Here’s how it works:

• Start by describing the video you want to get
• Choose a video template
• Customize the video to match your needs and download it with no watermark

AI videos in AiSDR

In July, AiSDR released AI videos along with GIFs and memes as options to spice up your sales outreach and drive engagement.

We put AI videos to the test and ran an experiment to see how it would do.

The results? 

Out of 127 leads:

• 85.04% open rate
• 7.87% response rate
• 4.72% positive response rate
• 2 meetings booked