6 LinkedIn Cheat Codes You Need to Know

If you’re in sales and not using LinkedIn to build awareness, earn trust, and start conversations, you’re leaving pipeline on the table.

LinkedIn is easily the most efficient B2B sales channel available today.

When I launched AiSDR, I made a commitment to start posting consistently on LinkedIn. I wanted to create content that spot directly to our customers.

That decision paid off.

The visibility, trust, and conversations LinkedIn created has directly contributed to meetings and revenue. And after 2.5 years of posting, I’ve learned a few repeatable tactics that anyone can use to get results faster.

Here are 6 easy LinkedIn “cheat codes” you can use yourself.

Cheat code #1: The hook is everything

Your opening line is a make-or-break moment. It decides whether someone taps “… more” or keeps scrolling.

Over half of your post’s success comes down to the hook.

If it doesn’t pique interest, the rest of your post won’t get seen, no matter how insightful or well-written it is.

Think of it as the subject line of a cold email. You only get one shot to earn the reader’s attention.

The best hooks spark curiosity, highlight a pain point, or make the reader feel seen.

Here’s a tip: Write the hook after you’ve written the rest of the post. Once you know what you’re trying to say, it’s easier to frame it in a powerful way that pulls readers in.

Cheat code #2: Formatting matters more than you think

Dense walls of text will quickly scare readers away. Even if the content is insightful, people will take one look at the wall and move on.

Formatting plays a large role in how your post performs. And since a lot of people scroll LinkedIn on mobile, readability is non-negotiable. 

Here are a few quick wins:

• Use short, punchy sentences
• Use whitespace and line breaks to make your content easier to scan
• Avoid large paragraphs
• Turn lists into bullets
• Use all-caps and emojis strategically (i.e. “less is more”)

The main time I break this rule?

When I’m quoting a customer verbatim, and their full comment needed to be shared for full context and best impact.

Simple, scannable posts win every time.

Cheat code #3: Write for the people who pay you

Viral reach is great, but if your post goes viral outside your target audience, it won’t move the revenue needle.

And creating content that drives your bottom line should be your top concern. This means you need to focus on:

• Problems your ICP is trying to solve
• Insights that make their job easier
• Stories that show how others solved similar challenges

Some of my best revenue-driving posts weren’t the most viral. And often the posts I least expected to take off ended up driving the most conversations.

If you’re torn about whether or not you should publish something, ask yourself this question: “Would I send this to someone I’m trying to close?”

Cheat code #4: Add a CTA to every post

If your content earns attention but has no next step, you’ve missed an opportunity.

Every post should end with a clear CTA, even if it’s just to continue the conversation. They’re what drive comments, DMs, shares, and meetings.

CTAs don’t need to be aggressive. They just need to make it easy for the reader to act:

• “Curious what others think. What’s your take?”
• “Drop the comment ‘Framework’ for the full version.”
• “We’re testing this now at AiSDR. Want in?”

Without a CTA, people rarely take action on their own. That’s why you need to give them a reason and a path to engage.

Cheat code #5: Consistency compounds

LinkedIn isn’t about going viral. Sustainable LinkedIn success is about showing up consistently.

You don’t need to post every day. 

2-3 high-quality posts a week are enough to stay top of mind, build authority, and create a pipeline of warm leads who feel like they already know you.

Think of it like compound interest:

• Every post builds familiarity
• More familiarity builds more trust
• Higher trust shortens the sales cycle

You don’t need to be the loudest person on the platform. Just show up, share value, and stay consistent.

Cheat code #6: Treat profile views as a buying signal

Profile views are an overlooked sales signal on LinkedIn.

If someone visits your profile, they’re curious. They’ve seen your post, your comment, or your name, and they want to learn more.

That’s your chance to start a conversation.

You can do this manually, or you can use AiSDR to automate this for you, from identifying visitors to enriching and messaging them.

Results

You don’t need to be an influencer to succeed at LinkedIn outreach. 

When you get LinkedIn right, the results show up where it matters most: Your pipeline.

• You see warmer replies to cold messages because prospects already know your name.
• You get inbound DMs from people who’ve been silently following your posts for weeks.
• You establish credibility with buyers before the first call, even if they’ve never visited your website.

And the best part? 

LinkedIn is a free channel with tons of data. And you can easily succeed without investing money into ads.

It even opens up the possibility of a content flywheel where each LinkedIn post can turn into a blog, podcast, or video. This might lead to conversations with leads, which you can then use to inspire your next post.