3 Expert Insights About LinkedIn Outreach (March 2025)

LinkedIn is one of the best places to start sales conversations.

It’s more personal than emails, and your ideal buyers are already active there.

But if you want to see results, you’ll need to do more than cold direct messages.

Check out 3 expert insights on how you can generate leads through LinkedIn more effectively.

LinkedIn content is the new cold email

Cold email is getting tougher each day, from more competitors on the market to new rules for sending emails.

Luckily, email isn’t your only sales channel for generating leads.

If emails are letting you down, you might consider shifting your focus to LinkedIn.

Here is Yurii Veremchuk’s 3-step playbook for turning LinkedIn content into a high-performing lead engine:

• Lead with value and free insights that solve problems your ideal customers face
• Create content in multiple formats that’s easily shared
• Engage and connect with everyone who leaves a comment
• Start thoughtful conversations in direct messages (but don’t pitch too fast)

Great content isn’t just marketing. It’s a warm intro at scale. 

And by posting the right kind of content, you can fill your calendar with qualified leads and zero cold emails.

How you can apply this

Here’s how you can apply this insight to your sales outreach:

• Dig through your support tickets, CRM notes, demos, sales conversations, and common objections to turn frequent challenges into valuable posts
• Create visually appealing content like carousels, infographics, memes, tips, and videos that people want to share
• Build trust with prospects by commenting on their posts and showing up on their radar before initiating a sales conversation
• Use tools to automate signal-based outreach so you DM or email people who leave likes and comments on your content
• Optimize your profile so that it acts like a mini-landing page of yourself

LinkedIn comments are a lead generation gold mine

Your comments section isn’t just where conversations happen. It’s where buyer intent shows up in plain sight.

That’s why LinkedIn signals are an underrated and cost-effective tactic for generating high-quality leads.

After all, your ideal customers are already engaging with industry content. 

You just need to start the conversation.

Here is Zaid Siddique’s 3-step process to convert LinkedIn commenters into qualified leads:

• Find posts or top voices with high engagement in your niche
• Connect with people who (a) match your ICP and (b) actively comment on posts
• Start conversations that deliver value and help the person, not pitch the person

Leads are already showing interest in your space. And since they’re warmed up and engaged, they’re more likely to take a call, especially if you lead with insight and not a pitch.

How you can apply this

Here’s how you can apply this insight to your sales outreach:

• Identify 3-5 content creators or competitors in your niche who consistently drive lots of engagement
  • Pro tip: Start small with fewer creators/competitors. Then test, iterate, and scale what works once you start seeing results.
• Leave likes and comments on a person’s most recent posts before DMing
• Set up a tool that can help you automate signal-based outreach like AiSDR
• Use personalized messages or voice notes to stand out in a person’s inbox

Strategy beats spam every time

Real messages drive real results and value for your bottom line.

As Sachin Rawat puts it, thoughtful strategies will beat generic messaging 10 times out of 10.

If you’re looking to start meaningful conversations on LinkedIn, here are 3 proven LinkedIn outreach strategies from Sachin that trigger conversations (not eye rolls 😅):

• “Ask for feedback” to frame your outreach as a genuine request for their expert opinion
• “Right person” to qualify leads without sounding robotic or pushy
• “Value bomb” to lead with insight before asking for anything in return

How you can apply this

Here’s how you can apply this insight to your sales outreach:

• If you’re asking for feedback…
  • Ask a thoughtful question related to their area of expertise
  • Show you value their perspective
  • Use a genuine conversation starter, not a hidden pitch
• If you’re checking if they’re the right person…
  • Confirm if they’re the right person to speak with
  • Respect their time and position
  • Make it easy for them to refer you to someone else if needed
• If you’re dropping a value bomb…
  • Share a tip, insight, or framework that directly addresses their pain point
  • Offer a resource that most people gate, such as a playbook or ebook
  • Give something for free that people often charge for like an audit or teardown
  • Leave them thinking, “That was actually helpful”

You can also A/B test your approach by trying out voice notes, videos, or written messages to find what resonates best with your audience, as well as see which strategy drives replies.